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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) IECON: International Economics and Business Conference PESHUM
Helmas Septiyo Hadi
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Online Gambling as an Economic Escape: A Qualitative Study of the Community in Serang City Helmas Septiyo Hadi; Dadang; Sena Atmaja; Dindin Aminudin; Ingkak Chintya Wangsih
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/5wn46v35

Abstract

The phenomenon of online gambling has seen significant growth in Indonesia, including in Serang City, particularly amid economic pressures. This study aims to explore in depth how the people of Serang City use online gambling as an economic escape. A qualitative approach was employed with a case study method, involving in depth interviews with 15 participants who actively engage in online gambling. The results indicate that online gambling is seen as an economic alternative due to financial pressures, limited job opportunities, and easy access to technology. The study also reveals the presence of addiction cycles and social vulnerability resulting from this practice. These findings are interpreted through the lens of Strain Theory (Merton) and Rational Choice Theory, which explain individual actions in response to economic constraints. The implications of this research suggest the need for strengthened digital literacy, law enforcement, and community-based interventions.
Breaking the Vicious Cycle: Smoking, Low Education, and Poverty in Tangerang Regency Sena Atmaja; Helmas Septiyo Hadi; Abu Naim; Resy Perwithasari
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/nt0caw66

Abstract

This study investigates the interconnection between smoking behavior, educational attainment, and poverty in Tangerang Regency, Indonesia. Utilizing secondary data from the Central Statistics Agency (BPS) and the Ministry of Health (2023), the analysis reveals that smoking prevalence is highest among individuals with lower educational levels, particularly within economically productive age groups. Despite living close to the poverty line, many households allocate more of their income to tobacco than to essential food items, highlighting a pattern of non-productive spending. The findings indicate a vicious cycle where limited education leads to harmful health behaviors, which in turn reinforce economic hardship. To address this, the study proposes integrated public policies aimed at improving educational access and implementing stricter tobacco control measures. These efforts are crucial to breaking the poverty trap and promoting long-term social welfare.
MEASUREMENT OF CUSTOMER SATISFACTION INDEX ON SERVICE SATISFACTION AT SAMUDRA SUPERMARKET, MADIUN CITY Fachmi Al Faroqi; Sena Atmaja; Abu Naim; Dadang; Helmas Septiyo Hadi; Siti Maesaroh
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.947

Abstract

The retail industry, in this case supermarkets, is one of the places for transactions of the needs and desires of the community facing competition challenges from both online marketplaces and similar offline retail. One of the things that supermarket management pays attention to is customer satisfaction, which is the main goal of the company to increase sales growth. The purpose of this research is to determine the calculation of the customer satisfaction index regarding service satisfaction at Swalayan Samudra in Madiun City. The research method uses quantitative. The data collection method uses a questionnaire instrument. The data analysis technique used the Customer Satisfaction Index (CSI). The research results were concluded based on the satisfaction level criteria table according to the CSI score, which showed a figure of 78%, indicating that customers were satisfied with the quality of the services received.
Pengaruh Pemasaran Berbasis E-Commerce terhadap Pengembangan UMKM Lokal melalui Efektivitas Pemasaran sebagai Variabel Intervening Dadang Dadang; Helmas Septiyo Hadi; Abu Naim; Rosidawaty Rosidawaty
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 5: Agustus 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i5.17712

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran berbasis perdagangan elektronik (e-commerce) terhadap pengembangan usaha mikro, kecil, dan menengah (UMKM) lokal, serta menguji peran efektivitas pemasaran sebagai variabel intervening (mediasi) dalam hubungan tersebut. Latar belakang penelitian ini didasarkan pada fenomena pesatnya pertumbuhan perdagangan daring di Indonesia yang belum diimbangi dengan kemampuan UMKM lokal dalam memanfaatkannya secara optimal. Penelitian menggunakan desain kuantitatif dengan metode survei terhadap 115 pelaku UMKM lokal yang telah aktif menggunakan setidaknya satu platform e-commerce selama minimal enam bulan. Teknik sampling menggunakan purposive sampling. Pengujian mediasi menggunakan analisis jalur (path analysis) dengan uji Sobel. Hasil penelitian menunjukkan bahwa pemasaran e-commerce berpengaruh positif dan signifikan terhadap efektivitas pemasaran (β = 0,412; p < 0,05) dan terhadap pengembangan UMKM lokal secara langsung (β = 0,287; p < 0,05). Lebih lanjut, efektivitas pemasaran terbukti memediasi secara parsial hubungan antara pemasaran e-commerce dan pengembangan UMKM lokal (β tidak langsung = 0,222; p < 0,05). Nilai R² total sebesar 0,673 menunjukkan kehandalan model dalam menjelaskan variasi pengembangan UMKM. Temuan penelitian ini menegaskan bahwa pemanfaatan e-commerce yang diiringi dengan peningkatan efektivitas pemasaran akan memberikan dampak pengembangan UMKM yang lebih optimal. Kata Kunci: e-commerce, pengembangan UMKM, efektivitas pemasaran, mediasi, UMKM lokal, perdagangan digital
Co-Authors Abu Naim Dadang Dadang Dadang Dindin Aminudin FACHMI AL FAROQI Ingkak Chintya Wangsih Resy Perwithasari Rosidawaty Rosidawaty Sena Atmaja Siti Maesaroh