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ANALISIS STRATEGI PEMASARAN BERAS MEREK CIBERANG DI KABUPATEN LEBAK Robby Mubarok; Suherna Suherna; Dian Anggraeni
Jurnal Ilmu Pertanian Tirtayasa Vol 3, No 2 (2021)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Beras adalah salah satu komoditi yang menjadi bahan pangan pokok di Indonesia. Beras merek Ciberang adalah salah satu beras berkualitas di Kabupaten Lebak. Jumlah perusahaan beras yang semakin meningkat menciptakan tingkat persaingan bisnis pemasaran beras antar perusahaan menjadi ketat. Hal tersebut membuat produsen beras merek Ciberang perlu melakukan strategi pengembangan pemasaran yang tepat agar dapat maju dan bertahan. Untuk itu dilakukan penelitian untuk menganalisis faktor-faktor lingkungan internal dan eksternal serta melakukan perumusan strategi alternatif pengembangan pemasaran. Perumusan strategi diperoleh dengan alat bantu analisis berupa matriks Internal Faktor Evaluation (IFE), External Faktor Evaluation (EFE), Internal External (IE), Strengths-Weaknesses-Opportunities-Threats (SWOT), dan Grand Strategy Matrix. Hasil analisis SWOT menunjukkan dua belas alternatif strategi, sedangkan hasil dari metode Grand Strategy Matrix menunjukkan pengembangan pasar dan produk merupakan prioritas.
DESIGN AND SIMULATION OF COCONUT TREE CLIMBING TOOL FOR COCONUT FARMERS IN LOMBOK SANGATTA BAY, EAST KUTAI Kuswandi Arifin; Suherna Suherna; Alapson Samosir
Journal of Industrial Engineering Management Special edition of Seminar Nasional Teknik dan Manajemen Industri 2020
Publisher : Center for Study and Journal Management FTI UMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33536/jiem.v0i0.774

Abstract

Great potentiality of coconut cannot be separated from the method of coconut harvest which still draw a lot of problems in. Until now, coconut farmers still use climber service in coconut harvesting. The process of coconut tree climbing is usually done without tools. This is very risky for the harvesters. Since the utilization of animal service (monkeys) have already prohibited from commercial activities, human service in coconut tree climbing becomes the alternative for the farmers. For this reason, the aim of this study is to design a tool for coconut tree climbing that will help coconut harvesters in Lombok Sangatta Bay, East Kutai, by considering climber's characteristics. Furthermore, the tool is made in form of design, which then being simulated to determine the tools’ safety level, stress level and the ability which is designed by using SolidWorks 2018 software.The result for the proposed design of coconut tree climbing tool for coconut harvester in Lombok Sangatta Bay, East Kutai, is to use 20 mm x 20 mm x 2 mm of hollow profile with AISI 1020 material built, which is declared safe for 80 kg capacity. The highest score of stress is 223.04 Mpa on body holder, 4.68 mm deflection, 1.6 in factor of safety, and 17.08 kg for tool's overall weight