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All Journal JMB : Jurnal Manajemen dan Bisnis Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) IECON: International Economics and Business Conference
Sena Atmaja
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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ANALISIS STRATEGI PEMASARAN DENGAN MENGGUNAKAN METODE SWOT PADA UNIVERSITAS MUHAMMADIYAH TANGERANG Sena Atmaja; Resy Perwithasari
JMB : Jurnal Manajemen dan Bisnis Vol 8, No 1 (2019): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v8i1.1890

Abstract

The purpose of this study is to determine the right marketing strategy sothat the number of UMT new students is increasingly based on whatare the strengths, weaknesses, opportunities and threats that arepursued by UMT. How to Understand UMT has great strength, thestrength is questioning because UMT is a Muhammadiyah charitybusiness. UMT also passed a huge opportunity which was high in thepublic interest to continue their education up to college. The mostdominant weakness of UMT is the weak competence of lecturers, whilethe major challenges related to UMT are the national economicconditions that do not support economic improvement and the rapiddevelopment of information technology. The position of the UMTquadrant coordinate in the growth position means that UMT is a strongand potential organization. The recommendations given are progressive,meaning that the organization is in top condition and stable. Related toreally being expanded to continue the development of expansion,growth and improvement, the most appropriate marketing strategy is tosupport the development of strategies, including by improving the qualityof service, both for students, prospective students, by promoting values,Islam and nobility.
Online Gambling as an Economic Escape: A Qualitative Study of the Community in Serang City Helmas Septiyo Hadi; Dadang; Sena Atmaja; Dindin Aminudin; Ingkak Chintya Wangsih
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

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Abstract

The phenomenon of online gambling has seen significant growth in Indonesia, including in Serang City, particularly amid economic pressures. This study aims to explore in depth how the people of Serang City use online gambling as an economic escape. A qualitative approach was employed with a case study method, involving in depth interviews with 15 participants who actively engage in online gambling. The results indicate that online gambling is seen as an economic alternative due to financial pressures, limited job opportunities, and easy access to technology. The study also reveals the presence of addiction cycles and social vulnerability resulting from this practice. These findings are interpreted through the lens of Strain Theory (Merton) and Rational Choice Theory, which explain individual actions in response to economic constraints. The implications of this research suggest the need for strengthened digital literacy, law enforcement, and community-based interventions.
Breaking the Vicious Cycle: Smoking, Low Education, and Poverty in Tangerang Regency Sena Atmaja; Helmas Septiyo Hadi; Abu Naim; Resy Perwithasari
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

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Abstract

This study investigates the interconnection between smoking behavior, educational attainment, and poverty in Tangerang Regency, Indonesia. Utilizing secondary data from the Central Statistics Agency (BPS) and the Ministry of Health (2023), the analysis reveals that smoking prevalence is highest among individuals with lower educational levels, particularly within economically productive age groups. Despite living close to the poverty line, many households allocate more of their income to tobacco than to essential food items, highlighting a pattern of non-productive spending. The findings indicate a vicious cycle where limited education leads to harmful health behaviors, which in turn reinforce economic hardship. To address this, the study proposes integrated public policies aimed at improving educational access and implementing stricter tobacco control measures. These efforts are crucial to breaking the poverty trap and promoting long-term social welfare.
MEASUREMENT OF CUSTOMER SATISFACTION INDEX ON SERVICE SATISFACTION AT SAMUDRA SUPERMARKET, MADIUN CITY Fachmi Al Faroqi; Sena Atmaja; Abu Naim; Dadang; Helmas Septiyo Hadi; Siti Maesaroh
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.947

Abstract

The retail industry, in this case supermarkets, is one of the places for transactions of the needs and desires of the community facing competition challenges from both online marketplaces and similar offline retail. One of the things that supermarket management pays attention to is customer satisfaction, which is the main goal of the company to increase sales growth. The purpose of this research is to determine the calculation of the customer satisfaction index regarding service satisfaction at Swalayan Samudra in Madiun City. The research method uses quantitative. The data collection method uses a questionnaire instrument. The data analysis technique used the Customer Satisfaction Index (CSI). The research results were concluded based on the satisfaction level criteria table according to the CSI score, which showed a figure of 78%, indicating that customers were satisfied with the quality of the services received.
PUBLIC PERCEPTION OF THE POSITIVE AND NEGATIVE IMPACTS OF ONLINE LOANS IN THE DIGITAL ERA IN SERANG CITY Helmas Septiyo Hadi; Abu Naim; Sena Atmaja; Mardi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4159

Abstract

The rapid expansion of digital technology in Indonesia has transformed financial services, notably through online lending (pinjaman online/pinjol) that provides fast and practical access to funds. This study investigates community perceptions of the positive and negative impacts of online loans in Serang City, a semi-urban area with increasing internet penetration but relatively low digital financial literacy. Using a mixed-methods design, the research combines quantitative surveys of 348 respondents with qualitative interviews of the Serang City Communication and Information Office (Diskominfo) and the Banten Regional Police. Descriptive analysis shows that residents recognise significant benefits of legal online loans, such as quick disbursement, flexible use, and support for micro-business capital (mean score 38.11 on a 1–5 Likert scale). However, perceptions of negative impacts are substantially higher (mean score 44.80), highlighting concerns over predatory interest rates, aggressive collection practices, lack of transparency, and misuse of personal data. Behavioural data (mean score 44.13) reveal generally cautious attitudes, with respondents checking platform legality and reading terms before borrowing. Qualitative findings confirm that low digital literacy and economic vulnerability heighten community risk, while illegal pinjol are viewed as cybercrime requiring cross-sector enforcement and stronger national regulation. The study recommends integrated digital literacy programs, stricter oversight of lending platforms, and enhanced cooperation between government agencies, law enforcement, and community institutions to protect consumers and promote responsible fintech use.
Co-Authors Abu Naim Dadang Dindin Aminudin FACHMI AL FAROQI Helmas Septiyo Hadi Ingkak Chintya Wangsih Mardi Resy Perwithasari Siti Maesaroh