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All Journal Jurnal Ilmu Pertanian Tirtayasa Jurnal Sains dan Ilmu Terapan
Robby Mubarok
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Agriculture, Biological Sciences & Forestry Computer Science & IT Engineering

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ANALISIS STRATEGI PEMASARAN BERAS MEREK CIBERANG DI KABUPATEN LEBAK Robby Mubarok; Suherna Suherna; Dian Anggraeni
Jurnal Ilmu Pertanian Tirtayasa Vol 3, No 2 (2021)
Publisher : Universitas Sultan Ageng Tirtayasa

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Abstract

Beras adalah salah satu komoditi yang menjadi bahan pangan pokok di Indonesia. Beras merek Ciberang adalah salah satu beras berkualitas di Kabupaten Lebak. Jumlah perusahaan beras yang semakin meningkat menciptakan tingkat persaingan bisnis pemasaran beras antar perusahaan menjadi ketat. Hal tersebut membuat produsen beras merek Ciberang perlu melakukan strategi pengembangan pemasaran yang tepat agar dapat maju dan bertahan. Untuk itu dilakukan penelitian untuk menganalisis faktor-faktor lingkungan internal dan eksternal serta melakukan perumusan strategi alternatif pengembangan pemasaran. Perumusan strategi diperoleh dengan alat bantu analisis berupa matriks Internal Faktor Evaluation (IFE), External Faktor Evaluation (EFE), Internal External (IE), Strengths-Weaknesses-Opportunities-Threats (SWOT), dan Grand Strategy Matrix. Hasil analisis SWOT menunjukkan dua belas alternatif strategi, sedangkan hasil dari metode Grand Strategy Matrix menunjukkan pengembangan pasar dan produk merupakan prioritas.
Integrasi Ekonomi Sirkular dalam Industri Kimia untuk Pembangunan Berkelanjutan : Tinjauan Literatur Lintang Rizkyta Ananda; Rendy Mukti; Rizki Triguna; Robby Mubarok
Jurnal Sains dan Ilmu Terapan Vol. 7 No. 2 (2024): Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/jsit.v7i2.903

Abstract

This study aims to explore the integration of circular economy in the chemical industry over the past decade, specifically from 2015 to 2025, using the systematic literature review (slr) method. data were analyzed using the prisma flow diagram, which maps inclusion activities and search results. journal articles were identified from the sciencedirect database. out of a total of 34,885 articles spanning 10 disciplines, the research focus was narrowed down to chemical engineering. following a selection process from 3,819 articles, 1,027 articles were identified as meeting the criteria for further analysis. articles that fulfilled the inclusion criteria were then selected for in-depth review. the study results indicate that research on the circular economy in the chemical industry has experienced rapid growth and has become a significant trend, driving the industry's attention toward environmental impact. data analysis shows that 2024 recorded the highest number of article publications, with a total of 438 articles, while the article with the highest number of citations was published in 2022, with 333 citations.
Co-Authors Dian Anggraeni Lintang Rizkyta Ananda Rendy Mukti Rizki Triguna Suherna Suherna