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Readiness for Village Apparatus in Tourist Destinations Competitiveness of Tanjung Lesung SEZ, Tanjung Jaya Village, Panimbang District, Pandenglang Felix Goenadhi
Journal of The Community Development in Asia Vol 5, No 3 (2022): September 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i3.1758

Abstract

Special Economic Zones (SEZ) Tourism in Tanjung Lesung is a distinct advantage because it can provide promising business development potential. However, this potential is less than optimal due to the condition of village officials to develop tourist villages in the vicinity, or SEZ supporting areas, namely Tanjung Jaya Village, not running optimally. This research uses a qualitative method by conducting a Focus Group Discussion (FGD) with the Tanjung Jaya Village Head, Panimbang District Secretary, the POKDARWIS Chair, and several other village officials who can make the supporting area better. The results obtained based on the FGD are by developing Human Resources (HR) for Micro, Small and Medium Enterprises (MSMEs) and making the people of Tanjung Jaya Village aware of the need for tourism in the SEZ supporting area. The other result was a lack of training for staff or owners of MSMEs. The program that will be provided in the future is HR training on soft skills to POKDARWIS members, Tourism Village Managers, and Banten West Java (BWJ) as a Company Social Responsibility (CSR) program. So that later the POKDARWIS, Tourism Village Managers can provide input or explanations and retrain the people of Tanjung Jaya Village.
MSME Development Strategy in Tourism Destination Tanjung Lesung, Tanjung Jaya Village,District Panimbang, Pandenglang Felix Goenadhi; Adhi Setyo Santoso
Journal of The Community Development in Asia Vol 6, No 1 (2023): January 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i1.2104

Abstract

Tanjung Jaya Village as one of the villages in Panimbang Regency provides a number of very high business potentials. promising. However, this business opportunity has not been fully utilized by the people of Tanjung Jaya and MSME actors. Therefore, this program aims to develop strategies regarding human resources, marketing, bookkeeping, and MSME products in a professional and independent manner to support income and improve the welfare of the people in Tanjung Jaya Village. The implementation method used is interviews, and seminars for MSME actors. First of all, the researcher asked MSME actors in Tanjung Jaya Village about the concept of managing a business professionally, innovatively, creatively and independently. Next, researchers will score and triangulate the results of interviews with the Tanjung Jaya community to carry out MSME development strategies. With the implementation of these activities, it has a positive impact on the people of Tanjung Jaya Village to increase business potential, especially in the MSME sector. In the end, this program can support income and improve the welfare of the people of Tanjung Jaya Village and also contribute to increasing economic growth in Panimbang Regency.
Development of Cultural Tourism in Kutu Wetan Village with Community Involvement to Increase Local Wealth Grace Amin; Filda Rahmiati; Felix Goenadhi; Hanif Adinugroho Widyanto
Journal of The Community Development in Asia Vol 6, No 1 (2023): January 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i1.1987

Abstract

One of the most important parts of the tourist industry all around the world is cultural tourism. Through the utilization of cultural tourism, tourism villages are able to utilize it as a source of income for the community. This study's objective was to investigate and evaluate several approaches to the promotion of cultural tourism in Kutu Wetan Village, Ponorogo. Participatory observation and in-depth interviews were utilized as components of a qualitative data collecting approach for the purpose of gathering the aforementioned information. The research team conducted interviews with the chief of Kutu Wetan Village, members of the surrounding communities, and officials from the regional administration. In addition, researchers participate in cultural events in Ponorogo, such as the Reog Ponorogo Festival, in order to gauge the community's level of interest in maintaining its cultural tourism and preserve its traditions. The findings demonstrated that cultural tourism plays an important role among the many goods and services offered by the tourist industry. On the other hand, there is still a need to improve support from both the government and the community through promoting involvement in the development of tourist initiatives. The growing sense of pride that local people have in their culture can have an effect on the competitive advantage that sustainable tourism enjoys.
english English Ryan Firdaus Yusuf; Felix Goenadhi
Bogor Hospitality Journal Vol 8 No 1 (2024): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i1.113

Abstract

The study focuses on Taman Wisata Alam Gunung Papandayan, a natural tourist destination situated in Garut Regency, West Java. Its objective is to assess and pinpoint areas for improvement within the framework of the 3A's concept, encompassing Attraction, Accessibility, and Amenities. Employing a descriptive qualitative research methodology, the research population consisted of both visitors and an employee from Taman Wisata Alam Gunung Papandayan, totaling 4 visitors and 1 employee. Data collection involved observations, interviews, and documentation, addressing specific research questions. The study utilized Importance-Performance Analysis to derive its findings. The results indicate three key areas requiring enhancement: nature conservation, provision of trash cans, and places of worship. Notably, the findings highlight deficiencies in natural preservation efforts, insufficient trash cans with a lack of organic and non-organic waste bins, and a limited number of places of worship. The originality and value of this study lie in its identification of crucial factors for improvement within Mount Papandayan Nature Park, guided by the comprehensive 3A's framework (attractions, accessibility, and amenities).
Model Bisnis dan Daya Saing Hotel E-sports: Bukti Empiris dari Tiongkok dan Prospek Implementasi di Indonesia Felix Goenadhi; Zhang Boxiang
Lentera Jurnal Manajemen Vol. 4 No. 1 (2026): LENTERA JURNAL MANAJEMEN
Publisher : Lentera Ilmu Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study focuses on the business model and competitiveness of e-sports hotels by drawing empirical insights from China, particularly the case of Henan Province, and translating these lessons into practical implementation strategies for Indonesia. Using a qualitative-descriptive approach based on secondary data, case analysis, and industry reports, the research examines dominant business models, sources of competitive advantage, and structural challenges faced by e-sports hotels in China. The findings indicate that successful e-sports hotels rely on hybrid business models combining direct operation, franchising, and event-based revenue streams, supported by standardized service quality and strong ecosystem partnerships. However, market homogenization, talent shortages, and inconsistent service quality remain key constraints. Building on these insights, the study proposes an implementation framework for Indonesia that integrates e-sports hotels with tourism destinations and local creative economies. Furthermore, the paper outlines a future research agenda focusing on Indonesia’s ten priority tourism destinations as designated by the Ministry of Tourism and Creative Economy. The study contributes to hospitality and tourism management literature by offering a cross-country perspective on how e-sports hotels can enhance competitiveness through adaptive business models in emerging tourism markets
The Impact of Employee Engagement and Ship Environment on Job Satisfaction and Employee Loyalty: Evidence from a Crew Manning Company in Indonesia Felix Goenadhi
Lentera Jurnal Manajemen Vol. 3 No. 2 (2025): LENTERA JURNAL MANAJEMEN
Publisher : Lentera Ilmu Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the determinants of employee loyalty in the maritime crew manning industry, focusing on employee engagement, ship environment, and job satisfaction. The maritime sector is characterized by demanding working conditions, extended periods away from home, and high operational risk, making employee retention a persistent managerial challenge. Using a quantitative approach, data were collected through a structured questionnaire distributed to crew members employed by a crew manning company in Indonesia. A total of 32 valid responses were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that the ship environment has a significant positive effect on job satisfaction, while employee engagement does not show a statistically significant relationship with job satisfaction. Furthermore, job satisfaction is found to have a significant positive influence on employee loyalty. These results indicate that, in a shipboard context, tangible and social working conditions play a more decisive role in shaping employee satisfaction and loyalty than psychological engagement alone. This study contributes to the literature on maritime human resource management by emphasizing the contextual specificity of engagement mechanisms and offers practical implications for crew manning agencies seeking to improve retention and operational stability.
Influence of Risk Perception and Destination Image Mediated by Satisfaction Towards Destination Loyalty in Tanjung Lesung Tourism Adam Raihan Rianthomy; Tasya Zahwa Prayoga; Filda Rahmiati; Felix Goenadhi
International Journal of Applied Business and International Management Vol 8, No 2 (2023): August 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i2.2130

Abstract

COVID-19 is seen as a hazard to the tourist sector. Knowing visitors' views of pandemic risk can help develop an effective and efficient approach to increasing the volume of visits to Tanjung Lesung. This study investigates the link and impact of perceived risk (health and socio-psychological) and destination image (cognitive and affective images) on destination loyalty mediated by Tourist Satisfaction. This study used a quantitative methodology using non-probability purposive sampling to provide this analysis. The sample analyzed included people who visited Tanjung Lesung, and 150 respondents who fit these criteria were discovered. Using the SEM-PLS method, this investigation's significance level was 5%. The results indicate that perceived risk was found to influence satisfaction also destination loyalty; hence destination image was found not to have a significant influence. From here, tourist industry players and the government may collaborate to strengthen public communication methods to boost the industry's favorable image and overcome crisis.
Marketing Strategy for Griya's Micro-small Medium Enterprises' Product in Tanjung Jaya Village Felix Goenadhi; Ajeng Sekar Utami; Meiske Aulia Usman; Tasya Zahwa Prayoga; Filda Rahmiati
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.1630

Abstract

Marketing mix is a tool to increase enterprise sales and engage consumer to purchase the products. The purpose of this study is to analyze the internal assessment and the relevant marketing mix strategy's application to boost sales at Griya in Tanjung Jaya Village. This study employs a qualitative descriptive analytic approach, gathering information from the firm directly through observations and interviews tailored to the research topic. The results of this study indicates that the strategy applied by Griya products in Tanjung Jaya Village has been going well, where the four marketing strategy elements play distinct marketing roles while supporting and complementing one another. It is better if the Griya MSME in Tanjung Jaya Village are improved with the marketing mix that has been implemented. Given that many of the company's rivals are releasing goods that are comparable to its own, the company's approach is solid and many contributing marketing aspects should be re-examined in order to increase the number of consumer as well as maintain sales and increase their consumer intention to purchase the services.
From Traditional Palm Sugar to Agrifood Tourism Enterprise: Entrepreneurial Opportunities and Structural Barriers in Tanjung Lesung Rachmi Satwhikawara; Cahyani Putri Anggraeni; Felix Goenadhi; J. Budhi Susetiyo
International Journal of Management Research and Economics Vol. 4 No. 3 (2026): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v4i3.4802

Abstract

Coastal tourism in Tanjung Lesung is mainly centered on beaches and watersports, while traditional palm sugar remains poorly integrated into the formal tourism market. This study explores the potential of palm sugar as an agrifood tourism product and identifies entrepreneurial opportunities and structural barriers. A qualitative descriptive design was employed through semi-structured interviews and direct observation involving five purposively selected informants: a palm sugar farmer, a tourism-village management representative, and three tourists. A full-day observation was conducted at the production site in May 2026. Interview data were analyzed through manual coding and thematic analysis. The findings show that palm sugar offers authentic entrepreneurial resources through traditional knowledge, natural processing, and interactive visitor experiences. Tourists expressed interest in participating in production activities, but this potential remained underdeveloped because promotion was passive and production sites were located away from the main coastal tourism circuit. Opportunities include experiential tourism packages, storytelling, improved packaging, smaller product sizes, and ginger-based product diversification. However, limited road access, weak marketing capacity, and distrust of consignment arrangements constrained development. The study concludes that palm sugar-based agrifood tourism requires collective value creation, transparent transactions, stronger promotion, and improved village accessibility among producers, tourism managers, government, and commercial partners.