Charles Kapioru
Program Studi Agribisnis, Fakultas Pertanian, Universitas Nusa Cendana

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

KERAGAAN PENDAPATAN DAN STRATEGI PEMASARAN PRODUK OLAHAN JAGUNG DAN KACANG TANAH PADA HOME INDUSTRY “UD. JAGUNG KOMODO” DI KELURAHAN SIKUMANA KECAMATAN MAULAFA KOTA KUPANG Ruth A Djadji; Charles Kapioru; Ernatje Hendrik
Buletin Ilmiah Impas Vol 21 No 3 (2020): Buletin Ilmiah IMPAS Volume 21 Edisi 3 Nopember 2020
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v21i3.3319

Abstract

ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui: 1) keragaan pendapatan produk olahan Jagung dan Kacang Tanah, 2) strategi pemasaran produk olahan Jagung dan Kacang Tanah pada home industry UD. Jagung Komodo di Kelurahan Sikumana, Kecamatan Maulafa Kota Kupang. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Metode analisis data yang digunakan untuk mengetahui besar pendapatan produk olahan Jagung dan Kacang Tanah menggunakan rumus π=TR-TC, sedangkan strategi pemasaran adalah Bauran Pemasaran 4P. Hasil penelitian menunjukan bahwa 1) keragaan pendapatan yang diperoleh home industry UD. Jagung Komodo yaitu Rp 459.972 yang diperoleh dari produk Marning Jagung sebesar Rp 23.056, produk Kacang Telur yaitu Rp 230.000 dan produk Kacang Sembunyi yaitu Rp 186.722. (2) Strategi pemasaran yang digunakan home industry UD. Jagung Komodo meliputi strategi produk dimana produk yang dihasilkan dikemas dengan ukuran 300 gr dan 500 gr serta kemasannya sudah mencantumkan merek, alamat, komposisi dan tanggal kadaluarsa. Harga yang ditetapkan untuk Marning Jagung 300 gr yaitu Rp 10.000 dan 500 gr yaitu Rp 16.000. Sedangkan harga Kacang Telur 500 gr yaitu Rp 27.000 dan Kacang Sembunyi 300 gr yaitu Rp 10.000. Home industry UD. Jagung Komodo melakukan kerjasama dengan pihak distributor (6 toko) yang ada di Kota Kupang untuk memasarkan produknya. Kegiatan promosi yang dilakukan home industry UD. Jagung Komodo yaitu memperkenalkan produknya pada pihak distributor, dengan demikian produknya akan dikenal oleh masyarakat. Kata kunci : Keragaan pendapatan, Strategi pemasaran, home industry. ABSTRACT The purpose of this study was to determine: 1) Income performance of processed corn and peanut products; 2) The marketing strategy for processed corn and peanut products in the home industry “UD Jagung Komodo in Sikumana Village, Maulafa District, Kupang City. The data used in this study are primary data and secondary data. The data analysis method used to determine the income of processed corn and peanut products uses the formula π = TR-TC, while the marketing strategy is the 4P Marketing Mix. The results showed that 1) Income performance of UD. Jagung Komodo home industry of Rp 459.972 were obtained from the product of Rp 23.056 marning Corn, Beans Egg product of Rp 230.000 and hide Peanut products Rp 186.722 (2)The marketing strategy used by UD.Jagung Komodo home industry including product strategy whereby the resulting product is packaged with a size of 300 g and 500 g, and the packaging is to include the brand, address, composition and expiration date. Marning set price for Corn 300 gr of Rp 10,000 and 500 grams of Rp 16,000. While the price of beans eggs 500 g of Rp 27,000 and hide Nuts 300 gr Rp 10,000. Home industry UD. Jagung Komodo cooperates with distributors (6 stores) in Kupang City to market their products. Promotional activities undertaken by the UD home industry. Jagung Komodo that is to introduce its products to the distributor, thus the product will be known by the public. Keywords: Income performance, marketing strategy, home industry.
PERAN BADAN USAHA MILIK DESA ( BUM DESA) DALAM MEMBERDAYAKAN PETANI VANILI(vanilla planifolia) DI DESA LUBA KECAMATAN LEMBUR, KABUPATEN ALOR Ade Suryani; Mustafa Abdurrachman; Charles Kapioru
Buletin Ilmiah Impas Vol 22 No 1 (2021): Buletin Ilmiah IMPAS Volume 22 No. 1 Edisi April 2021
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v22i1.4208

Abstract

The problems faced by Vanilla Farmers are the lack of services from economic institutions established by the Government in developing productive economic enterprises in the village and the lack of availability of various aspects of community empowerment that affect the income and economic welfare of vanilla farmers.The research method is descriptive qualitative using a Likert scale, to measure the attitudes, opinions and perceptions of a person or group of social phenomena with an ordinal scale. The research location is in Luba Village, Lembur District, Alor Regency. The data collection techniques are interviews, observation, and documentaries. Research objectives: (1) Knowing the Role of Village-Owned Enterprises in Empowering Vanilla Farmers (2) Knowing what are the obstacles of Village-Owned Enterprises in Empowering Vanilla Farmers, and (3) Knowing the success of Village-Owned Enterprises in Empowering Vanilla Farmers. The role of BUM Desa then has an impact on the attributes of community empowerment, including Human Development, Business Development, Environmental Development and Institutional Development. The results of the study are (1) The role of BUM Desa socially and economically for vanilla farmers by taking into account several dimensions of empowerment, including Human Development, Business Development, Environmental Development and Institutional Development, the results obtained were 53.77% BUM Desa in the category Enough Role in empowering farmers. vanilla. This result has not been maximized because several aspects in the context of empowerment have not been maximally played by BUM Desa. (2) The obstacles to empowering vanilla farmers include the lack of development of training and routine meetings, inequality of facilities and infrastructure to support the vanilla business, the lack of environmental conservation activities, the distribution of business capital has not yet been implemented so that it has not been utilized by vanilla farmers. (3) The Village Government should further increase capital participation in Village-Owned Enterprises (BUM Desa) sourced from Village Funds, to develop their BUM Desa business units.
STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN ANEKA PRODUK CEMILAN JAGUNG DAN KACANG-KACANGAN Muctar Fahrul; Charles Kapioru; Lika Bernadina
Buletin Ilmiah Impas Vol 22 No 1 (2021): Buletin Ilmiah IMPAS Volume 22 No. 1 Edisi April 2021
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v22i1.4216

Abstract

This study aims to determine the income and marketing mix strategy in the Sima Indah Home Industry. The research method used in this study is the case study method. The research location was specifically determined with the consideration that IRT Sima Indah is one of the production centers for processing corn and beans in Kupang City and processed products from the local industry were marketed to almost all mini markets and supermarkets in Kupang City. The data collected are primary data and secondary data. The data collected is then analyzed using the formula π = TR-TC to determine income and descriptive analysis to determine marketing mix strategy.
KINERJA MANAJEMEN KEUANGAN PADA BADAN USAHA MILIK DESA (BUMDes) NEKBAUN DI DESA BAUMATA TIMUR KECAMATAN TAEBENU KABUPATEN KUPANG Juniarto Wijoyo Sairo; Charles Kapioru; Ignatius Sinu
Buletin Ilmiah Impas Vol 22 No 2 (2021): Buletin Ilmiah IMPAS Volume 22 No. 2 Edisi Juni 2021
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v22i2.4910

Abstract

In principle, regional autonomy provides opportunities for citizens to develop their creative power by paying attention to regional potential. Efforts must be made for village development in order to improve the quality of life of the community by using a strategy to increase the village's original income by running a business called BUMDes. Where BUMDes is able to be the motor of increasing the village economy. Managing BUMDes the most important aspects are in terms of management, finance and performance, which must be analyzed in as much detail as possible so that the business unit is run efficiently and effectively. The purpose of this study was to determine the decision-making factors of BUMDes Nekbaun management in determining the type of business unit run and the financial performance of BUMDes Nekbaun. This research was conducted in Baumata Timur Village, Taebenu District, Kupang Regency, with 9 informants who run BUMDes Nekbaun. Data were analyzed descriptively and analysis of financial ratios of liquidity, solvency and profitability . The results showed that the four types of businesses run by BUMDes Nekbaun were agreed through deliberations with the people of East Baumata village and financial performance seen from the Liquidity ratio in 2019 of 7.88% due to the increase in current assets greater than current debt, the Solvency ratio in 2019 was 0 , 13% experienced a decrease this was due to the increase in the total value of debt which was smaller than total assets and the profitability ratio in 2019 was 0.22%, which means that the use of existing funds by utilizing the assets obtained is in good condition.
MULTIFUNGSI PEKARANGAN SEBAGAI SISTEM PERTANIAN BERKELANJUTAN UNTUK MENDUKUNG KETERSEDIAAN PANGAN PEDESAAN DI KABUPATEN KUPANG Made Tusan Surayasa; Johanna Suek; Roni Haposan Sipayung; Charles Kapioru
Jurnal Dinamika Sosial Ekonomi Vol 25, No 1 (2024): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v25i1.12228

Abstract

Penelitian Multifungsi pekarangan bertujuan untuk mendeskripsikan multifungsi pekarangan dari aspek ekologi, sosial dan ekonomi serta mengestimasi kontribusi pekarangan terhadap ketersediaan pangan keluarga. Penelitian berlangsung dari bulan Maret sampai Agustus, 2023. Pemilihan lokasi secara sengaja sebanyak tiga desa/kelurahan, dimana setiap desa mewakili satu kecamatan. Penentuan jumlah sampel secara quota yakni 40 rumahtangga yang dipilih secara acak dari populasi, sehingga terdapat 120 rumahtangga yang terlibat dalam penelitian. Data primer dikumpulkan dan terkumpul dianalisis secara deskriptif dan kuantitatif. Analisis multifingsi pekarangan dari aspek ekologis dengan mengindentitikasi dan menginventarisasi jumlah jenis tanaman dan ternak. Aspek sosial analisis dari jumlah curahan kerja rumahtangga pada pekarangan. Aspek ekonomi dianalisis dengan menghitung nilai produksi dari berbagai jenis tanaman dan ternak. Peran pekarangan dalam penyediaan pangan dihitung nilai setara beras yang diperoleh dari penerimaan pekarangan, Hasil studi ditemukan bahwa dari aspek ekologi terdapat keanekaragaman hayati dari 15 jenis tanaman pangan, sekitar 25 – 30 jenis tanaman hias, 20 jenis sayuran, 10 jenis tanaman biofarmaka, 25 jenis tanaman tahunan serta 10 jenis tanaman perkebunan dan 6 jenis ternak peliharaan. Aspek sosial menginformasikan rata-rata curahan tenaga kerja anggota keluarga sebesar 5,12 HKO minggu-1 . Nilai ekonomi diperoleh rata-rata penerimaan sebesar Rp. 25.220.319,60 rumahtangga-1 tahun-1 . Peran pekarangan dalam menyediakan pangan setara dengan nilai tukar beras sebesar 360,29 kg kapita -1 tahun-1 , besaran ini masuk kategori cukup bagi ketersediaan pangan rumahtangga pedesaan Kabupaten Kupang.