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All Journal HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Aksara: Jurnal Ilmu Pendidikan Nonformal Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Jurnal Ilmiah Cano Ekonomos Journal of Innovative and Creativity International Journal of Economic and Tourism Research
Andi Afrizal
Universitas Pasir Pengaraian
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Produk Kecap Sedaap di Pasir Pengaraian Melani Bella Saputri; Heffi Christya Rahayu; Andi Afrizal
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3502

Abstract

This study aims to analyze the influence of Product Quality and Brand Image on Purchasing Decisions of Sedaap Soy Sauce Products in Pasir Pengaraian. The research method used is a quantitative approach with multiple linear regression analysis techniques assisted by the SPSS program. The population in this study are consumers who buy and consume Sedaap Soy Sauce products in the Pasir Pengaraian area, both those who have become regular customers and those who are trying the product for the first time. The research sample was taken using stratified random sampling technique with the Slovin formula, so that 100 respondents were obtained. Data were collected through questionnaires distributed to consumers of Ke$cap Se$daap who were respondents to the study. The results showed that the T-count value for product quality reached 2,903 and for brand image was 3,931, both of which were greater than the T-table of 1,984, which indicated a positive and significant influence on purchasing decisions. Simultaneously, the F test showed an F-count value of 144,788, greater than the F-table of 2.70, which indicated that product quality and brand image had a positive and significant influence together on purchasing decisions. The average Respondent Achievement Rate (TCR) for purchasing decisions was 77.81%, which indicated a good category. Thus, this study concluded that both product quality and brand image significantly increased purchasing decisions for Ke$cap Sedaap products in Pasir Pengaraian.
Business Feasibility Study of Nindi Tempe Factory Based on Production and Financial Aspects Aisyah Fahrenzo; Andi Afrizal; Hendry Kurniawan
International Journal of Economic and Tourism Research Vol. 1 No. 2 (2025): June 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i2.a16

Abstract

The purpose of this study is to analyze the progress of the tempeh factory which is analyzed in terms of technical aspects of production and financial aspects. Analysis of technical and production aspects is a critical stage in assessing a company's readiness to run a business. In line with the technical aspects, financial analysis plays a fundamental role in determining the feasibility of a business so that business actors can make strategic decisions based on accurate calculations, to minimize the risk of loss and maximize potential profits. This study uses a qualitative method through a descriptive approach. carried out in order to see the prospects and feasibility of the Nindi tempeh factory business in Pasar Baru Village, Ujung Batu District. This study was conducted at the Nindi tempeh factory business in Pasar Baru Village, precisely in Ujung Batu District. With a business feasibility study analysis based on technical and production aspects and financial aspects.
Co-Authors Aisyah Fahrenzo Dewi Supri Anggraini Eka Lestari Hendra Hendry Kurniawan, Hendry Listia Nanda Sari Makmur Makmur Melani Bella Saputri Nurhayati Nurhayati Sarmini Susanti T. Putri Nabila