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All Journal Conference In Business, Accounting And Management (Cbam) 2012 IQTISHADIA Benefit: Jurnal Manajemen dan Bisnis HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI JURNAL LENTERA BISNIS Journal of Islamic Accounting and Finance Research Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Journal of Islamic Economics and Finance Studies Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Al-Iqtishod : Jurnal Ekonomi Syariah Jurnal Bina Bangsa Ekonomika Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Al-Insyiroh: Jurnal Studi Keislaman
Lukman Hakim
Universtas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Innovative: Journal Of Social Science Research

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Pengaruh Brand Satisfication, Continuance Commitment, Advocacy Intentions dan Repurchase Intentions Terhadap Brand Loyalty Di Fore Coffee Mia Audrey Raihan Yukiana; Lukman Hakim
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10419

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui hubungan antara dua variabel atau lebih, serta sebab dan akibat dari suatu masalah. Penelitian ini menentukan seberapa besar pengaruh brand happiness, komitmen berkelanjutan, advocacy intention, dan repurchase intention terhadap brand loyalty. Temuan dari penelitian ini menunjukkan bahwa Advocacy Intentions dan Repurchase Intentions berpengaruh terhadap Brand Loyalty, namun Brand Satisfication dan Continuance Commitment tidak terlalu berpengaruh.
Co-Authors Alfiyan Nur Hidayat Arifah Kurniawati Arum Mawadati Muthoharoh Azhar Alam C Chuzaemah Dedi Junaedi Deviana Sari Edy Purwo Saputro Eko Sugiyanto Erland Sakti Anindito Putra Fauzul Hanif Noor Athief Fenny Mei Angraeni Gilang Wahyu Armanda Irwan Abdullah Kusdiyanto Kusdiyanto Lulu Amira Zulfa M. Halim Maimun M. Halim Maimunu M. Mus’ab At-Thariq M. Rizal Arsyad Mia Audrey Raihan Yukiana Mohammad Aulia Rachman Mohd Shahid Bin Mohd Noh Nur Aini Nurus Sa'adah Raihan Fadhil Hakim Musyaffa Regar Ardhana Rifdatul Aliyah S Sujadi Salsa Bela Fitri Anggita Susanti Salsabilla Tasya Reviana Putri Septia Tri Amalia Shabilla Cahya Masitha Sila Amali Madina Siti Fatimah Nurhayati Sri Padmantyo Vania Fadhila Zulfa Irawati Zulfa Irawatiama