Garuda - Garba Rujukan Digital

The impact of digital marketing, product quality, and reference groups on purchasing decisions at the Eiger Store Bukittinggi Muhammad Arbian; Awisal Fasyni
Marketing Management Studies Vol. 3 No. 2 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i2.375

This research aims to analyze Digital Influence Marketing , Product Quality, as well Reference Groups on Purchasing Decisions. This research is classified as porposive sampling , the sample in this research is Eiger Store Bukittinggi customers with the following criteria : a ) Consumers of outdoor equipment products. b) Have made purchases of outdoor equipment products in the city of Bukittinggi or West Sumatra. c) Customers who have seen digital marketing from the Eiger Store in Bukittinggi City. While the number of samples in This study consisted of 160 samples using purposive sampling. The data analysis technique is a regression analysis technique using the SPSS V.25 application. The results of this study are as follows: 1) There is a significant influence between Digital Marketing on Purchasing Decisions. 2) There is a significant influence between Product Quality on Purchasing Decisions. 3) There is a significant influence between the Reference Group on Purchasing Decisions.

The Role of Religious Commitment, Collectivism, and Long-Term Orientation in Consumer Impulse Buying Awisal Fasyni
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 16, No 1 (2023): April - July 2023
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.16.1.43-52

This study examines religion and culture’s influence on impulsive and compulsive buying. The research population is people who have made impulsive and compulsive purchases for fashion products, with a sample size of 212 respondents. Questionnaires were distributed through social media, and the collected data were analyzed using PLS. The study results show that 1) religious commitment negatively affects compulsive buying, 2) collectivism culture has been shown to positively affect impulsive and compulsive buying, 3) religious commitment is not proven to affect impulse buying, and 4) long-term orientation has also been shown not to affect impulsive and compulsive buying. Businesses can encourage impulse and compulsive buying by focusing their target market on collectivists with low levels of religious commitment.

The effect of e-service quality on e-loyalty through e-satisfaction e-commerce users in West Sumatra Alexander; Awisal Fasyni
Operations Management and Information System Studies Vol. 3 No. 3 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i3.125

Both the number of web clients in Indonesia and the development of web-based businesses have happened rapidly in Indonesia. The number of new web businesses emerging and making will simplify it for customers to make relationships of purchasing a comparable thing between different online businesses. In order to maintain customer loyalty, e-commerce may face new competition as a result of this situation. This study focuses on Tokopedia users in West Sumatra who use e-commerce. It uses e-satisfaction as a mediating variable to examine the connection between e-loyalty and e-service quality. This kind of research is called illustrative investigation, and it uses speculation testing to figure out how different research factors are related to one another. The non-likelihood testing and the purposeful inspection strategy are the methods of examination that are used. The study included 170 individuals who were all Tokopedia customers, had purchased more than twice, and were at least 17 years old. The product SmartPLS 4.0 was utilized to help with the halfway least square (PLS) examination of the information. According to the findings of this study, e-service quality has a positive and significant effect on e-loyalty, e-satisfaction has a positive and significant effect on e-loyalty, and e-loyalty is mediated by e-satisfaction by e-service quality.

The role of price, service quality, and ease of use in determining customer loyalty Hidayat, Yusri; Yolanda, Mike; Fasyni, Awisal
Marketing Management Studies Vol. 3 No. 4 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i4.456

This study aims to analyze the effect of price, service quality, ease of use on loyalty with satisfaction and trust as intervening variables of maxim services in Padang City. While the number of samples in this study were 130 respondents. Data was collected through distributing questionnaires directly via google form and data processing was carried out through Smart PLS software. The results of this study indicate that: (1) Price has a significant effect on maximal user loyalty in Padang City, (2) Service Quality has a significant effect on maximal user loyalty in Padang City, (3) Ease of Use has a significant effect on maxim user loyalty in Padang City, (4) Satisfaction has a significant effect on maxim user loyalty in Padang City, (5) Trust has a significant effect on maxim user loyalty in Padang City, (6) Price has a significant effect on maxim user Satisfaction in Padang City, (7) Service Quality has a significant effect on maxim user Satisfaction in Padang City, (8) Service Quality has a significant effect on maxim user Trust in Padang City, (9) Ease of Use has a significant effect on maxim user satisfaction in Padang City, (10) Price has a significant effect on loyalty through satisfaction as an intervening variable for maxim users in Padang City, (11) Service Quality has a significant effect on loyalty through satisfaction as an intervening variable for maxim users in Padang City, (12) Service Quality has a significant effect on loyalty through trust as an intervening variable for maxim users in Padang City, (13) Ease of Use has a significant effect on loyalty through satisfaction as an intervening variable for maxim users in Padang City.

The influence of convenience, perceived ease of use, perceived risk, and security on trust with financial well-being as mediation for OVO digital payment users Gian Mulkiansyah; Rahmiati, Rahmiati; Fasyni, Awisal
Marketing Management Studies Vol. 4 No. 1 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i1.487

This study aims to examine how convenience, perceived usability, perceived risk, and perceived security affect trust with financial wellbeing in OVO digital payment consumers. A total of 200 respondents took part in the study, and SmartPLS conducted the data analysis. The following details were included in the study's conclusions. (1) Convenience has a strong favorable impact on financial well-being. (2) There is a considerable beneficial relationship of perceived ease of use on financial well-being. (3) There is a considerable positive influence of perceived risk on financial well-being. (4) Financial well-being is positively impacted by security. (5) There is a considerable favorable influence of financial well-being on trust.

Pelatihan Kewirausahaan: “Penentuan Harga Pokok dan Branding Produk UMKM Masyarakat Tepian Danau Maninjau” Honesty, Fiola Finomia; Setiawan, Mia Angelina; Yolanda, Mike; Jefriyanto, Jefriyanto; Honesty, Helga Nuri; Fasyni, Awisal
Menara Pengabdian Vol 4, No 1 (2024): Vol. 4 No. 1 Juni 2024
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/jmp.v4i1.5595

Pada dekade beberapa tahun ini telah terjadi kerusakan lingkungan di Danau Maninjau akibat budidaya ikan jaring apung dan juga penurunan pariwisata akibat pandemi, sehingga secara signifikan menurunkan tingkat pendapatan ekonomi masyarakat Nagari. Hal ini dikarenakan perekonomian daerah sekitarnya yang sangat bergantung pada pariwisata, budidaya ikan dan pertanian, namun kurang dalam berwirausaha. Untuk itu perlu pelatihan kewirausahaan agar masyarakat Bayua bisa menjalankan usahanya dengan baik sehingga terdapat peningkatan dalam bidang usaha khususnya dalam bidang UMKM. Pelatihan penentuan harga pokok produk dan branding produk UMKM yang telah diadakan di Nagari Bayua mendapatkan respon yang baik dari para peserta. Hal ini dikarenakan pelatihan ini memberikan penambahan pengetahuan dan pemecahan masalah yang dihadapi oleh Masyarakat sekitar.

The Role of Religious Commitment, Collectivism, and Long-Term Orientation in Consumer Impulse Buying Fasyni, Awisal
International Research Journal of Business Studies Vol. 16 No. 1 (2023): April - July 2023
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.16.1.43-52

This study examines religion and culture’s influence on impulsive and compulsive buying. The research population is people who have made impulsive and compulsive purchases for fashion products, with a sample size of 212 respondents. Questionnaires were distributed through social media, and the collected data were analyzed using PLS. The study results show that 1) religious commitment negatively affects compulsive buying, 2) collectivism culture has been shown to positively affect impulsive and compulsive buying, 3) religious commitment is not proven to affect impulse buying, and 4) long-term orientation has also been shown not to affect impulsive and compulsive buying. Businesses can encourage impulse and compulsive buying by focusing their target market on collectivists with low levels of religious commitment.

FAKTOR-FAKTOR YANG MEMPENGARUHI ONLINE IMPULS BUYING Fasyni, Awisal; Budiarti, Astra Prima; Lasmini, Rizki Sri
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 10, No 2 (2021): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

ABSTRACTThis study aims to analyze the factors that influence online impulse buying. The population in this study are people who have shopped impulsively at various e-stores in Indonesia such as Shopee, Lazada, Bukalapak and Tokopedia. The research sample size is 325 respondents. Data was collected by distributing questionnaires through social media and analyzed using Partial Least Square (PLS) with SmartPLS software. The results show that flow state, product affect and social interaction have a positive influence on online impulse buying so that the pleasure felt by consumers when browsing e-stores, positive (emotional) responses to products and social interactions can encourage the online impulse buying. Meanwhile, product risk has no effect on impulse buying, so product risk will not be related to the occurrence of online impulse buying. Online businessmen can encourage impulse buying by presenting attractive e-stores and providing communication space for fellow consumers through various media to be able to share information about products and shopping experiences. ABSTRAKPenelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi online impuls buying. Populasi dalam penelitian ini adalah orang-orang yang pernah berbelanja secara impulsif pada berbagai e-store di Indonesia seperti Shopee, Lazada, Bukalapak dan Tokopedia. Ukuran sampel penelitian adalah 325 responden. Data dikumpulkan dengan menyebarkan kuesioner melalui media sosial dan dianalisis menggunakan Partial Least Square (PLS) dengan software SmartPLS. Hasil penelitian menunjukkan keadaan mengalir, persepsi produk dan interaksi sosial mempunyai pengaruh positif terhadap pembelian online secara impulsif sehingga kesenangan yang dirasakan konsumen ketika menelusuri e-store, respon (emosi) positif terhadap produk dan interaksi sosial yang dilakukan konsumen dapat mendorong munculnya pembelian impulsif online. Sementara resiko produk tidak mempunyai pengaruh terhadap pembelian impulsif sehingga besar kecilnya resiko produk tidak akan berhubungan dengan terjadinya online impuls buying. Pelaku bisnis online dapat mendorong terjadinya pembelian impulsif dengan menghadirkan e-store yang menarik dan menyediakan ruang komunikasi antarkonsumen melalui berbagai media untuk dapat saling berbagi informasi mengenai produk dan pengalaman berbelanja.JEL : M31

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