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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen dan Kewirausahaan (JMDK) IKRA-ITH ABDIMAS Journal of Management and Leadership eCo-Buss Jurnal Penelitian Ekonomi Akuntansi (JENSI) ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING JMK Jurnal Manajemen dan Kewirausahaan Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Sulistianto, Hario
Universitas Tanri Abeng
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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MAPPING CANVAS BUSINESS MODELS FOR MARKETING LOUD WISE LEATHER PRODUCTS Azmy, Ahmad; Saputra, Adrian; Sulistianto, Hario
Jurnal Manajemen Bisnis Vol. 10 No. 2: September 2019
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.10174

Abstract

This study analyzes the canvas business model application for the needs of Loud Wise's marketing strategy. The research problem found that Loud Wise must maintain the existence of products with intense business competition. The canvas business model element, combined with the marketing mix mapping, was able to map the problem and recommended marketing strategies according to product needs. The recommendations given are increasing product promotion and giving new prices to consumers. The recommendation process through marketing analysis was using the SWOT Analysis approach. Companies must prioritize handmade-based production and increase product promotion to consumers. The use of social media must be used massively so that the increase in market growth is in line with the company's business targets.
Implementasi Diamond Strategy Framework pada Bimbingan Belajar Primagama R.Hario Sulistianto, S.Sos., MBA
Journal of Management and Leadership Vol 1 No 1 (2018): Volume 1 - Nomor 1 - Mei 2018
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (545.532 KB)

Abstract

Strategy is a fundamental part of a business due to its purpose as a foundation forbusiness organization lay out their plan and action into commotion. One of the frameworks tosetup a strategy is diamond strategy. The strategy diamond framework can be used todevelop strategies in multi-business enterprises at all organizational levels and across marketor product. This article demonstrates how the framework yields insight that managers andexecutives need in order to make critical strategic decision. The power of single integratedapproach lies in its transformative ability to unite a form with one template based on acommon language and shared lexicon. This is a case study of Bimbingan Belajar Primagama,focusing on how the management examines the components of diamond strategy frameworkand it’s implementation in their organization. Primagama, one of the tuition center, gained alot of experience and successfully expanded its business to various parts of Indonesia.However, eventually, the rigors of competition forced some or even many tuition center toaccept a reduction in income and number of students. Several things affected the decline, suchas management, competitors, and marketing. Therefore, a prepared strategy or grandstrategy aimed at restoring its tutoring business on track and to reap maximum benefits.
ANALISA KINERJA KEUANGAN PT. MATAHARI DEPARTEMENT STORE TBK DENGAN PT. RAMAYANA LESTARI SENTOSA Sulistianto, R. Hario; Haikal, Fahri
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 5 No. 1 (2025): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v5i1.349

Abstract

This study entitled "Financial Performance Analysis of PT. Matahari Department Store Tbk With PT. Ramayana Lestari Sentosa Tbk (2018-2022 Period)" is motivated by the increasing number of people who start shopping online rather than shopping directly in stores, so the author wants to see what the financial performance is like in conventional companies in this case PT. Matahari Department Store Tbk and PT. Ramayana Lestari Sentosa Tbk. The purpose of this study is to analyze the differences in performance between PT. Matahari Department Store Tbk and PT. Ramayana Lestari Sentosa Tbk using the ratio analysis method and bankruptcy analysis (Altman Z-Score). The sample in this study were companies listed on the Indonesia Stock Exchange in the non-primary consumer goods sector (E), Retail Trade Sub-sector (E7), Department Store Industry (E73), Department Store Sub-industry (E731), Department store sub-industry in the period 2018-2022. This study uses a descriptive quantitative method, by analyzing the financial statements of PT. Matahari Department Store Tbk and PT. Ramayana Lestari Sentosa Tbk. The results of this study indicate that both companies have good financial performance, with PT. Matahari Department Store Tbk tending to be better seen in the activity ratio and profitability ratio.
PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PRODUK MI INSTAN INDOMIE (VARIAN GORENG ORIGINAL) DI JAKARTA SELATAN Sulistianto, R. Hario; Haikal, Fahri; Zahra, Putri Alifia; Fitri, Diin
ANALISIS Vol. 15 No. 01 (2025): ANALISIS VOLUME 15 NO. 01 TAHUN 2025
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v15i01.5302

Abstract

This study aims to determine whether promotion affects purchasing interest in Indomie products, to determine whether price has an impact on consumer purchasing interest in Indomie products, and to determine whether promotion and price simultaneously have an impact on purchasing interest in Indomie products. in the South Jakarta area. The sample in this study was Indomie product consumers with a total of 300 respondents., who lived in South Jakarta, and consumed fried Indomie products at least twice a month. This research used quantitative methods in the form of data collected from respondents' responses to questionnaires distributed via Google Forms. The results of this research show that promotions and prices have a significant influence on buying interest. This research also shows a simultaneous influence between promotion and price on buying interest in the original fried variant of the Indomie product in South Jakarta.
Implementation of Change Management and Innovation in Improving Higher Education Institution’s Performance in Indonesia Paidi, Paidi; Diandra, Didip; Priyono, Agung; Sulistianto, Hario; Syahputra, Erwin
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 9 No 2 (2024): May
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v9i2.5323

Abstract

Higher Education Institution (HEI) in Indonesia plays an important role as central position in the development of science and technology in general and the improvement of human resources in particular. Rapid change in the world current economic condition and else digital technology transformation has tend the higher education to adapt and adjust with such phenomenon. The objective of this research is to remind the practitioners of higher education sector to be fully responsive to the change occurred in global. The research method is analytical descriptive analysis. The data gathered and obtained from the books, journals, and other sources which relevant to the topic of research. The result of analysis found that quick anticipation (QA) is required and top management of higher education must adopt change management and innovation in order to compete with others, attract the students, and gain excellence performance.
Pelatihan Produksi Konten Promosi Di Media Sosial Kelompok Wanita Tani (KWT) D’Shafa Meisyanti; Valiant, Velantin; Mariana Susilowardhani, Erna; Kurnia Hidayati, Ratih; Sulistianto, R. Hario; Fitri Ande, Diin
IKRA-ITH ABDIMAS Vol. 9 No. 2 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v9i2.4084

Abstract

ABSTRAK Kelompok Wanita Tani (KWT) D’Shafa yang menjadi mitra dalam kegiatan Pengabdian Kepada Masyarakat (PKM) memiliki salah satu tujuannya adalah untuk meningkatkan kesejahteraan anggota melalui kegiatan pertanian. Kelompok Wanita Tani (KWT) D’Shafa selain bertani juga menjual hasil panen sayuran dan tanaman kepada masyarakat serta berbagai jenis olahan dari hasil panen tersebut. Namun dalam mempromosikannya Kelompok Wanita Tani (KWT) D’Shafa mengalami permasalahan yaitu masih minimnya pemahaman dan keterampilan dari para anggota Kelompok Wanita Tani (KWT) D’Shafa yang didominasi oleh ibu-ibu rumah tangga dalam menggunakan media sosial dan memproduksi konten promosi. Dalam kegiatan Pengabdian Kepada Masyarakat (PKM) ini Tim PKM menggunakan teknik pengumpulan data berupa observasi, wawancara, studi pustaka, dan kuesioner yang digunakan untuk membantu dalam mengidentifikasi permasalahan dan menyusun bahan materi pelatihan. Hasil dari kegiatan ini adalah meningkatnya pemahaman, kemampuan dan keterampilan anggota pengurus Kelompok Wanita Tani (KWT) D’Shafa dalam mengelola media sosial dan memproduksi konten promosi sehingga konten yang dihasilkan dapat menarik dan efektif dalam menjangkau khalayak. ABSTRACT One of the objectives of the Women Farmers Group (KWT) D'Shafa, a partner in the Community Service (PKM) program, is to enhance the welfare of its members via agricultural endeavours. The Women Farmers Group (KWT) D'Shafa distributes its harvests of plants and vegetables to the locals in addition to farming, as well as a variety of processed goods. Nevertheless, the Women Farmers Group (KWT) D'Shafa encountered difficulties in promoting it, chiefly due to the members' lack of knowledge and expertise in using social media and creating promotional content. The group is primarily composed of housewives. In order to identify issues and create training materials, the PKM Team employed data gathering methods in this Community Service (PKM) activity, including observation, interviews, literature reviews, and questionnaires. As a result of this activity, the Women Farmers Group (KWT) D'Shafa members gained more knowledge, competence, and understanding of social media management and creating promotional content that would appeal to and effectively reach the target audience.
Building Entrepreneurial Intention: The Role of Education, Environment, and Self-Efficacy in Driving MSME Success Fahri Haikal; R Hario Sulistianto; Bella Suryani
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16057

Abstract

Entrepreneurship has become a crucial solution for addressing unemployment and economic inequality in Indonesia, where micro, small, and medium-sized enterprises (MSMEs) form the backbone of the national economy. Recent trends, however, reveal a decrease in entrepreneurial motivation among university students, raising worries regarding the viability of MSMEs. This study examines the influence of entrepreneurship education and familial environment on students' entrepreneurial aspirations, with self-efficacy serving as a mediating variable. This study's originality lies in emphasizing the mediating function of self-efficacy within the Indonesian environment, where students encounter both opportunities and obstacles in engaging in entrepreneurial endeavors. This study utilized a quantitative survey methodology with a cross-sectional design, encompassing 221 students from several institutions in Jakarta who had engaged in entrepreneurship-related courses. Data were gathered with a standardized questionnaire and analyzed via Structural Equation Modeling. The findings demonstrate that entrepreneurship education and the familial environment substantially affect students' entrepreneurial intentions, both directly and indirectly via self-efficacy. Entrepreneurship education significantly influences self-efficacy, which in turn amplifies entrepreneurial intention. The familial environment significantly contributes to the development of pupils' confidence and drive to participate in entrepreneurial endeavors. These findings imply that fostering entrepreneurial interest among students requires not only effective curriculum design but also active family support to strengthen self-efficacy. The study recommends that universities, families, and policymakers collaborate in creating a conducive ecosystem that encourages students to pursue entrepreneurship, thereby contributing to the growth and sustainability of MSMEs in Indonesia.
Pengaruh Literasi Keuangan dan Inklusi Keuangan terhadap Kinerja UMKM dengan Debt Financing sebagai variabel Mediasi Haikal, Fahri; Olivia, Putri Sarah; Diandra, Didip; Sulistianto, R Hario; Azhari, Muhammad Zakky; Mustofa, Yusufi Arif
Jurnal Penelitian Ekonomi Akuntansi Vol 9 No 2 (2025)
Publisher : Program Studi Akuntansi Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jensi.v9i2.13612

Abstract

This study aims to analyze the effect of financial literacy and financial inclusion on the performance of MSMEs, with debt financing serving as a mediating variable. Using a survey of 200 MSME owners across various business sectors, data were processed and analyzed through Structural Equation Modeling (SEM) to test both direct and mediating effects. The findings indicate that financial literacy and financial inclusion have a significant impact on MSME performance, both directly and indirectly, through debt financing. This highlights the importance of financial knowledge and access to credit as drivers of sustainable business growth. The novelty of this research lies in positioning debt financing as a mediating factor that bridges financial capacity with performance outcomes, which has received limited attention in prior MSME studies. The study implies that improving financial education and expanding financial inclusion programs can enhance MSME resilience, while promoting responsible debt financing as an effective mechanism to strengthen business sustainability and competitiveness in the digital economy era.This study is limited to MSMEs in a specific region and cross-sectional data; future studies are encouraged to expand regional coverage, incorporate additional variables, and apply longitudinal approaches.
The Influence of Work Motivation and Career Development on Employee Loyalty, Case Study of PT Delta Indonesia Pranenggar R. Hario Sulistianto; Fahri Haikal; Agung Priyono; Musdalifa Ramdhani Johardi
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1797

Abstract

This study dives into the qualities companies seek in their workforce, highlighting the need for employees who are not only skilled but also dedicated to their tasks. By examining PT Delta Indonesia Praneggar's employees, it focuses on how work motivation and career development influence employee loyalty. The research draws from a sample of 36 permanent employees who have worked for at least two years. Data was collected using questionnaires—distributed either online or offline—and secondary sources like company records and documentation. The findings reveal an interesting pattern. Work motivation alone does not have a notable impact on employee loyalty. In contrast, career development significantly strengthens employee commitment. When examined together, work motivation and career development both contribute to fostering loyalty among employees. This indicates that while motivation is important, structured career growth plays a more substantial role in retaining a committed workforce.
THE INFLUENCE OF PRICE, LOCATION, AND PRODUCT QUALITY ON PURCHASE DECISIONS (A STUDY ON HIDUP BARU FARM) Fadhli Muharram; Fahri Haikal; R. Hario Sulistianto
Journal of Management and Leadership Vol. 9 No. 1 (2026): Vol. 9, No. 1, May 2026
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v9i1.1220

Abstract

This study aims to determine: (1) the effect of price, (2) the effect of location, (3) the effect of product quality, and (4) the effect of price, location, and product quality on purchasing decisions at Hidup Baru Farm. The research method used was a quantitative method with a descriptive approach. The population in this study consisted of consumers of Hidup Baru Farm, with a sample of 75 respondents obtained using purposive sampling techniques. Data collection was carried out through questionnaires distributed using a Likert scale. The analytical method used was multiple linear regression with the assistance of SPSS version 32 software. The results showed that partially, price had no significant effect on purchasing decisions with a significance value of 0.161 > 0.05. Location also had no significant effect on purchasing decisions with a significance value of 0.689 > 0.05. Meanwhile, product quality had a positive and significant effect on purchasing decisions with a significance value of 0.017 < 0.05. Simultaneously, the results showed that price, location, and product quality had a positive and significant effect on purchasing decisions at Hidup Baru Farm.
Co-Authors AGUNG PRIYONO Ahmad Azmy Azhari, Muhammad Zakky Bella Suryani Diandra, Didip Erwin Syahputra, Erwin Fadhli Muharram Fahri Haikal Fitri Ande, Diin Fitri, Diin Mariana Susilowardhani, Erna Meisyanti Musdalifa Ramdhani Johardi Mustofa, Yusufi Arif Olivia, Putri Sarah Paidi Paidi Ratih Kurnia Hidayati Saputra, Adrian Valiant, Velantin Zahra, Putri Alifia