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Pengaruh Customer Experience Terhadap Repurchase Intention Pada PT. Traveloka Indonesia Aulia Cahyani; I Made Adhi Gunadi; Yustisia Pasfatima Mbulu
Jurnal Sains Terapan Pariwisata Vol. 4 No. 1 (2019): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Online Travel Agent is an online based travel agent that provides tourism products and services, such as hotel review, prices, features, and reservation. At present day, online Travel Agent is growing rapidly with many playesr and various types in Indonesia. PT. Traveloka Indonesia is one of the key player in the business. This study aims to identify customer experience at PT. Traveloka Indonesia and analyze the effect of customer experience on repurchase intention at PT. Traveloka Indonesia. The research design used is quantitative with multiple linear regression data analysis techniques. The results show that all customer experience variables which derived from Nilsson and Wall (2017) have a significant effect simultaneously on the repurchase intention variable. While partially, five customer experience variables namely ease of use, customer review, security, customer service, and store offerings significantly influence the repurchase intention at PT. Traveloka Indonesia. Whereas the other two, namely customization and reliability fulfillment, have no significant effect on repurchase intention at PT. Traveloka Indonesia.
Peluang Dan Tantangan Pengembangan Layanan Wisata Kapal Pesiar (Cruise) Di Pelabuhan Belawan Medan I Made Adhi Gunadi
EDUTOURISM Journal Of Tourism Research Vol. 2 No. 01 (2020): TOURISM DESTINATION AND COMMUNITY DEVELOPMENT
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v2i01.130

Abstract

As an archipelago, Indonesia has huge potential to become a marine tourism destination, including cruise tourism. Cruise tourism is a very segmented tour and has developed into a complete, complex tourism business and at the same time being able to make a significant and promising contribution in the global tourism industry. This study seeks to assess the readiness of the Belawan port in providing support services to the complex cruise tourism. As an analysis tool, the approach of Manzano (2014) was used. The results of the study show that Belawan already has sufficient readiness to support cruise tourism, but also faces significant challenges so that the services provided can run continuously.
Planning and Implementation of Hybrid Event Case Study: Muslim Fashion Festival (MUFFEST), March 18-28, 2021 in Jakarta Fetty Nurmala Rossi; I Made Adhi Gunadi; Hasnah Amirah Kirana
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 4, No 2 August (2022)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v4i2.155

Abstract

This study aims to analyze the planning and implementation of Hybrid Event in Jakarta "Muslim Fashion Festival (MUFFEST) 2021" in Kota Kasablanka Mall and to identify the hybrid elements used during the event. This research method uses qualitative descriptive with a case study approach. Sources of data are obtained through observations with field notes, interviews, and documentation. Data collection techniques used in this study are: interviews with key informants such as Organizer, Supplier, and Venue. Also, literature study was used for qualitative data. This study indicates that the planning and implementation of the event has met all the required aspects. In the hybrid element, this event is also broadcast via live streaming on YouTube, Zoom, Instagram, and the V-Mix application. This study recommends incorporating hybrid elements, such as applications that support virtual exhibition activities and examine the experience of visitors attending the Hybrid Event..
Pengembangan Wisata Pesisir Berbasis Ekowisata Di Pantai Sadranan Kabupaten Gunungkidul Fahmi Fadholi Ramadhan; I Made Adhi Gunadi; Meizar Rusli
Journal of Tourism and Economic Vol. 7 No. 2 (2024): Edisi 14 Des 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/6938ns45

Abstract

The importance of developing ecotourism is so that tourist attractions can be sustainable and have a positive impact on the community's economic sector, ecological sustainability and social benefits in the form of community empowerment. Ecotourism has five principles, namely nature-based, ecological sustainability, environmental education, benefits to the surrounding community and visitor satisfaction. This research aims to identify the application of ecotourism principles in the development of coastal tourism and analyze the development of coastal ecotourism at Sadranan Beach. The data obtained was analyzed using SWOT analysis to determine internal factors, namely strengths and weaknesses, as well as external factors, namely opportunities and threats. The research results show that of the five principles of ecotourism, Sadranan Beach tourism management has implemented four principles of ecotourism, namely nature-based, environmental education, benefits to the surrounding community and visitor satisfaction. There is one principle that has not been implemented optimally, namely ecological sustainability. According to the results of the SWOT analysis, the development of Sadranan Beach can be carried out with a (S-O) strategy, namely using strengths by taking advantage of opportunities. The (S-O) strategy includes ecotourism-based development, maintaining biodiversity and optimizing the role of the community in tourism development.