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All Journal Zuriat Neraca Manajemen, Akuntansi, dan Ekonomi Intellektika: Jurnal Ilmiah Mahasiswa Jurnal Manajemen Bisnis Digital Terkini JURNAL KAJIAN PENDIDIKAN DAN CAKRAWALA PEMBELAJARAN Jejak digital: Jurnal Ilmiah Multidisiplin
Fatkhur Rochman
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Peran Microsoft Excel dalam Penyusunan Daftar Arsip Sekolah untuk Memudahkan Proses Temu Kembali Arsip Rashwantika, Galuh; Athaya Nurul Fakhirah; Hasma Fazira Aghni; Fatkhur Rochman
Jurnal Kajian Pendidikan dan Cakrawala Pembelajaran Vol. 2 No. 2 (2026)
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64690/jakap.v2i2.703

Abstract

This study aims to analyze the role of Microsoft Excel in compiling school archive lists to facilitate the archive retrieval process and support the effectiveness of educational administration services. Archive management in schools is still largely done manually, creating obstacles in the process of searching and managing archive information. Therefore, it is necessary to utilize simple technology that can help improve the work efficiency of school administrative staff. This study uses a qualitative approach with a literature study method supported by a Microsoft Excel-based school archive data simulation. Data were collected through a literature review of relevant journals, books, and previous research, then analyzed using content analysis techniques to obtain an overview of the use of Microsoft Excel in school archive management. The results show that Microsoft Excel is able to produce a more structured archive list system through table, sort, filter, and data grouping features, thereby accelerating the archive retrieval process. In addition, the use of a simple dashboard in Excel helps administrative staff monitor archive conditions more effectively. These findings indicate that Microsoft Excel plays a role as a simple, economical and easy-to-implement digitalization solution in school archive management. The success of the archive retrieval system is greatly influenced by the consistency of data input and the accuracy of archive classification. Thus, Microsoft Excel can be an initial alternative for digitizing educational administration to improve the effectiveness of archives management services in schools.
Peningkatan Engagement dalam Promosi Digital melalui Pembuatan Video Produk Pakan Ternak pada Salah Satu Perusahaan di Sidoarjo Putri Zulfa; Heru Utomo; Fatkhur Rochman
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 3 (2026): Juli: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i3.1470

Abstract

This study aims to develop a promotional video for laying hen feed products using Wondershare Filmora and to evaluate its effectiveness in increasing audience engagement. The research employed the Action Research method, which consisted of four stages: (planning, action, observation, and reflection). Data were collected through observations, interviews, documentation, and questionnaires distributed to 29 respondents. The collected data were analyzed using the EPIC Model to evaluate the effectiveness of the promotional video and the Engagement Rate metric to measure audience interaction on YouTube. The results indicated that the promotional video delivered product information in a more comprehensive and engaging manner. The EPIC Rate increased from 4.3 in the first cycle to 4.375 in the second cycle, placing both results in the very effective category. Furthermore, the Engagement Rate increased from 1.82% to 13.67%, indicating a very high level of audience engagement. The findings indicate that the developed promotional video is an effective digital marketing medium for communicating product information and enhancing audience engagement on YouTube. Therefore, the company is encouraged to provide comprehensive product information and consistently publish promotional videos to strengthen its digital marketing performance.
Co-Authors A. S. Murdiyati Abdul Rachman S Amalia, Salma Anik Herwati Athaya Nurul Fakhirah Ayu Farah Fediasha Chandra Arga Saputra Dinda Putri Mahira Hasma Fazira Aghni Heru Utomo M. Sholeh Maskur Putri Zulfa Raditya Abdillah Safril Pramana Rashwantika, Galuh Rusim Mardjono Suwarso Thania Maharani Maysuri Tri Ramadani Arjo