Article Per Year (5 Year)
p-Index From 2020 - 2025
2.012
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Komunikasi Makna PRoMEDIA Jurnal Peurawi : Media Kajian Komunikasi Islam LINIMASA: JURNAL ILMU KOMUNIKASI Syntax Idea RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Da'watuna: Journal of Communication and Islamic Broadcasting KARYA: Jurnal Pengabdian Kepada Masyarakat
Zuhri, Saifuddin
Faculty Of Social Science And Political Science, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 10 Documents
Search

 1 
Optimalisasi Instagram @Siapdarling Sebagai Media Komunikasi Sosial Pembangunan Untuk Mengkampanyekan Generasi Muda Sadar Lingkungan Fitria Safiratun Nabilah; Jessica Wiguna; Novreza Malafitri; Saifuddin Zuhri
Jurnal Ilmiah Komunikasi Makna Vol 10, No 1 (2022): Februari 2022
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v10i1.18511

Abstract

Di era globalisasi ini Kepedulian terhadap isu lingkungan saat ini masih sering diabaikan oleh generasi muda. Bahkan  survei yang dilakukan oleh Change.org hasilnya menunjukkan bahwa generasi muda masih sedikit yang peduli terhadap isu lingkungan yakni hanya sebesar 10 %. Oleh sebab itu diperlukan adanya aksi nyata untuk menyadarkan generasi millenials agar peduli terhadap lingkungan. Siap Darling merupakan sebuah gerakan peduli lingkungan yang diprakarsai oleh Bakti Lingkungan Djarum Foundation melalui sosial media. Gerakan ini mengajak generasi muda untuk peduli terhadap lingkungan dengan cara menyebarkan konten-konten positif di social media mengenai isu lingkungan dan tentang kegiatan mencintai lingkungan dan bumi. Berkaitan dengan hal tersebut penelitian ingin menganalisis bagaimana pemanfaatan isntagram yang dilakukan oleh @siapdarling dalam upaya mengkampanyekan generasi muda sadar lingkungan. Penelitian ini berfokus pada optimalisasi pemanfaatan instagram sebagai media  Komunikasi Sosial Pembangunan Untuk Mengkampanyekan Generasi Muda Sadar Lingkungan #Siapdarling. Adapun metode penelitian kualitatif dengan pendekatan analisis isi. Pendekatan analisis isi  digunakan untuk menganalisis konten pesan secara mendalam pada akun instagram @siapdarling mengenai edukasi kepedulian terhadap lingkungan. Adapun sumber data dalam penelitian ini adalah postingan instagram yang telah diunggah dalam media sosial @siapdarling mengenai topik - topik edukasi lingkungan. Hasil penelitian menunjukan bahwa Instagram sebagai media sosial mampu menjadi media komunikasi pembangunan untuk mengoptimalisasikan gerakan kampanye generasi muda sadar lingkungan.
Menakar Respon Pengguna Instagram terhadap Program “Mata Najwa” Melalui Sisi dan Pandangan Politik Saifuddin Zuhri; Irvia Amananda; Nanda Alya Karlina Amini; Tiara Febri Angellia
Syntax Idea Vol 3 No 3 (2021): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v3i3.1093

Abstract

This study aims to find out how the program 'Mata Najwa' is responded by Instagram users as an educational program from the Political side which is a bridge to deliver information and connect people and government. This type of research used in this study is quantitative that uses the Use and Gratification approach and is carried out using the Instagram Polling feature. In this study, the total respondents are 258 Instagram users. The results of this study indicate that the program has responded well, is considered to educate the people well, and is expected to always be there and broadcast. Most of the respondents thought the 'Mata Najwa' program was used as a reference to attend the news that was being discussed hotly. Based on the results of the study showed that Mata Najwa has a positive image and educational value in the eyes of Instagram users.
Analisis Strategi Brand Image Kedai Kopi “MOENG KOPI” Melalui Media Sosial Instagram Alfi Isa Mulyadi; Saifuddin Zuhri
Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2020): October
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2020.10.2.109-124

Abstract

This article discusses how the strategy for forming a brand image is carried out by the moeng coffee shop, through instagram social media. The research method used in this research is descriptive qualitative method. The results of this study show good results in the formation of Brand Image by applying brand elements and brand image strategy in the Moeng kopi coffee shop. this really helped increase the crowd and the growing recognition of the Moeng coffee shop by a wide audience. The successful establishment of the Brand Image of the Moeng coffee shop is seen from the response of the Customer which showed good results for the Brand Image of the Moeng coffee shop in Surabaya.
Implementation of the Development of Web-Based Sub-district Integrated Administrative Service Evaluation Model (PATEN) in Sukodono District, Sidoarjo Regency Tukiman; Diana Hertati; Saifuddin Zuhri
Nusantara Science and Technology Proceedings International Seminar of Research Month 2021
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2022.2462

Abstract

The quality of public services is very important for the community, as a result of the interaction of aspects, service systems, human resources of service providers, strategies, and customers. The government issued a regulation concerning Peraturan Menteri Dalam Negeri Nomor 4 Tahun 2010 about Integrated District Administration Services (PATEN), as a policy for service delivery at the sub-district level, covering the fields of licensing and non-licensing starting from the application stage to the issuance of documents in one place. This was followed up with the issuance of the Peraturan Bupati Sidoarjo Nomor 78 Tahun 2008 concerning Delegation of Part of the Authority of the Sidoarjo Regent to the Camat, and Peraturan Bupati Sidoarjo Nomor 18 Tahun 2009 concerning. Technical Guidelines for the Implementation of Part of the Regent's authority delegated to the Camat. Then it is also supported by the Peraturan Bupati Sidoarjo Nomor 7 Tahun 2014 concerning Details of Duties, Functions, and Work Procedures of the District in Sidoarjo Regency. To support the government in providing quality public services, several local governments in Indonesia have built e-government systems, built and developed with large budgets and have been successfully implemented, but the level of user acceptance of the system and the level of service quality produced is still low. less than optimal. The purpose of the study was to determine the implementation of a web-based sub-district integrated administration service quality evaluation model (PATEN). The research used is descriptive and qualitative. Data collection is based on interviews and focuses on group discussions. Qualitative data analysis from Miles and Huberman (2014) to analyze the data, consisting of data collection, data condensation, data presentation, and concluding. The results of research in the field prove that the implementation of a web-based integrated service quality evaluation model (PATEN) in the Sukodono Regency Government of Sidoarjo Regency is developing well, adapting according to environmental conditions and changes as well as technology. The quality of public services is very important for the community, as a result of the interaction of aspects, service systems, human resources of service providers, strategies, and customers. The government issued a regulation concerning Peraturan Menteri Dalam Negeri Nomor 4 Tahun 2010 about Integrated District Administration Services (PATEN), as a policy for service delivery at the sub-district level, covering the fields of licensing and non-licensing starting from the application stage to the issuance of documents in one place. This was followed up with the issuance of the Peraturan Bupati Sidoarjo Nomor 78 Tahun 2008 concerning Delegation of Part of the Authority of the Sidoarjo Regent to the Camat, and Peraturan Bupati Sidoarjo Nomor 18 Tahun 2009 concerning. Technical Guidelines for the Implementation of Part of the Regent's authority delegated to the Camat. Then it is also supported by the Peraturan Bupati Sidoarjo Nomor 7 Tahun 2014 concerning Details of Duties, Functions, and Work Procedures of the District in Sidoarjo Regency. To support the government in providing quality public services, several local governments in Indonesia have built e-government systems, built and developed with large budgets and have been successfully implemented, but the level of user acceptance of the system and the level of service quality produced is still low. less than optimal. The purpose of the study was to determine the implementation of a web-based sub-district integrated administration service quality evaluation model (PATEN). The research used is descriptive and qualitative. Data collection is based on interviews and focuses on group discussions. Qualitative data analysis from Miles and Huberman (2014) to analyze the data, consisting of data collection, data condensation, data presentation, and concluding. The results of research in the field prove that the implementation of a web-based integrated service quality evaluation model (PATEN) in the Sukodono Regency Government of Sidoarjo Regency is developing well, adapting according to environmental conditions and changes as well as technology.
Pengelolaan Konten Media Sosial Intagram @info_tuban dalam Peningkatan Pengikut Diah Eka Septyami; Saifuddin Zuhri
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol 5, No 1 (2022)
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v5i1.12265

Abstract

Infotuban uses social media Instagram as a means to share various information. With the number of 100,000 follower accounts, the involvement of followers of the @info_tuban account is still lacking. The purpose of this study is to find out how the management of social media content on Instagram @info_tuban includes the share, optimize, manage, and engage. This research uses a qualitative descriptive research type. Data collection techniques through interviews, observation, and literature study. The informant determination technique used in this research is purposive sampling technique. This study uses two sources of data, namely primary data obtained from observations and interviews and secondary data obtained through books, internet, literature. The results show that in the share stage @info_tuban uses Instagram as a means of delivering effective and communicative information to build public trust. At the optimize stage, to find out what the public is talking about @info_tuban using the manual method, namely through the Instagram story and hashtag features. In the manage stage , @info_tuban has carried out several activities. However, at this stage @info_tuban does not use social media tools. The last stage engage, @info_tuban has collaborated with people who have influence. To reach the target audience, it is done by regularly posting content. 
Potret Hedonisme Dalam Tiktok (Analisis Khalayak Pada TikTok Sisca Kohl di Kalangan Remaja Kota Surabaya) Alifah Sabila; Saifuddin Zuhri
PRoMEDIA Vol 7, No 2 (2021): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v7i2.5492

Abstract

AbstractHedonism is a view that considers pleasure and material enjoyment as the main goal in life. The data shows that today's teenagers tend to be oriented towards a hedonistic lifestyle. In the hedonic lifestyle, humans are said to always prioritize happiness, but over time the interpretation of hedonism itself turns negative into pleasure in pursuing worldly and avoiding displeasure. This study focuses on how the acceptance of late adolescents in Surabaya regarding hedonism content in Sisca Kohl's TikTok. This research uses reception analysis method, Stuart Hall's encoding-decoding theory. Based on the results of the study, it was found that late adolescents in Surabaya with different backgrounds can be divided into three categories. The first category is Dominant Hegemonic Position, where they agree that there is an element of hedonism in Sisca Kohl's TikTok content and it has an impact on their lives. The second category is the Negotiated Code Position where they agree that there is an element of hedonism in Sisca Kohl's TikTok content, but there isno impact on their lives. The third category is the Oppositional Code where the informant rejects the element of hedonism displayed by Sisca Kohl in her TikTok.Keywords: Hedonism, TikTok, Reception Analysis, AudienceAbstraksiHedonisme adalah pandangan yang menganggap kesenangan dan kenikmatan materi sebagai tujuan utama dalam hidup. Data menunjukkan bahwa remaja saat ini cenderung berorientasi pada gaya hidup hedonisme. Dalam gaya hidup hedonis, manusia dikatakan selalu mengedepankan kebahagiaan namun seiring perkembangan zaman tafsir dari hedonisme sendiri berubah negative menjadi kenikmatan mengejar duniawi serta menghindari ketidaksenangan. Maka peneliti ingin mengetahui bagaimana penerimaan remaja akhir di Surabaya mengenai konten hedonisme dalam TikTok Sisca Kohl. Penelitian ini menggunakan metode analisis resepsi, teori encoding-decoding Stuart Hall. Berdasarkan hasil penelitian, didapatkan bahwa remaja akhir di Surabaya dengan berbeda latar belakang dapat dibedakan dalam tiga kategori. Kategori pertama Dominant Hegemonic Position, yaitu mereka menyetujui adanya unsur hedonisme dalam konten TikTok Sisca Kohl dan memiliki dampak di kehidupan mereka. Kategori kedua adalah Negotiated Code Position yang mana mereka menyetujui adanya unsur hedonisme dalam konten TikTok Sisca Kohl, namun tidak adanya dampak di kehidupan mereka. Kategori ketiga merupakan Oppositional Code dimana informan menolak adanya unsur hedonisme yang ditampilkan oleh Sisca Kohl dalam TikTok nya.Kata Kunci: Hedonisme, TikTok, Analisis Resepsi, Khalayak
Konstruksi City Branding Kota Pasuruan pada Instagram Ilmia Sofia; Saifuddin Zuhri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 4 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (956.4 KB) | DOI: 10.47467/dawatuna.v2i4.2200

Abstract

Branding is a term commonly used in the realm of marketing and advertising disciplines. Oneof the most common branding activities carried out is city branding activities. Many of each region carry out City Branding, one of which is Pasuruan City. This study aims to find out how Pasuruan City Branding contained in the content of @madinahvanjava Instagram account. The research method used is a qualitative type using Content Analysis and categorizing into 10 categories of city branding on Instagram according to (Choi et al., 2007). Hasil from this study, it can be concluded that the results of city branding construction on instagram account content @madinahvanjava within a period of 5 months, namely January-May 2022, can only be classified into 6 categories out of 10 categories that should be. uploads displayed by Instagram accounts @madinahvanjava less than optimal in membranding cities through Instagram social media. It is evident from the photos and videos uploaded that it favors the personal branding of the Mayor of Pasuruan than the display of the city branding of Pasuruan City. The strategy that should be used on @madinahvanjava Instagram account is to focus on posts related to city branding that provide information about Pasuruan City and not focus on the image of the Mayor. Keywords: City Branding, Branding, Content Analysis, Instagram Content
Strategi Komunikasi Pemasaran Trialista Beauty Dalam Meningkatkan Penjualan Rista Dwi Lestari; Saifuddin Zuhri
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1006.13 KB) | DOI: 10.47467/reslaj.v5i3.1645

Abstract

Trialista Beauty is one of the local brands that has milk soap products that have succeeded in growing rapidly, especially in the online market. The purpose of this research is to find out what marketing strategy is being carried out by Trialista Beauty to further increase sales every month. This research is a type of descriptive research using a qualitative approach as well as a qualitative descriptive method. Then, the data collection techniques in this study used three techniques, namely observation, in-depth interviews, and documentation. Trialista Beauty is a beauty brand that has milk soap products. In marketing, Trialista beauty uses two channels, namely online and offline. The results of this study indicate that Trialista Beauty uses several elements of the promotional mix to market milk soap products. Some of these elements are advertising (advertising, sales promotion), personal selling (personal selling), and interactive marketing (interactive marketing). advertising) and sales promotion using the Facebook application, then offline using personal selling and interactive marketing. Facebook also has an influence on increasing purchases. Keywords: Marketing strategy, milk soap product, promotion mix.
PERAN AKUN INSTAGRAM @dr.tirta SEBAGAI INFLUENCER DALAM EDUKASI PENCEGAHAN COVID-19 DI MEDIA SOSIAL INSTAGRAM: ANALISIS ISI KONTEN INSTAGRAM @dr.tirta Agustian Galih Lisanto; Saifuddin Zuhri; Dyva Claretta; Catur Suratnoaji
Linimasa : Jurnal Ilmu Komunikasi Vol. 6 No. 1 (2023): Januari 2023
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the current COVID-19 pandemic, social media and its influencers have a big role in disseminating information. As an influencer, @dr.tirta uses it to educate on COVID-19 prevention through the content he creates. Informal education through social media that occurs on the basis of a sense of care and responsibility to followers on Instagram. This study uses a qualitative content analysis method according to Holsti. This study aims to look at the content about COVID-19 education uploaded to the @dr.tirta Instagram account about COVID-19 prevention education. The results in this study indicate that the COVID-19 prevention education content created by the @dr.tirta account has two categories, namely the COVID-19 information category and vaccine information. Uploading content with @dr.tirta's direct and firm style of delivery is one of the factors for the @dr.tirta account to become one of the most noticed influencers during the pandemic era. The content created is easier because @dr.tirta also uses common language that is easily accessible to ordinary people.
KOLABORASI LMI DAN KITABISA DALAM PEMBERDAYAAN PEDAGANG UMKM MELALUI PROGRAM LAPAK TAKJIL GRATIS DI PASAR KARANG MENJANGAN SURABAYA R. Farhan Naufal Y. R.; Saifuddin Zuhri
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

LMI sebagai lembaga zakat nasional yang mengelola dana ZISWAF tentunya ingin menebarkan manfaat seluas-luasnya, tak terkecuali untuk para pelaku usaha UMKM. Melalui program Lapak Takjil Gratis untuk pemberdayaan UMKM yang diadakan oleh LMI dan Kitabisa, para pihak yang terlibat bisa mendapatkan manfaat sesuai dengan value kegiatan. Penelitian ini menggunakan metode penelitian Field Research atau penelitian lapangan yang mengamati dan langsung terlibat dalam kegiatan yang dijalankan. Hasil penelitian menunjukan bahwa program pemberdayaan UMKM ini berhasil dijalankan sesuai rencana dengan bukti dana donasi yang sudah dihimpun telah disalurkan kepada mereka yang menjadi target sasaran penerima manfaat.
Co-Authors Afif Wilanda Anaqhi Agustian Galih Lisanto Alfi Isa Mulyadi Alifah Sabila Diah Eka Septyami Diana Hertati DR. CATUR MSI SURATNOAJI Dyva Claretta Fitria Safiratun Nabilah Ilmia Sofia Irvia Amananda Jessica Wiguna Nanda Alya Karlina Amini Novreza Malafitri R. Farhan Naufal Y. R. Rista Dwi Lestari Rizqi Nur Amaliyah Putri Tiara Febri Angellia Tukiman, Tukiman