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All Journal JRB-Jurnal Riset Bisnis SULUH: Jurnal Abdimas JIMP: Jurnal Ilmiah Manajemen Pancasila
Dewi Kurniawati
Fakultas Ekonomi Dan Bisnis Universitas Pancasila
Economics, Econometrics & Finance Education Library & Information Science Other

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PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN DI RESTORAN YORICHI BBQ & SHABU-SHABU DEPOK DI MASA COVID19 Dewi Kurniawati; Harimurti Wulandjani; Shofana Sekar Humairoh
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol 2 No 1 (2022): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v2i1.2925

Abstract

One of the phenomena currently occurring in big cities in the Greater Jakarta area especially is the culinary issue of Shabu-Shabu and Grill with the All You Can Eat (AYCE) concept, where consumers can eat as much as they want for a specified time and only pay a certain price. With the main menu that is generally served is meat - fresh meat. This study aims to determine the effect of service, product quality and price on customer satisfaction at Yorichi BBQ and Shabu-shabu Depok restaurants. This research is quantitative with descriptive method. The sample of this study amounted to 80 respondents. Method of data analysis using multiple linear regression coefficient of determination. The results showed that: (1) service quality variables partially significant effect on customer satisfaction Yorichi; (2) The product quality variable has a partially significant effect on Yorichi customer satisfaction; (3) The price variable has a partially significant effect on Yorichi customer satisfaction; (4) The variables service quality, product quality and price simultaneously have a significant effect on Yorichi customer satisfaction; (5) Yorichi customer satisfaction is dominated by service quality, product quality, and price by 65.6%. While the rest is 34.4%, except for variables outside the model under study.
PENGARUH ENDORSEMENT (VIA VALLEN) DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK TOLAK ANGIN CAIR DI APLIKASI MEDIA SOSIAL INSTAGRAM Ari Ahmad Sahril; Harimurti Wulandjani; Dewi Kurniawati
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol 2 No 2 (2022): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v2i2.2930

Abstract

This study aims to determine whether endorsement and brand image affect consumer purchasing decisions on Instagram application. The object of this study was conducted on followers of the official account of the wind, namely @tolak_angin in the social media application Instagram with a total of 100 respondents. This data was obtained from a questionnaire and tested using the classic assumption test, multiple linear regression test, and hypothesis testing using t-test and f-test. This research also proves that partially the endorsement of consumer purchasing decisions has a strong influence. This study also states that brand image has an influence on consumer purchasing decisions. Endorsement and brand image contribute to influence consumer purchasing decisions on Reject Liquid Wind products with an adjusted R square value of 49.32%.
Penerapan Manajemen Pemasaran Berbasis Online dan Pengemasan / Pelabelan Pada Usaha UMKM Posdaya Soka Dewi Kurniawati; Supriadi Thalib; Harimurti Wulandjani; Setiarini
SULUH: Jurnal Abdimas Vol 3 No 1 (2021): SULUH: Jurnal Abdimas Agustus
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v3i1.2506

Abstract

Posdaya Soka having its address at Jatayu Raya Kampung Duku, Jalan Al-Barakah, RW 12, Kebayoran Lama Selatan Village, Kebayoran Lama District, South Jakarta, is part of the Community Empowerment Program by the Damandari Foundation in the Tabur Puja (Savings Pundi Sejahtera) program in 2012. Posdaya Soka was formed to raise the standard of living of the people in RW 12 Kebayoran Lama Selatan, South Jakarta. Posdaya Soka have weaknesses related to packaging/labeling and online marketing in the conditions of the covid 19 pandemic. The Team from FEB University Pancasila carried out the service to provide material and training on packaging/labeling and online marketing. Keywords: Posdaya Soka, packaging/labeling, online marketing
Membangun Keinovasian UMKM Melalui Peningkatan Peran Orientasi Pasar, Kompetensi SDM Dan Organisasi Pembelajaran Dewi Kurniawati; Sri Widyastuti; Laili Savitri Noor
JRB-Jurnal Riset Bisnis Vol 1 No 1 (2017): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v1i1.3

Abstract

The purpose of this study is to find empirical evidence about the effect of market orientation variables, human resource competencies, and learning organizations of SMES business in Depok City on SMES innovation. This research was conducted on 100 respondents from SMES business in Depok. This research uses quantitative approach and data processing using SPSS. The results of this study indicate a significant influence of market orientation, human resource competence, and learning organizations on the innovation of SMES. These three variables simultaneously affect the innovation of SMES in Depok City. The competence of Human Resources and Learning Organization are more influencing SMES business to innovate their products compared to market orientation variable.
PENGARUH WORD OF MOUTH (WOM) DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVO MELALUI BRAND IMAGE Dewi Kurniawati; Rina Eka Pertiwi; Fatima Tuzzahra Alkaf; Lazarus Sinaga
JRB-Jurnal Riset Bisnis Vol 6 No 1 (2022): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i1.3520

Abstract

Smartphones are one of the technologies that cannot be separated from the lives of consumers, such as those in Indonesia. The purpose of this study was to see the effect of word of mouth and product attributes on purchasing decisions through the brand image of Vivo smartphones. This research category is analytical descriptive using Path Analysis as an analytical technique. Respondents in this study were students of the Faculty of Economics and Business, Pancasila University, Special Regular Class Class 2018-2020 with a total of 66 students. From the estimation results, it is found that consumer buying decisions on smartphones are influenced by word of mouth and product attributes received by consumers through the smartphone brand image. Based on the results obtained, brand image is directly influenced by word of mouth, product attributes, and purchasing decisions. Meanwhile, indirectly, word of mouth does not affect purchasing decisions through the Vivo smartphone brand image, because consumers trust consumer reviews of smartphone users more than the smartphone brand image. Meanwhile, Vivo smartphone product attributes indirectly influence purchasing decisions through brand image. Therefore, to be able to influence purchasing decisions, Vivo smartphones must maintain product quality in accordance with current consumer needs, especially among students.
Pelatihan Dan Pembinaan Mahasiswa Wirausaha Jasa Cuci Sepatu SNWS (Shoes And Wash Service) Tia Ichwani; Dewi Kurniawati; Mira Munira; Ameilia Damayanti; Tri Astuti; Salis Musta Ani
SULUH: Jurnal Abdimas Vol 5 No 2 (2024): SULUH: Jurnal Abdimas Februari
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v5i2.5203

Abstract

Abstrak Pemasaran secara digital merupakan salah satu solusi yang tepat untuk dilakukan oleh para pelaku UMKM. Akhir-akhir ini, banyak bermunculan berbagai jenis dan model sepatu dipasaran, baik sepatu buatan luar negeri sampai dengan sepatu buatan lokal. Model sepatu mengalami perkembangan, jika dulu sepatu hanya digunakan untuk bekerja dan berolahraga, sekarang sepatu dapat digunakan untuk kegiatan sehari-hari, seperti santai dan bahkan pergi ke pesta.Semakin banyak sepatu yang dimiliki, maka semakin sulit dan semakin mahal juga biaya yang dikeluarkan untuk mencuci dan juga perawatannya, terlebih-lebih, tidak semua bahan sepatu dapat diperlakukan sama. SNWS (Shoes and Wash Service) adalah sebuah usaha yang bergerak dibidang produk dan jasa dalam menangani kebersihan sepatu. Berdiri sejak tahun 2021 dengan mengangkat tagline #MaximizeYourShoeCare. Kata Kunci: Pemasaran digital, Pelatihan, Pembinaan, UMKM, Jasa Cuci Sepatu. Abstract Digital marketing is one of the right solutions for MSME actors. Lately, many types and models of shoes have appeared on the market, both foreign-made and locally made. The shoe model has developed; if in the past shoes were only used for work and sports, now shoes can be used for everyday activities, such as relaxing and even going to parties. The more shoes you have, the more difficult and expensive it is to wash and maintain them; moreover, not all shoe materials can be treated the same. SNWS (Shoes and Wash Service) is a business engaged in products and services related to shoe cleanliness. Established in 2021 with the tagline Maximize Your Shoe Care. Keywords: Digital Marketing, training, coaching, UMKM, Shoe Washing.
Pemanfaatkan E- Commerce Dalam Meningkatkan Pemasaran UMKM Tanaman Hias Bougenvile Nursery Dewi Kurniawati; Christyn Angel Aritonang; Irfan Nurhidayat; Isla Rio
SULUH: Jurnal Abdimas Vol 6 No 1 (2024): SULUH: Jurnal Abdimas Agustus
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v6i1.6547

Abstract

Abstrak Kuliah Kerja Nyata merupakan suatu wujud pengabdian mahasiswa terhadap masyarakat secara langsung. Penelitian ini dilakukan dalam konteks KKN di Kecamatan Tamansari, Kabupaten Bogor, dengan fokus pada observasi terhadap Unit Mikro, Kecil, dan Menengah (UMKM) Bougenvile Nursery yang bergerak dalam pembudidayaan tanaman hias. Penelitian ini bertujuan untuk membantu UMKM tersebut memperluas pemasaran tanaman hias melalui platform e-commerce. Metode penelitian melibatkan observasi lapangan, wawancara dengan pengelola UMKM, dan implementasi program kerja, termasuk pembukaan akun Shopee, pemotretan produk, dan edukasi mengenai manajemen toko online. Hasil penelitian menunjukkan bahwa langkah- langkah tersebut berhasil meningkatkan visibilitas dan aksesibilitas UMKM di ranah digital. Implikasi dari penelitian ini adalah memberikan kontribusi pada pengembangan UMKM lokal dan memberikan wawasan tentang strategi pemasaran online bagi UMKM sejenis di masa depan. Kata kunci: Desa Tamansari, KKN, UMKM, E-Commerce. Abstract Kuliah Kerja Nyata is a form of student service to the community directly. This study, conducted during the Community Service Program (KKN) in the Tamansari District of Bogor Regency, focuses on the observation of Bougenvile Nursery, a Micro, Small, and Medium Enterprise (MSME) specializing in the cultivation of ornamental plants. The primary objective was to aid the MSME in expanding its market reach through e-commerce platforms. The research employed methods such as on-site observations, interviews with MSME management, and the execution of a work program. This program included the initiation of a Shopee account, product photography sessions, and educational initiatives on effective online store management. The outcomes of the study demonstrated a successful enhancement of the MSME's visibility and accessibility in the digital landscape. The implications of this research extend to the advancement of local MSMEs, offering valuable insights into potential online marketing strategies for similar enterprises in the future. Keywords: Tamansari Village, KKN , MSME, E-Commerce.
Co-Authors Ameilia Damayanti Ari Ahmad Sahril Christyn Angel Aritonang Fatima Tuzzahra Alkaf Harimurti Wulandjani Harimurti Wulandjani Irfan Nurhidayat Isla Rio Laili Savitri Noor Munira, Mira Rina Eka Pertiwi SALIS MUSTA ANI Setiarini, Setiarini Shofana Sekar Humairoh Sri Widyastuti Supriadi Thalib Tia Ichwani TRI ASTUTI