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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Formosa Journal of Multidisciplinary Research (FJMR) IECON: International Economics and Business Conference PESHUM
Abu Naim
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PRODUCT INNOVATION AND DIGITAL MARKETING STRATEGIES IN ICED TEA BUSINESSES TO ATTRACT MILLENNIAL CONSUMERS Adam Julpahmi; Muhammad Galang Arraji; Kyla Putri Ardelia; Tia Nabila; Muhammad Riyadhul Alifia; Kansha Dwi Nuraini; Alfito Anhar; Abu Naim
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.906

Abstract

The purpose of this research is to study the digital marketing strategies and product innovations of iced tea companies to attract millennial generation customers. Iced tea businesses must implement effective digital marketing strategies and make product innovations to compete and meet the needs of a dynamic millennial market due to the rapid development of digital technology. This study used a quantitative approach, and preliminary data were collected through a millennial consumer survey. The results show that innovative and on-trend iced tea product innovations, as well as the use of social media, marketplaces, and online delivery platforms, have a significant influence on product appeal to millennial customers. These strategies not only make the market wider but also help customers make better choices about iced tea products.
ANALYSIS OF MARKETING STRATEGIES AND BUSINESS OPPORTUNITIES FOR TRADITIONAL ES KUWUT AMONG THE MILLENNIAL GENERATION Alyssa Indriani; Dini Nur Hidayah; Aditiya Nugroho; Biyan Imtiyaz Syafi Abdillah; Herdaffa Parama Putra; Hilmy Faiz Abdillah; Abu Naim
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.914

Abstract

This study aims to analyze the marketing strategies and business opportunities of the traditional beverage Es Kuwut among the millennial generation. Es Kuwut, as a typical Balinese drink, offers a refreshing taste and great potential to be developed into a trendy beverage business favored by the market. The research method used is descriptive qualitative by collecting data through observations, interviews, and literature reviews related to traditional beverage businesses. The results show that millennials’ interest in traditional drinks is increasing in line with the trend of consuming natural and healthy products. Effective marketing strategies for Es Kuwut businesses include utilizing social media platforms such as Instagram and TikTok, creating attractive packaging designs, and developing innovative flavors tailored to young consumers' preferences. In addition, selecting strategic sales locations, such as areas near campuses or shopping centers, can further enhance the product's appeal. By applying these strategies, Es Kuwut can compete in the modern beverage market while preserving Indonesia’s traditional drinks. This research is expected to serve as a reference for traditional beverage entrepreneurs in developing their businesses in the digital era.
THE INFLUENCE OF GOOD CORPORATE GOVERNANCE AND SUSTAINABILITY AUDITS ON THE IMPLEMENTATION OF SDGS IN PUBLIC COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE Rina Ambarwati; Abu Naim; Andika Mugi Gumilang; Ervina Yennie Permananingrum; Ahmad Pauji; Ilwin Hadi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.1025

Abstract

The implementation of Sustainable Development Goals (SDGs) in public companies in Indonesia is becoming increasingly demanded as attention to sustainability issues grows. However, not all companies are able to optimally integrate the SDGs. This issue raises questions about the factors influencing the level of SDG implementation, particularly the role of Good Corporate Governance (GCG) and sustainability audits. This research aims to analyze the influence of GCG and sustainability audits on the implementation of SDGs in public companies listed on the Indonesia Stock Exchange. The research method uses a quantitative approach with purposive sampling technique and a total of 100 respondents from management and staff related to company sustainability. Data were analyzed using SPSS thru validity testing, reliability testing, classical assumptions testing, multiple linear regression, and hypothesis testing (t-test and F-test). The research results indicate that GCG and sustainability audits simultaneously have a positive and significant effect on the implementation of SDGs, with a contribution of 61.2%. Partially, both variables also have a significant effect. This finding confirms that strengthening good corporate governance and conducting credible sustainability audits are important strategies for improving the successful implementation of SDGs in public companies in Indonesia.
Breaking the Vicious Cycle: Smoking, Low Education, and Poverty in Tangerang Regency Sena Atmaja; Helmas Septiyo Hadi; Abu Naim; Resy Perwithasari
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/nt0caw66

Abstract

This study investigates the interconnection between smoking behavior, educational attainment, and poverty in Tangerang Regency, Indonesia. Utilizing secondary data from the Central Statistics Agency (BPS) and the Ministry of Health (2023), the analysis reveals that smoking prevalence is highest among individuals with lower educational levels, particularly within economically productive age groups. Despite living close to the poverty line, many households allocate more of their income to tobacco than to essential food items, highlighting a pattern of non-productive spending. The findings indicate a vicious cycle where limited education leads to harmful health behaviors, which in turn reinforce economic hardship. To address this, the study proposes integrated public policies aimed at improving educational access and implementing stricter tobacco control measures. These efforts are crucial to breaking the poverty trap and promoting long-term social welfare.
MEASUREMENT OF CUSTOMER SATISFACTION INDEX ON SERVICE SATISFACTION AT SAMUDRA SUPERMARKET, MADIUN CITY Fachmi Al Faroqi; Sena Atmaja; Abu Naim; Dadang; Helmas Septiyo Hadi; Siti Maesaroh
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.947

Abstract

The retail industry, in this case supermarkets, is one of the places for transactions of the needs and desires of the community facing competition challenges from both online marketplaces and similar offline retail. One of the things that supermarket management pays attention to is customer satisfaction, which is the main goal of the company to increase sales growth. The purpose of this research is to determine the calculation of the customer satisfaction index regarding service satisfaction at Swalayan Samudra in Madiun City. The research method uses quantitative. The data collection method uses a questionnaire instrument. The data analysis technique used the Customer Satisfaction Index (CSI). The research results were concluded based on the satisfaction level criteria table according to the CSI score, which showed a figure of 78%, indicating that customers were satisfied with the quality of the services received.
THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON CONSUMER LOYALTY IN SUPPORTING THE ACHIEVEMENT OF SDGS IN THE RETAIL INDUSTRY Dindin Aminudin; Abu Naim; Fachmi Al Faroqi; Ikraman; Nor Fatah Ulinnuha; Danu Noval Ramadhoni
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.1035

Abstract

Awareness of environmental issues is driving the retail industry to adopt green marketing strategies as an effort to support the Sustainable Development Goals (SDGs). However, there are still issues regarding low consumer loyalty amidst intense competition and sustainability demands. This research aims to analyze the influence of green marketing and brand image on consumer loyalty in the context of achieving SDGs, specifically in the retail industry of Tangerang Regency.This research uses a quantitative approach with 200 respondents selected thru purposive sampling. Data was collected thru Likert-scale questionnaires and analyzed using multiple linear regression via SPSS. The analysis results show that green marketing has a significant positive effect on consumer loyalty with a coefficient of 0.412 and a significance value of 0.000 (p < 0.05), contributing 41.2% of the influence. Brand image also has a significant positive effect with a coefficient of 0.368 and a significance value of 0.000 (p < 0.05), contributing 36.8%. Simultaneously, both variables explain 62.5% of the variation in consumer loyalty (R² = 0.625). This finding indicates that consistent implementation of green marketing and building a brand image aligned with sustainability values can significantly increase consumer loyalty and support the achievement of SDGs in the retail sector.
THE ROLE OF HUMAN RESOURCE QUALITY AND PRODUCTION TECHNOLOGY ON THE OPERATIONAL COMPETITIVENESS OF MSMES IN TANGERANG REGENCY WITH MARKET ADAPTABILITY AS A MEDIATING VARIABLE Nirfison; Abu Naim; Rahman Soesilo; Purwani Husodo; Ervina Yennie Permananingrum; Danu Noval Ramadhoni
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1203

Abstract

MSMEs in Tangerang’s Regency has a crucial role in boosting local economic growth, but it also has challenges in boosting operational competitiveness in a dynamic marketplace. This study aims to analyse the impact of Human Resource Management (HRM) quality and production technology on MSMEs operational day, using market flexibility as a mediating variable. This study employs a quantitative approach using the Structural Equation Modelling (SEM) method based on SmartPLS. File is gathered through questionnaires given to 200 MSMEs participants in the Tangerang province. The results of the data analysis indicate that SDM quality has a positive and significant impact on market adaptability (t-statistik = 6,134; p < 0,001) and operational daya saing (t-statistik = 5,221; p < 0,001). Additionally, production technology has a significant impact on market adaptability (t-statistik = 4,987; p < 0,001) and operational competitiveness (t-statistik = 4,653; p < 0,001). The market's ability to adapt significantly demonstrates the relationship between the two bebas variables and the day-to-day operations of MSMEs (t-statistik = 3,874; p < 0,001).This study highlights the importance of Human Resource development and adaptable production technology for the market in boosting MSMEs competitiveness in Tangerang province.
Analysis of the Effect of Ergonomics on Increasing Work Productivity in Welding Operators at PT. TRSS uses Rapid Body Entire Assessment (REBA) Method Isma Wahyu Yunian; Sartono; Abu Naim; Nirfison; Adelia Dwi Valentin; Purwani Husodo
Formosa Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i5.9521

Abstract

The welding process on the AM65511000 type radiator product at PT TRSS in the Curug area is a heavy job that is still done manually. Improper posture and repeated acceptance of static loads for a long period can result in operator fatigue, thereby reducing productivity. The analysis was carried out using Pareto diagrams and fishbone diagrams. Ergonomics analysis with the REBA method is one method to evaluate the overall posture and work attitude of workers. In this study, an analysis of the REBA method was carried out on workers in the welding process section on the AM65511000 type radiator product to determine the risks faced by workers and the improvements that could be proposed. The research was conducted referring to the REBA worksheet by Hignett and McAtamney. From the studies that have been carried out, it was found that workers have a moderate risk with a value of 5 which means that an immediate investigation and implementation is needed in the form of changes in work posture or work environment. The highest risk value was obtained in assessing the bent body posture when moving the radiator. Suggestions that can be made include lowering the level of the holder, optimizing the position of the torso and weight point, and making a table that can be adjusted in height and tilted angle.
Pengaruh Pemasaran Berbasis E-Commerce terhadap Pengembangan UMKM Lokal melalui Efektivitas Pemasaran sebagai Variabel Intervening Dadang Dadang; Helmas Septiyo Hadi; Abu Naim; Rosidawaty Rosidawaty
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 5: Agustus 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i5.17712

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran berbasis perdagangan elektronik (e-commerce) terhadap pengembangan usaha mikro, kecil, dan menengah (UMKM) lokal, serta menguji peran efektivitas pemasaran sebagai variabel intervening (mediasi) dalam hubungan tersebut. Latar belakang penelitian ini didasarkan pada fenomena pesatnya pertumbuhan perdagangan daring di Indonesia yang belum diimbangi dengan kemampuan UMKM lokal dalam memanfaatkannya secara optimal. Penelitian menggunakan desain kuantitatif dengan metode survei terhadap 115 pelaku UMKM lokal yang telah aktif menggunakan setidaknya satu platform e-commerce selama minimal enam bulan. Teknik sampling menggunakan purposive sampling. Pengujian mediasi menggunakan analisis jalur (path analysis) dengan uji Sobel. Hasil penelitian menunjukkan bahwa pemasaran e-commerce berpengaruh positif dan signifikan terhadap efektivitas pemasaran (β = 0,412; p < 0,05) dan terhadap pengembangan UMKM lokal secara langsung (β = 0,287; p < 0,05). Lebih lanjut, efektivitas pemasaran terbukti memediasi secara parsial hubungan antara pemasaran e-commerce dan pengembangan UMKM lokal (β tidak langsung = 0,222; p < 0,05). Nilai R² total sebesar 0,673 menunjukkan kehandalan model dalam menjelaskan variasi pengembangan UMKM. Temuan penelitian ini menegaskan bahwa pemanfaatan e-commerce yang diiringi dengan peningkatan efektivitas pemasaran akan memberikan dampak pengembangan UMKM yang lebih optimal. Kata Kunci: e-commerce, pengembangan UMKM, efektivitas pemasaran, mediasi, UMKM lokal, perdagangan digital
Co-Authors Adam Julpahmi Adelia Dwi Valentin Aditiya Nugroho Ahmad Pauji Alfito Anhar Alyssa Indriani Andika Mugi Gumilang Biyan Imtiyaz Syafi Abdillah Dadang Dadang Dadang Danu Noval Ramadhoni Dindin Aminudin Dini Nur Hidayah Ervina Yennie Permananingrum FACHMI AL FAROQI Helmas Septiyo Hadi Herdaffa Parama Putra Hilmy Faiz Abdillah Ikraman Ilwin Hadi Isma Wahyu Yunian Kansha Dwi Nuraini Kyla Putri Ardelia Muhammad Galang Arraji Muhammad Riyadhul Alifia Nirfison Nor Fatah Ulinnuha Purwani Husodo Resy Perwithasari Rina Ambarwati Rosidawaty Rosidawaty Sartono Sena Atmaja Soesilo, Rahman Tia Nabila