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All Journal Sosiohumaniora JURNAL HUKUM MEDIA JUSTITIA NUSANTARA Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa dan Matematika Jurnal Budi Pekerti Agama Islam International Journal of Community Engagement and Development
Andi Sukandi
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences

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IMPLEMENTASI DIGITAL MARKETING UNTUK MENINGKATKAN KEPUASAN NASABAH DAN BERDAMPAK PADA CITRA LEMBAGA PERBANKAN Andi Sukandi; Nunung Ayu Sofiati (Efi); Yoyo Sudaryo
Sosiohumaniora Vol 21, No 3 (2019): SOSIOHUMANIORA, NOPEMBER 2019
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4128.902 KB) | DOI: 10.24198/sosiohumaniora.v21i3.23591

Abstract

Teknologi digital di era diglobal saat ini telah merambah pada dunia pemasaran yang dikenal dengan digital marketing.Berbagai cara dapat dilakukan dalam kampanye pemasaran diera digital saat ini, seperti lewat website, blog, email marketing serta media sosial. Penelitian ini bertujuan untuk menganalisis dampak dari pemasaran digital yang dilakukan oleh perusahaan terhadap tingkat kepuasan yang dirasakan oleh nasabah serta corporate image yang dihasilkan oleh lembaga perbankan dari dilakukannya pemasaran digital, sampel kuesioner yang digunakan adalah komsumen lembaga perbankkan PT. Bank Negara Indonesia (BNI). Metode yang digunakan adalah survey deskriptif dan eksplanatori, sedangkan metode analisisnya mengunakan structural equation model (SEM). Penelitian menunjukkan bahwa implementasi digital marketing pada PT. BNI, dengan variabel Website enggagemen, Sosial Enggagement, clik trough rate, convertion rate serta duration. Masuk dalam kategori cukup baik, kepuasan nasabah masuk dalam kategori puas, citra lembaga perbankan PT. BNI, masuk dalam kategori tinggi. Serta menunjukkan bahwa digital marketing berdampak terhadap kepuasan nasabah dan image lembaga perbankan, kepuasan yang dirasakan oleh konsumen lembaga keuangan berpengaruh terhadap citra perusahaan, digital marketing berpengaruh terhadap tingkat kepuasan yang dirasakan oleh nasabah serta berakibat pada kesan atau citra lembaga keuangan nasional pada PT. BNI . 
PENGARUH IMPLEMENTASI DIGITAL MARKETING TERHADAP CITRA PERBANKAN DENGAN KEPUASAN NASABAH SEBAGAI VARIABLE INTERVENING (Suatu Survey Pada PT. Bank Mandiri (Persero), Tbk) Nunung Ayu Sofiati (Efi); Yoyo Sudaryo; Thessa Tri Astuty; Andi Sukandi
Sosiohumaniora Vol 24, No 1 (2022): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v24i1.23594

Abstract

Perkembangan teknologi saat ini dapat memudahkan masyarakat untuk memperoleh informasi serta mendapatkan barang dan jasa. Untuk mencapai tujuan perusahaan, PT. Bank Mandiri (Persero)Tbk harus meningkatkan nilai perusahaan salah satu caranya dengan cara melakukan promosi melalui situs website dan juga media sosial. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh implementasi pemasaran digital terhadap Citra Perbankan melalui kepuasan nasabah. Teknik sampling menggunakan simple random sampling dengan menggunakan 140 responden. Metode analisis penelitian ini menggunakan analisis data multivariate dengan tool analisis structural equation modelling. Berdasarkan hasil analisis data ditemukan nasabah pada PT. Bank Mandiri (Persero), telah merasa puas dan Citra Bank PT. Bank Mandiri (Persero) yang telah dipersepsikan dengan baik. Serta implementasi digital Marketing yang dilakukan berpengaruh tehadap Kepuasan Nasabah dan berpengaruh tehadap Citra Bank PT. Bank Mandiri (Persero).
Proses Penertiban Rumah Dinas PT. Kereta Api Indonesia (Persero) Berdasarkan Surat Edaran No. : 14/JB.312/KA- 2013 Kaitannya Dengan Kepastian Dan Penegakan Hukum Di Indonesia Andi Sukandi
Jurnal Media Justitia Nusantara Vol 9, No 2 (2019): September 2019
Publisher : Program Studi Magister Ilmu Hukum Universitas Islam Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.814 KB) | DOI: 10.30999/mjn.v9i2.1883

Abstract

Perencanaan dan Implementasi Pendidikan Dengan Metode Nilai Tambah (LKP IT) Pada PKBM Hidayatul Mu’alimin Kota Sukabumi Siti Nuraeni Mitra; Tintin Handiyati; Siti Qomariyah  ; Siti Rahmawati  ; Andi Sukandi
Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa dan Matematika Vol. 2 No. 2 (2024): April : Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa dan Matematika
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/arjuna.v2i2.692

Abstract

Implementing educational planning using the LKP IT value added method at PKBM is a strategic choice to increase students' excellence in the competitive IT labor market. PKBM Hidayatul Mu'alimin as a non-formal educational institution wants development, which requires a strategy to improve service quality, one of which is the existence of LKP IT (Information and Technology Skills and Training Institute). The aim of the research is to find out how PKBM Hidayatul Muta'alimin in Sukabumi City develops educational programs that are relevant to industrial needs and increase student competency in the competitive IT job market, as well as to obtain information regarding educational planning and implementation using the LKP IT value added method. The research method uses descriptive qualitative. The results of the research stated that the Planning and Implementation of Education using the LKP IT Value Added Method at PKBM Hidayatul Muta'alimin Sukabumi City stated that mapping the needs of the IT industry, integrated with elements of self-development and soft skills in the curriculum, the implementation of IT training education at PKBM focused on efforts in maximizing strengths and opportunities, in overcoming the weaknesses and threats of current education.
Waste Management Environmental Campaign at Bunga Bangsa High School Bandung in Support of Strengthening SDGs Point Number 12 Rizky Ilhami; Muhammad Fazri Candra; Soma Gantika; Andi Sukandi
International Journal of Community Engagement and Development Vol. 2 No. 3 (2024): October : International Journal of Community Engagement and Development
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/ijced.v2i3.31

Abstract

Expanding their perspectives helps students comprehend the linkages between several subjects and the global context. They can hone their critical thinking abilities, investigate various viewpoints, and enlarge their horizons. Therefore, expanding horizons through the delivery of knowledge in a fresh perspective and scope is necessary to increase the quality of competent students. The goal of Bunga Bangsa High School's waste management campaign programme is to raise students' awareness of the urgency of the current climate catastrophe. through a range of exercises, talks, and workshops, among other things. The exercises are designed to provide participants a comprehensive grasp of the significance of waste management by shedding light on environmental challenges. This programme, which incorporates students actively in the campaign, aims to implement Sustainable Development Goal (SDG) number 12, Responsible Consumption and Production, by fostering a deeper understanding of the waste management process, from personal to industrial waste, particularly in Bandung City.
Peran Akreditasi Dalam Peningkatan Mutu Sekolah Di Mi Cimahi Pentas Jimmi Kurniawan; Roni Rahman; Siti Qomariyah; Andi Sukandi
Jurnal Budi Pekerti Agama Islam Vol. 2 No. 1 (2024): February : Jurnal Budi Pekerti Agama Islam
Publisher : Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbpai.v2i1.159

Abstract

Evaluation of education quality is important because good quality education ensures that students receive relevant, in-depth and meaningful education. Accreditation is an evaluation process carried out by educational authority institutions or independent bodies to assess the quality of an educational institution. This research aims to determine the effect of implementing accreditation on improving the quality of education at MI Cimahi Peuntas. This research was conducted using a descriptive qualitative approach. Based on the results obtained, MI Cimahi Pentas is trying to carry out follow-up actions to improve school quality, namely: (1) Improving the implementation of quality school management, starting from planning, implementing, organizing, monitoring and evaluating education and learning activities and supporting education and learning activities in school; (2) The accreditation results and recommendations obtained are used as material for consideration by the school in the context of making policies to improve school quality; and (3) Improving technology-based school facilities and infrastructure to support education and learning activities in schools.
Co-Authors Gantika, Soma Jimmi Kurniawan Muhammad Fazri Candra Nunung Ayu Sofiati (Efi) Rizky Ilhami Roni Rahman Siti Nuraeni Mitra Siti Qomariyah Siti Qomariyah   Siti Rahmawati   Thessa Tri Astuty Tintin Handiyati Yoyo Sudaryo