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All Journal Journal of Innovation in Business and Economics Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Studi Kasus Inovasi Ekonomi Jurnal Inovasi Ekonomi Jurnal Manajemen Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Journal of International Conference Proceedings Business Innovation Management and Entrepreneurship Journal
Marsudi
Universitas Muhammadiyah Malang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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EFFECTS OF THE SERVICE QUALITY TO CUSTOMER LOYALTY MEDIATED BY SATISFACTION VARIABLE Marsudi Marsudi
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.458

Abstract

The purpose of this study was to analyze and assess the effect of service quality on customer loyalty mediated by satisfaction variables on depositors or customers of Bank BNI Malang. The sampling technique in this study using the purposive sampling of 100 respondents to the depositors or clients who use the services of BNI Malang are already quite mature and has been transacting at least twice. Data collection techniques used is by using a questionnaire. The analytical tool used in this study uses regression analysis to test mediation Sobel test. Sobel test results show that the probability value is less than the value of alpha, indicating that the quality of service is a positive and significant impact on customer loyalty mediated by satisfaction variables.
PENGEMBANGAN DESA WISATA PENDEM KECAMATAN JUNREJO KOTA BATU Marsudi Marsudi; Mursidi Mursidi; Iqbal Robbie
Studi Kasus Inovasi Ekonomi Vol. 6 No. 02 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v6i02.22859

Abstract

Program pengabdian kepada masyarakat ini berlokasi di Desa Pendem Kecamatan Junrejo Kota Batu yang bertujuan untuk menunjang Kota Wisata Batu, Desa Pendem mempunyai slogan Desa Berdaya Kota Berjaya. Sebagai lanjutan dari program pengabdian masayarakat tahun lalu dan melaksanakan RPJM Desa tahun 2020-2025 maka tim pengabdi melihat kawasan sungai yang bisa dioptimalkan pemanfaatannya. Hasil identifikasi masalah di lapangan ditemukan bahwa pihak desa membutuhkan konsep desa wisata khususnya wisata di sekitar aliran sungai. Kegiatan yang dilakukan dalam pengabdian ini adalah memberikan pemahaman kepada masyarakat mengenai pembentukan sungai tematik dan wisata kawasan sungai. Penetapan pengabdian kepada masyarakat Desa Pendem sangat tepat karena masyarakat di daerah tersebut menginginkan adanya perubahan pada lingkungan alam sekitar, khususnya sungai yang ada dan dapat menciptakan manfaat dari alam tersebut. Hasilnya adalah : pelatihan berjalan dengan baik dengan terbentuknya SOP pengembangan desa wisata.
The driving factors of E-loyalty marketplace customer: A structural equation modeling Widayat Widayat; Fira Ibialty Kreatitin; Marsudi Marsudi; Rahmad Wijaya
Journal of Innovation in Business and Economics Vol. 6 No. 02 (2022): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v6i02.22531

Abstract

The research aims to determine the effect of webpage quality, Payment System, and E-satisfaction on the E-loyalty and E-satisfaction of E-Commerce customers. This research implied data from 180 Shoppe's E-commerce customers in Indonesia, selected using convenience sampling. Through Structural Equation Modeling (SEM), we showed that website quality and payment systems directly influence E-satisfaction and E-loyalty. E-satisfaction mediates the effect of website quality on E-loyalty but does not mediate the impact of the payment system on E-loyalty. This implies that E-commerce can cultivate customer E-loyalty by creating E-satisfaction that affects website quality and providing a convenient payment system to maintain customer loyalty.
Buy Now or Buy Later: Mediating Role of Buying Interest in Purchasing Decisions Marsudi; Fika Fitriasari
Manajemen Bisnis Vol. 13 No. 02 (2023): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v13i02.31504

Abstract

This study aims to reveal and analyze the importance of the role of buying interest in the relationship between giving discounts and consumer purchasing decisions on a product at the Ramayana department store in Malang. Although it has given many discounts and is often done, but if it cannot generate consumer buying interest in the product, then the consumer does not decide to buy the product offered. This study uses a quantitative descriptive method with variables consisting of price discounts, buying interest, and purchasing decisions. The population of this study are consumers who have purchased products at the Ramayana department store in the city of Malang. The number of samples used in this study were 100 respondents using purposive sampling technique and collecting data using a questionnaire. Meanwhile, the data analysis used was path analysis to test the direct and indirect effects. The results of the study show that price discounts have a significant effect on purchasing decisions, price discounts have a significant effect on purchase intention, purchase intention has a significant effect on purchasing decisions, and price discounts have a significant effect on purchasing decisions through purchase intention.
The Effect of Web View and Prices on Buying Interest in E-Commerce Shopee with Trust as a Mediation Variable (Case Study on Shopee Users in Maros Regency) Tri Jayanti thohir; Bambang Widagdo; Marsudi Marsudi
Business Innovation Management and Entrepreneurship Journal Vol. 1 No. 01 (2022): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v1i1.20946

Abstract

This study examines and analyzes the effect of web display and price on buying interest in e-commerce Shope through trust as a mediating variable. The type of research used is explanatory research with survey methods and quantitative approaches and data collection using a questionnaire to 100 respondents to Shopee users in Maros Regency, South Sulawesi. The collected data was then analyzed using SmartPLS 3. The results showed that the price and trust web display positively and significantly affected buying interest. Web appearance and price have a positive and significant effect on trust. Then web appearance and price have a positive and significant effect on buying interest through trust as a mediating variable.
Loyal Now Or Loyal Later : Moderating Role Of Satisfaction In Customer Loyalty Marsudi Marsudi; Sri Nastiti Andharini
Manajemen Bisnis Vol. 14 No. 01 (2024): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v14i01.41977

Abstract

This research is aimed at analyzing the role of customer satisfaction as a moderator of the relationship or influence between product and service quality on customer loyalty. The population in this study was obtained from customers who had enjoyed products and services at the Tenes fried chicken restaurant in Malang city. Sampling used a purposive sampling technique with the criteria that customers were at least 18 years old, had purchased and enjoyed products and services at least three times and lived in the city of Malang. The data collection technique used was by distributing questionnaires to 100 respondents. The data analysis technique in this research used structural equation modeling-partial least squares (SEM-PLS) with the results that service quality and product quality each have a positive and significant effect on customer loyalty, service quality has a negative effect. and significant on customer loyalty which is moderated by customer satisfaction, product quality has a positive and significant effect on customer loyalty which is moderated by customer satisfaction.
Co-Authors Andrian Ilham Bimantara Ardik Praharjo Bambang Widagdo Dewi Nurjannah Fakhrizza Anfasa Ramadhan Fakhrizza Fika Fitriasari Fira Ibialty Kreatitin Hidayatul Fajriyah Melinda Yunita Sari Muhammad Ubaidillah Rahman Mursidi Mursidi Nuryanti Nuryanti Ova Nia Amalia R. Iqbal Robbie Rahmad Wijaya Sri Nastiti Andharini Tri Jayanti thohir WIDAYAT -