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All Journal Jurnal Lahan Suboptimal J-MACC : Journal of Management and Accounting Bisman (Bisnis dan Manajemen): The Journal of Business and Management Planta Simbiosa : Jurnal Tanaman Pangan dan Hortikultura AgriHumanis: Journal of Agriculture and Human Resource Development Studies Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Kepada Masyarakat PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat
LINA BUDIARTI
Department Of Food Crop Cultivation, Lampung State Polytechnic, Bandar Lampung, Lampung 35144, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Brand Trust dan Brand Experience Terhadap Brand Loyalty pada Produk Eiger di Kota Malang Afifah Septiana; Sanita Dhakirah; Lina Budiarti
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2026): FEBRUARI-JULI
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/6txrnn18

Abstract

The growth of the outdoor equipment industry in Indonesia encourages companies to strengthen brand loyalty in order to retain consumers amid increasingly intense competition. Brand trust and brand experience are important factors influencing the formation of brand loyalty. This study aims to analyze the effect of brand trust and brand experience on brand loyalty toward Eiger products in Malang. The novelty of this study lies in examining the relationship between brand trust, brand experience, and brand loyalty among Eiger consumers in Malang City, which has received limited attention in previous studies. This research employed a quantitative method with questionnaires as the data collection technique. The sample consisted of 100 respondents selected using purposive sampling, with criteria aged 18–35 years, having purchased Eiger products at least twice, and made purchases within the last six months. Data analysis techniques included validity test, reliability test, multiple linear regression analysis, t-test, F-test, and coefficient of determination using IBM SPSS Statistics 27. The results showed that brand trust had a positive and significant effect on brand loyalty, brand experience had a positive and significant effect on brand loyalty, and both variables simultaneously had a positive and significant effect on brand loyalty with a contribution value of 64.6%. Based on the research findings, improving brand trust and brand experience contributes to increasing consumer brand loyalty toward Eiger products.
Main and Ratooned Rice Pest Populations in Lowland Rice Fields, South Sumatra Applied Bioinsecticide from Entomopathogens Lina Budiarti; Siti Herlinda; Suwandi Suwandi; Khodijah Khodijah
Jurnal Lahan Suboptimal : Journal of Suboptimal Lands Vol. 11 No. 1 (2022): JLSO
Publisher : Research Center for Suboptimal Lands (PUR-PLSO), Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/jlso.11.1.2022.550

Abstract

The pests that attack each plant phase also varies. The aimed of this study was to compare the main population of rice insect pests and ratooned in lowland rice field in the vegetative, flowering and milk ripening phase. The main bioinsecticide rice sprayed on rice canopy were comes from the entomopathogenic fungal conidia Metarhizium anisopliae, the entomopathogenic bacterium Bacillus thuringiensis, and as a control area without the application of bioinsecticide or synthetic insecticide. The results showed that population of fake white pests (Cnaphalocrosis medinalis) and white leafhoppers pest (Covana spectra) were more prevalent in vegetative phase rice compared to other types of pests such as green leafhoppers (Nephotettix spp.), Brown leafhoppers (Nilaparvata lugens), zig zag leafhoppers. (Recillia dorsalis), white-back leafhoppers (Sogatella furcifera), grasshoppers, mole cricket (Gryllotalpa gryllotalpa), and yellow rice stem borer (Scirpophaga incertulas). The Leptocorisa acuta and green ladybugs (Nezara viridula) began to attack the flowering and milk ripening phase, which was when the rice was aged about 54-68 days after transplanting (dat). Whereas in ratooned rice, the pest population of L. acuta has appeared on the first observation on rice aged 9 days after harvest (dah) until the ratooned rice was aged 58 days after harvesting. The population of pests was higher in land without bioinsecticide application compared to land applied of bioinsecticides. In ratooned rice, the pest population between the land applied with bioinsecticide M. anisopliae and B. thuringiensis was not significantly different from the land applied by B. thuringiensis which was sold in the market.
Co-Authors Abdul Waris Afifah Septiana Ariska Amalia Ayu Sulasari Destieka Ahyuni Destieka Ahyuni Drs. Joko Samboro Dulbari, Dulbari Erlangga Andi Sukma Heru Utomo Ika Kusumasasti Ita Rifiani Permatasari Jaenudin Kartahadimaja Joni Dwi Pribadi Kartika Indah Permanasari Khodijah Khodijah Kun Mustain Miranda Ferwita Sari Mohammad Maskan Musthofa Hadi Ni Siluh Putu Nuryanti Radhia Jatu Noviarsita Sakti Rena Feri Rena Feri Wijayanti Rizky Kurniawan Murtiyanto Sanita Dhakirah Shinta Maharani Trivena SITI HERLINDA Suwandi Suwandi Tatiana Kristianingsih Tri Yulistyawati Evelina Zubaidi Zubaidi