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All Journal E-Jurnal Manajemen Universitas Udayana Kontribusia : Research Dissemination for Community Development An-Nashiha: Journal of Broadcasting and Islamic Comunication Studies Busyro : Jurnal Dakwah dan Komunikasi Islam Journal of Sharia (JOSH) Jurnal Adijaya Multidisiplin Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ekonomi Bisnis dan Kewirausahaan Fundamentum: Jurnal Pengabdian Multidisiplin Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Hadi Ismanto
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : Jurnal Ekonomi Bisnis dan Kewirausahaan

 1 
STRATEGI PENGEMBANGAN USAHA MELALUI BUSINESS MODEL CANVAS UD. JAYANTI Fittrotun Nur Afidah; Hadi Ismanto
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 1 (2025): Februari : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/jmacfq37

Abstract

This research aims to analyze UD's business development strategy. Jayanti through the Business Model Canvas (BMC) approach. UD. Jayanti is a Micro and Small Industry (IMK) which operates in the field of household equipment production, experiencing problems with shortages of raw material stock for cake brush strings, direct selling promotions, and sales through agents and not through customers. The method used is qualitative with a phenomenological approach, with data collection techniques in the form of interviews, observation and recording. The focus of this research is on three elements of BMC, namely Customer Segment, Customer Relationship, and Key Partner. Customer Segment Analysis is to group customers based on characteristics and behavior which focuses on UD problems. Jayanti sells directly through non-customer agents. Customer Relationship is a company interaction strategy with customers to build mutually beneficial relationships which focus on UD problems. Jayanti promotes direct selling, and Key Partner Elements, namely parties who collaborate with the company who focus on UD problems. Jayanti is short of stock of raw materials for cake brush strings. UD. Jayanti also implements business development strategies, namely product strategy, price strategy, location strategy and promotion strategy. The research results show that the product strategy, namely UD. Jayanti produces various household appliances that must remain relevant by understanding consumer characteristics and preferences which can increase customer satisfaction. Pricing strategy by implementing flexible prices, for example by providing discounts for large purchases or loyalty programs for regular customers. The location strategy is UD. Jayanti needs to ensure that products are easily accessible to customers by utilizing online platforms for sales. Promotional strategies, namely collaboration with influencers or local media, can help introduce products to a wider audience.
MODEL BISNIS TOKO JAMU KARYA SUBUR Rossiana Cendra Kasih; Hadi Ismanto
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 1 (2025): Februari : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/004wjp95

Abstract

This research aims to analyze the business model of the Jamu Karya Subur Shop using the Business Model Canvas (BMC) approach. Toko Jamu Karya Subur is a micro and small industry operating in the field of traditional herbal medicine, which has been operating since 2002. This research is motivated by the challenges faced by Toko Jamu Karya Subur, such as limited reach of information to customers and low competitiveness in the digital era. The research method used is qualitative phenomenological, which aims to understand the subjective experiences of owners and customers. Data collection was carried out through interviews, observation and documentation. Research subjects consisted of shop owners, franchise partners and customers. The research results show that the Jamu Karya Subur Shop has great potential to develop, but there needs to be innovation in marketing strategy and product development. The analysis results show that key elements in BMC, such as key partners, channels and customer relationships, are the main focus in developing business models. Toko Jamu Karya Subur's key partners include suppliers of herbal raw materials and distribution partners who can help expand the marketing network. The channels currently used are still limited to word of mouth promotion, so it is necessary to develop digital marketing channels to reach wider customers. Apart from that, customer relationships need to be improved through better service and the use of social media as a means of communication with customers. This research makes a significant contribution to the development of the Jamu Karya Subur Shop business model and provides recommendations for other micro and small businesses to pay attention to innovation and marketing strategies in facing competition in the digital era. By implementing BMC, it is hoped that Jamu Karya Subur Shop can increase its competitiveness and expand the market, so that it can continue to contribute to the local economy.
EFEKTIFITAS TEKNOLOGI DIGITAL : STRATEGI PENGEMBANGAN USAHA CV. ALWI JAYA Oktafio Rizky Fernanda; Hadi Ismanto
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 4 (2025): Agustus : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/s6z3xj42

Abstract

This research uses a qualitative method with a case study approach. Data were collected through in-depth interviews, observations, and documentation of the company’s digital marketing activities. The results show that the application of digital technology has had a significant impact on expanding market reach, increasing the effectiveness of promotions, and enabling the company to obtain real-time, accurate, and measurable marketing data. One example is the A/B testing of Facebook Ads, where a campaign targeting the Balikpapan area achieved a higher audience reach compared to a campaign targeting Samarinda. The conclusion of this study states that the use of digital technology in marketing at CV. Alwi Jaya is effective in increasing brand visibility and reducing promotional costs. The data-driven strategy implemented helps the company make more objective marketing decisions and adapt to the digitalization developments in the modern era.
Co-Authors Abdullah Mujaddid Achmad Muharram Ahsani Taqwim Achmad Naufal Hanif Pasaribu Achmat Faridzi Akhmad Afandi Ardiansah Aries Kurniawan Beni Dwi Komara Fatarisa Ramadhani Yusuf Fittrotun Nur Afidah Ifahda Pratama Hapsari Indro Kirono Klarista Mayang Sari Maftuh Masyhuri Muhammad Razzaq Yogie Setiawan Oktafio Rizky Fernanda Rossiana Cendra Kasih Shafa Zurike Salsabilla Tresno Antoko Vembri Aulia Rahmi Vembri Aulia Rahmi