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All Journal Jurnal Ilmiah Komunikasi Makna PRoMEDIA LINIMASA: JURNAL ILMU KOMUNIKASI Syntax Idea RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Da'watuna: Journal of Communication and Islamic Broadcasting KARYA: Jurnal Pengabdian Kepada Masyarakat INTERACTION Communication Studies Journal Islamic Studies Journal Jurnal Peurawi: Media Kajian Komunikasi Islam
Zuhri, Saifuddin
Faculty Of Social Science And Political Science, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences

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The Diffusion of Jaranan Cultural Innovation among Generation Z through Art Studio Activities Siti Mahfudhotin; Saifuddin Zuhri
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.6148

Abstract

The development of globalization and digital technology has led to a decline in generation Z’s interest in traditional culture, including the traditional jaranan performance art. This condition highlights the need for effective communication strategies to encourage young people to remain interested in and actively participate in cultural preservation. This study aims to identify and analyze the communication strategies employed by the Wahyu Kawedhar Art an Cultural Studio in preserving jaranan culture among generation Z. This research employed a descriptive qualitative approach. Data were collected through observation, interviews, and documentation. This research informants consisted of the head of the art studio, instructor, and generation Z members. Data were analyzed through data reduction, data presentation, and conclusion drawing. The findings indicate that the communication strategy was implemented through identifying generation Z as the primary target audience, developing educational and persuasive messages, utilizing face to face communication as the primary communication medium, and optimizing the role of communicators who posses credibility and emotional closeness with the members. In addition, the art studio introduced innovations in the presentation of jaranan performances without diminishing their cultural values. Intensive community communication also fostered a sense of kinship, solidarity, and active participation among generation Z members in the studio’s activities. This study concludes that adaptive, participatory, and educational communicarion strategies that adaptive, participatory, and educational communication strategies play a significant role in enhancing generation Z’s involvement and supporting the sustainability of jaranan cultural preservation amid the rapid development of the modern era.
Pengelolaan Konten Media Sosial Instagram @Info_Tuban Dalam Peningkatan Pengikut Diah Eka Septyami; Saifuddin Zuhri
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 5 No. 1 (2022): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

Infotuban uses social media Instagram as a means to share various information. With the number of 100,000 follower accounts, the involvement of followers of the @info_tuban account is still lacking. The purpose of this study is to find out how the management of social media content on Instagram @info_tuban includes the share, optimize, manage, and engage. This research uses a qualitative descriptive research type. Data collection techniques through interviews, observation, and literature study. The informant determination technique used in this research is purposive sampling technique. This study uses two sources of data, namely primary data obtained from observations and interviews and secondary data obtained through books, internet, literature. The results show that in the share stage @info_tuban uses Instagram as a means of delivering effective and communicative information to build public trust. At the optimize stage, to find out what the public is talking about @info_tuban using the manual method, namely through the Instagram story and hashtag features. In the manage stage , @info_tuban has carried out several activities. However, at this stage @info_tuban does not use social media tools. The last stage engage, @info_tuban has collaborated with people who have influence. To reach the target audience, it is done by regularly posting content.
Co-Authors Afif Wilanda Anaqhi Agustian Galih Lisanto Alfi Isa Mulyadi Alifah Sabila Cholid Fadil Diah Eka Septyami Diah Eka Septyami Diana Hertati DR. CATUR MSI SURATNOAJI Dyva Claretta Fitria Safiratun Nabilah Ilmia Sofia Irvia Amananda Jessica Wiguna Nanda Alya Karlina Amini Novreza Malafitri R. Farhan Naufal Y. R. Rista Dwi Lestari Rizqi Nur Amaliyah Putri Siti Mahfudhotin Tiara Febri Angellia Tukiman, Tukiman