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All Journal Dekave : Jurnal Desain Komunikasi Visual Jurnal Art Nouveau Jurnal Bahasa Rupa Besaung : Jurnal Seni Desain dan Budaya Jurnal Nawala Visual Jurnal Da Moda ARTic Narada : Jurnal Desain dan Seni Lantera Widya Jurnal Bahasa Rupa Jurnal Bahasa Rupa
I Gede Yudha Pratama
Institut Desain Dan Bisnis Bali
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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KAJIAN BAHASA RUPA BUDAYA MESATUA BALI DALAM CERITA BERGAMBAR I Gede Yudha Pratama
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.775

Abstract

Reviving oral traditions in Mesatua Balinese Culture seems far less than the written and image tradition. Mesatua Bali was once known as a culture that is conveyed by verbal storytelling, now it seems that it will be more efficient and interesting if it is copied in the appearance of a pictorial story (cergam), and it will be more interesting if it is presented in digital media. Interestingly, pictorial stories (cergam) greatly influence children's interest in following Balinese Mesatua culture. The Nusantara Katur Community adapts the Mesatua Balinese culture into a pictorial story made with a visual appearance that can arouse children's imagination when they can see. reading, and hearing a series of story satua (fairy tales) contained in a series of pictorial stories (cergam). Researchers used descriptive research methods to describe the characteristics of shape, color and composition through the study of visual language theory, starting from the content of the wimba, the way of the wimba, and the inner and outer layouts, in the view of pictures and documentation of the pictorial story works of the Nusantara Katur Community. The collection of materials is done by technique data reduction and data preparation to the conclusions presentation process. This research provides results results of visual language very indispensable role in supporting the illustrated story stories (cergam) that are presented. In addition to displaying visual images that are able to captivate children, they must also be able to present the plot of a story that is also attractive to children, because it is through a story idea that visuals can be created that are able to attract children's reading interest in pictorial stories (cergam).
Desain Mural Sebagai Media Komunikasi Visual Perwujudan Destination Branding Desa Wisata Bongan I Gede Yudha Pratama
Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i1.1080

Abstract

Destination Branding is an effort to identify and introduce the potential of a destination, in order to build the identity of a destination against public perception through information and communication media. Bongan Village is one of the tourist villages in the Tabanan Regency which has the potential for its natural, historical, and cultural wealth that can become a leading tourist destination. So, it is important to realize destination branding for Bongan Tourism Village in order to introduce its superior potential through the right communication media. The purpose of realizing this destination branding is to inflame the superior potential of Bongan Tourism Village to the public and tourists through mural design as a medium of communication. The research method used in realizing this destination branding is by conducting observations and direct field interviews through descriptive methods. With the application of this method, it is known that there is a public space in the Bongan Tourism Village area that is appropriate and worthy of being used as a communication medium, in which a communicative mural design can be implemented. Murals, which are often seen as street art, are a choice of media that can communicate and convey information visually in public spaces.
Perancangan Identitas Visual Dan Media Promosi Wisma Fresh Juice Di Desa Baturiti Setiawan, I Putu Puja Aditya; Pratama, I Gede Yudha; Nandaryani, Ni Wayan
DEKAVE : Jurnal Desain Komunikasi Visual Vol 15, No 2 (2025): inpress
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/dekave.v15i2.133624

Abstract

Identitas visual dan media promosi merupakan elemen penting dalam membangun citra dan meningkatkan daya saing sebuah usaha, khususnya bagi pelaku UMKM di sektor minuman sehat. Wisma Fresh Juice, sebuah usaha lokal yang berlokasi di Desa Baturiti, Bali, belum memiliki identitas visual yang konsisten dan strategi promosi yang optimal. Penelitian ini bertujuan untuk merancang identitas visual dan media promosi yang mampu merepresentasikan karakter usaha serta menarik perhatian konsumen. Metode penelitian yang digunakan adalah pendekatan kualitatif melalui observasi lapangan, wawancara dengan pemilik usaha, serta studi literatur terkait branding, desain grafis, dan komunikasi visual. Tahapan perancangan meliputi analisis kebutuhan, konsep desain, sketsa, digitalisasi, hingga aplikasi desain ke berbagai media. Hasil dari perancangan ini berupa logo utama, warna dan tipografi khas, kemasan produk, media promosi cetak seperti banner dan katalog, serta media digital berupa konten media sosial. Konsep visual mengusung tema kesegaran alami dan kehangatan suasana lokal yang diharapkan mampu membangun identitas merek yang kuat. Diharapkan, perancangan ini dapat menjadi solusi strategis dalam memperkuat branding dan memperluas jangkauan pasar Wisma Fresh Juice.
FENOMENA PERUBAHAN DALAM PELESTARIAN BUDAYA MESATUA BALI Pratama, I Gede Yudha
Besaung : Jurnal Seni Desain dan Budaya Vol. 6 No. 1 (2021)
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v6i1.1336

Abstract

Any change can occur when the rapid development of technology and information, which makes everything, including culture, must be able to co-exist with technology. Seeing the decline in Mesatua culture in Bali, the Mesatua tradition in Balinese society seems almost extinct. This can make a possibility for the loss of traditional culture which has cultural values that are very important for children. However, with the efforts to preserve culture through the use of digital media technology. Mesatua Bali, which was originally known as oral culture, is now becoming known as an image culture that is poured into digital media with interesting picture stories for children. To meet the data requirements used as research material, a descriptive qualitative research method is used to describe the phenomenon of change that occurs based on data collection through observation, documentation and literature study. The Mesatua Balinese culture in its preservation experiences a phenomenon of change in 3 periods, namely; oral period, writing period, and drawing period. In the phenomenon of change, each period has an impact or aspect of phenomena that causes new phenomena, changing phenomena, permanent phenomena, and even a phenomenon that is missing in the development of efforts to preserve Mesatua Bali culture.
KAJIAN NARASI FOTO TRADISI DAN BUDAYA ETNIS TIONGHOA PADA TITD DI BALI SEBAGAI REPRESENTASI HARMONI DALAM MULTIKULTURALISME Surya Dinata, Ramanda Dimas; Hendrawan, Freddy; Pratama, I Gede Yudha; Septiani Dewi, Ni Made Diah
Narada : Jurnal Desain dan Seni Vol 11, No 3 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2024/v11.i3.005

Abstract

The notion of multiculturalism is conceived as an idea to acknowledge and accommodate diversity and differences in beliefs, practices, traditions, languages, or lifestyles. However, the understanding of the notion of multiculturalism is limited to the recognition of cultural diversity possessed by certain individuals or groups. During the intercultural interactions in urban society that occur dynamically, hybridity has become an important capital for being to live side by side and have the ability to be renewed. This hybridity phenomenon has been recorded through photographs of traditional and cultural activities of the Chinese ethnic group at the Tri Dharma Temples in Bali. The practice of Chinese ethnic traditions and culture in Bali is an effort by the Chinese-Balinese ethnic group to preserve their ancestral heritage by adopting Balinese cultural elements. As a work of art that embodies narrative function, photographs of traditional and cultural activities of the Chinese ethnic group at the Tri Dharma Temples in Bali conveyed stories and connected several events within the framework of the concept of multiculturalism. This qualitative descriptive research aimed to document the traditional and cultural activities of the Chinese ethnic group at the Tri Dharma temples in Bali using a combination of photo-ethnography and narrative research designs.The narrative of photographs within this study provided a visual that described stories about minority groups of migrant cultures in indexical, iconic, and symbolic forms. The occurred events implemented the concept of multiculturalism and reflected aspects of religion, socio-culture, economics, art and design. This study provides a concrete picture of how diversity and cultural differences are not only recognized and accommodated, yet, also how minority groups can maintain and express their cultural identity amidst diversity and cultural differences.
KAJIAN BAHASA RUPA BUDAYA MESATUA BALI DALAM CERITA BERGAMBAR Pratama, I Gede Yudha
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.775

Abstract

Reviving oral traditions in Mesatua Balinese Culture seems far less than the written and image tradition. Mesatua Bali was once known as a culture that is conveyed by verbal storytelling, now it seems that it will be more efficient and interesting if it is copied in the appearance of a pictorial story (cergam), and it will be more interesting if it is presented in digital media. Interestingly, pictorial stories (cergam) greatly influence children's interest in following Balinese Mesatua culture. The Nusantara Katur Community adapts the Mesatua Balinese culture into a pictorial story made with a visual appearance that can arouse children's imagination when they can see. reading, and hearing a series of story satua (fairy tales) contained in a series of pictorial stories (cergam). Researchers used descriptive research methods to describe the characteristics of shape, color and composition through the study of visual language theory, starting from the content of the wimba, the way of the wimba, and the inner and outer layouts, in the view of pictures and documentation of the pictorial story works of the Nusantara Katur Community. The collection of materials is done by technique data reduction and data preparation to the conclusions presentation process. This research provides results results of visual language very indispensable role in supporting the illustrated story stories (cergam) that are presented. In addition to displaying visual images that are able to captivate children, they must also be able to present the plot of a story that is also attractive to children, because it is through a story idea that visuals can be created that are able to attract children's reading interest in pictorial stories (cergam).
Desain Mural Sebagai Media Komunikasi Visual Perwujudan Destination Branding Desa Wisata Bongan Pratama, I Gede Yudha
Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i1.1080

Abstract

Destination Branding is an effort to identify and introduce the potential of a destination, in order to build the identity of a destination against public perception through information and communication media. Bongan Village is one of the tourist villages in the Tabanan Regency which has the potential for its natural, historical, and cultural wealth that can become a leading tourist destination. So, it is important to realize destination branding for Bongan Tourism Village in order to introduce its superior potential through the right communication media. The purpose of realizing this destination branding is to inflame the superior potential of Bongan Tourism Village to the public and tourists through mural design as a medium of communication. The research method used in realizing this destination branding is by conducting observations and direct field interviews through descriptive methods. With the application of this method, it is known that there is a public space in the Bongan Tourism Village area that is appropriate and worthy of being used as a communication medium, in which a communicative mural design can be implemented. Murals, which are often seen as street art, are a choice of media that can communicate and convey information visually in public spaces.
Co-Authors Darwin Yuwono Riyanto, Darwin Yuwono Hendrawan, Freddy Muh Bahruddin Nandaryani, Ni Wayan Ni Putu Emilika Budi Lestari Ramanda Dimas Surya Dinata Septiani Dewi, Ni Made Diah Setiawan, I Putu Puja Aditya Uzda Nabila Shabiriani