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Gamification Model as a Business Strategy for MSMEs in Indonesia Arief Dwi Saputra; Alfina Rahmatia
Journal of Accounting and Strategic Finance Vol 4 No 1 (2021): JASF (Journal of Accounting and Strategic Finance)
Publisher : UNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v4i1.162

Gamification is a game design in a non-game context that can be applied to the Micro, Small, and Medium Enterprises (MSMEs) business. This study aims to see how the role of gamification can be a model in MSMEs business activities and performance. The sample is 13 of 34 MSMEs business managed by students at the Provincial level in Indonesia who are student representatives at the Branch Leaders, Branch Managers, and Regional Leaders in a hierarchical structure. First, the root of the problem is viewed from secondary data through theoretical studies (literature reviews, reports, and reputable media data) and observations of empirical aspects (observation and interviews). In the next stage, the data is processed using the Nvivo 12 application with coding similarity analysis. Then the results of the study are used as a reference and conclusions through the data obtained. Based on the analysis results, the study agenda was prepared to answer the challenge of demographic bonuses and the middle-income trap on the contribution of MSMEs in facing changes in the economic order in the new normal era. The implication is to become a business model for MSMEs in overcoming human capital problems by encouraging creative and innovative attitudes and traits. Furthermore, the application of gamification as a business strategy shows an interconnected and supportive soul as a solution with an impact on behavior change, motivation, and psychological effects of entrepreneurship. Thus, users, such as managers, employees, dan customers, to be involved in the selling process through gamification.

DELIVERING GAMIFICATION TO OVERCOME FINANCIAL PROBLEMS DURING A PANDEMIC Alfina Rahmatia; Arief Dwi Saputra; Sri Handari Wahyuningsi
Berkala Akuntansi dan Keuangan Indonesia Vol. 6 No. 1SP (2021): Berkala Akuntansi dan Keuangan Indonesia Edisi Spesial (2021)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/baki.v6i1SP.26638

Gamification is a game design in a non-game context that can be applied to the UMKM business. This study investigates how gamification strategies can play a role in entrepreneurial behavior on attitudes, subjective norms and behavior control, and entrepreneurship education through self-efficacy, experience, and program involvement. The method in this study used a qualitative research strategy with a sample of 442 respondents. First, the root of the problem is reviewed from the literature review and strengthened by collecting data from the in-depth interview process. Furthermore, the data is processed using the Nvivo 12 application with word similarity analysis then the results of the study are used as a reference and conclusion through the data obtained. Finally, based on these results, research contributions are used to answer problems in the Organization's role to solve the relationship between gamification strategies for employee performance in improving entrepreneurial behavior and strengthening entrepreneurial education activities. The findings in this study indicate that the application of gamification with a total percentage of 100% can be used as a strategy for UMKM business recovery in the new normal era as a whole on each element that supports each other to have an impact on motivation, behavior change and psychological effects.

The Awareness of Sharia Financial Literacy in The Quarter-Life Phase Alfina Rahmatia; Arief Dwi Saputra
Transformatif Vol 5, No 1 (2021): ISSUED IN APRIL 2021
Publisher : POSTGRADUATE OF PALANGKA RAYA STATE ISLAMIC INSTITUTION

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23971/tf.v5i1.2711

Nowadays, there are enormous challenges toward this era, especially the young generation between 20 and first 30 years old who will face a quarter-life crisis phase in which one of the causes is literate or not literate to finance. The grand objective of this research is to analyze gender, income per month, and marital status toward the awareness level to sharia financial literacy in the quarter-life crisis phase for IAIN Palangka Raya Alumni on 2010-2015. Primary data applied in this study are compiled from questionnaires and interviews with mixed methods. This research uses multiple regression with SPSS application, while the interview data uses descriptive analysis. The result reveals that gender and income per month have no significant influence on the awareness level of sharia financial literacy, but marital status has a significant influence on the awareness level of sharia financial literacy for IAIN Palangka Raya Alumni on 2010-2015.

Praktik Bisnis Online: Studi Tentang Perspektif Etika Bisnis Islami di Indonesia Arief Dwi Saputra; Alfina Rahmatia; Sri Handari Wahyuningsih; Andi Azhar
Jurnal Penelitian Volume 19 Nomor 1 2022
Publisher : IAIN Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jupe.v19i1.4614

Islamic business ethics is the implementation of the basic principles of Islamic-based business, which the Al-Qur'an and As-Sunnah guide. This study will explain online business practices in Indonesia by observing an Islamic perspective. This study uses a qualitative strategy by investigating Islamic business ethics in online business practices in Indonesia through information and document data collection in the form of reputable online media news. Data were analyzed and managed using Nvivo plus 12; then, conclusions were drawn. The aim of this study is achieved by finding that there are still many ethical violations in online business practices from a religious perspective. The findings also reveal that Islamic values are rarely used in business implementation because some violations occur not based on the intention of worship and are not based on Islamic principles such as At-Tauhid, Al-Amanah, As-Sidq, Al-Adalah, At-Ta'awun, Al-Maslahah, At-Taradi, and Al-Akhlaq Al-Karimah. This also proves that online business practices are still oriented to worldly aspects. The implication of the results of this study explains that doing business activities from an Islamic perspective contains principles that comprehensively govern ethics. So that the purpose of doing business is not solely for the interests of worldly welfare but the welfare of the ukhrawi in the pleasure of Allah SWT, and the benchmarks are al-Qur'an and al-Hadith

Islamic Financial Literacy: Evidence From Indonesian Urban Middle-Class Women Alfina Rahmatia; Andy Putra Wijaya; Arief Dwi Saputra; Muhammad Imam Ma’ruf
Journal of Islamic Economic Laws Vol 5, No 2: July 2022
Publisher : Muhammadiyah University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jisel.v5i2.18467

Issues related to Islamic financial literacy are always interesting to study, mainly because financial literacy has a close relationship with inclusive finance, including women's intelligence which is often questioned in terms of financial literacy. As if only women are the only gender whose abilities and intelligence are always questioned. The paradigm of women is being left behind as if it has been ingrained in some Indonesians. This study uses an explanatory sequential mixed method, in which qualitative data is taken from the study literature, then analyzed using the Nvivo 12 application. Quantitative data is taken from a questionnaire, then analyzed using the SPSS application. The result from qualitative data analysis would explain more the findings. This study proves that gender does not affect financial literacy, it can be said that women in Indonesia urban middle-class are not left behind. Everyone has the same rights in learning about Islamic financial literacy.

Application of Job Design Strategy for Businesses MSMEs Facing the New Normal Era Arief Dwi Saputra; Alfina Rahmatia; Andi Azhar; Rr. Sri Handari Wahyuningsih
Jurnal Manajemen Indonesia Vol 22 No 3 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i3.4162

The process of determining an organization's purpose to achieve its goals using three approaches is known as job design, particularly job enlargement, job rotation, and job enrichment. This study aims to prove and see how job design can be used as a strategy in the new normal era of business to improve the quality of human resources. This study adopted mixed-method research with quantitative and qualitative approaches. Data was carried out through literature studies (reputable journals), questionnaires, and in-depth interviews through Zoom, Google Meet, and WhatsApp applications. Data processing is done by collecting data with purposive sampling of 164 respondents. The data is managed using SEM AMOS & Nvivo plus 12 applications. Furthermore, on task significance, skill variety, autonomy, feedback, and task identity, study the potential motivation index based on the Motivating Potential Score (MPS). Finally, an assessment was carried out with the Job Diagnostic Survey (JDS) to produce a potential motivation score, namely low, moderate, or high motivation. The findings of this study suggest that job design can be used as a business strategy in the face of the new normal era for improving the quality of human capital since there is a high motivation strengthening by job rotation, job enlargement, and job enrichment. It is strengthened by achieving job design on motivation that increases productivity, commitment, and satisfaction and reduces turnover intention, insecurity, and work stress. Keywords—Job Design; Motivating Potential Score (MPS); Job Diagnostic Survey (JDS); MSME Business; New Normal

Praktik Bisnis Online: Studi Tentang Perspektif Etika Bisnis Islami di Indonesia Arief Dwi Saputra; Alfina Rahmatia; Sri Handari Wahyuningsih; Andi Azhar
Jurnal Penelitian Volume 19 Nomor 1 2022
Publisher : LPPM UIN K.H. Abdurrahman Wahid Pekalongan

Islamic business ethics is the implementation of the basic principles of Islamic-based business, which the Al-Qur'an and As-Sunnah guide. This study will explain online business practices in Indonesia by observing an Islamic perspective. This study uses a qualitative strategy by investigating Islamic business ethics in online business practices in Indonesia through information and document data collection in the form of reputable online media news. Data were analyzed and managed using Nvivo plus 12; then, conclusions were drawn. The aim of this study is achieved by finding that there are still many ethical violations in online business practices from a religious perspective. The findings also reveal that Islamic values are rarely used in business implementation because some violations occur not based on the intention of worship and are not based on Islamic principles such as At-Tauhid, Al-Amanah, As-Sidq, Al-Adalah, At-Ta'awun, Al-Maslahah, At-Taradi, and Al-Akhlaq Al-Karimah. This also proves that online business practices are still oriented to worldly aspects. The implication of the results of this study explains that doing business activities from an Islamic perspective contains principles that comprehensively govern ethics. So that the purpose of doing business is not solely for the interests of worldly welfare but the welfare of the ukhrawi in the pleasure of Allah SWT, and the benchmarks are al-Qur'an and al-Hadith

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