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All Journal JMB : Jurnal Manajemen dan Bisnis IECON: International Economics and Business Conference
Resy Perwithasari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS STRATEGI PEMASARAN DENGAN MENGGUNAKAN METODE SWOT PADA UNIVERSITAS MUHAMMADIYAH TANGERANG Sena Atmaja; Resy Perwithasari
JMB : Jurnal Manajemen dan Bisnis Vol 8, No 1 (2019): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v8i1.1890

Abstract

The purpose of this study is to determine the right marketing strategy sothat the number of UMT new students is increasingly based on whatare the strengths, weaknesses, opportunities and threats that arepursued by UMT. How to Understand UMT has great strength, thestrength is questioning because UMT is a Muhammadiyah charitybusiness. UMT also passed a huge opportunity which was high in thepublic interest to continue their education up to college. The mostdominant weakness of UMT is the weak competence of lecturers, whilethe major challenges related to UMT are the national economicconditions that do not support economic improvement and the rapiddevelopment of information technology. The position of the UMTquadrant coordinate in the growth position means that UMT is a strongand potential organization. The recommendations given are progressive,meaning that the organization is in top condition and stable. Related toreally being expanded to continue the development of expansion,growth and improvement, the most appropriate marketing strategy is tosupport the development of strategies, including by improving the qualityof service, both for students, prospective students, by promoting values,Islam and nobility.
PENGARUH BIAYA, FASILITAS, PELAYANAN DAN MEREK TERHADAP PENERIMAAN MAHASISWA BARU PADA UNIVERSITAS MUHAMMADIYAH TANGERANG TAHUN AKADEMIK 2012-2013 Resy Perwithasari
JMB : Jurnal Manajemen dan Bisnis Vol 5, No 1 (2016): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v5i1.1994

Abstract

The purpose of this study is to examine and analyze the influence of costs, facilities, services and brands on the acceptance of new students. The sample in this study were 98-20 students of the 2012-2013 UMT academic year. The analytical tool used is the validity test, reliability test, simple regression and multiple regression. Partial calculation results can be explained that there is a positive and significant influence between costs, facilities, services and brands towards new student admissions, this is indicated by each tcount of each variable X always greater than t table. The results of simultaneous regression testing using the Dolittle Method show that the value of Fcount is greater than the value of Ftable at the standard deviation (α) of 0.05 or 5%. So this shows there is a positive and significant influence between costs, facilities, services and brands together towards the acceptance of new students at Muhammadiyah University Tangerang academic year 2012-2013. In this study also proves that the simultaneous influence of costs, facilities, services and brands on the acceptance of new students at UMT in the 2012-2013 academic year is strong. The better the price is interpreted, the more complete the facilities, the better the service and the better the brand, the more student acceptance at UMT will be.
Breaking the Vicious Cycle: Smoking, Low Education, and Poverty in Tangerang Regency Sena Atmaja; Helmas Septiyo Hadi; Abu Naim; Resy Perwithasari
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/nt0caw66

Abstract

This study investigates the interconnection between smoking behavior, educational attainment, and poverty in Tangerang Regency, Indonesia. Utilizing secondary data from the Central Statistics Agency (BPS) and the Ministry of Health (2023), the analysis reveals that smoking prevalence is highest among individuals with lower educational levels, particularly within economically productive age groups. Despite living close to the poverty line, many households allocate more of their income to tobacco than to essential food items, highlighting a pattern of non-productive spending. The findings indicate a vicious cycle where limited education leads to harmful health behaviors, which in turn reinforce economic hardship. To address this, the study proposes integrated public policies aimed at improving educational access and implementing stricter tobacco control measures. These efforts are crucial to breaking the poverty trap and promoting long-term social welfare.
Co-Authors Abu Naim Helmas Septiyo Hadi Sena Atmaja