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All Journal Sains: Jurnal Manajemen dan Bisnis Jurnal Abdimas Mandiri International Journal of Business Studies MOVE: Journal of Community Service and Engagement
Muhammad Johan Widikusyanto
Universitas Sultan Ageng Tirtayasa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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MEMBANGUN KEMANDIRIAN EKONOMI MASYARAKAT TERUMBU MELALUI PELATIHAN PRODUKSI DAN DIFERENSIASI PRODUK MAKANAN OLAHAN Muhammad Johan Widikusyanto; Solehatin Ika Putri; Galih Ginanjar Saputra
Jurnal Abdimas Mandiri Vol 5, No 1
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jam.v5i1.1506

Abstract

Kota Serang sebagai ibu kota Provinsi memiliki tingkat kemiskinan tertinggi ke tiga di Banten. Kemiskinan tertinggi di Kota Serang berada di Kecamatan Kasemen. Melalui pelatihan produksi diharapkan dapat membantu menumbuhkan kemandirian ekonomi sehingga akan dapat meningkatkan kesejahteraan dan menurunkan tingkat kemiskinan. Pelatihan produksi dengan berdasarkan diferensiasi produk diharapkan dapat menembus pasar yang ada sehingga dapat meningkatkan pendapatan rumah tangga. Pelatihan telah berhasil dilaksanakan dengan cara praktik membuat olahan produk didampinggi oleh instruktur yang diikuti oleh 10 peserta di Kampung Terumbu, Kelurahan Terumbu, Kasemen, Serang Banten. Pelatihan menghasilkan produk lumpia rebung dan abon pepaya yang merupakan produk diferensiasi yang belum pernah dibuat dan dipasarkan sebelumnya oleh warga setempat. Tuntutan untuk berinovasi mengembangkan produk olahan seperti ini dapat dijadikan sebagai alternatif olahan makanan yang dapat membuka usaha dengan menjualnya ke masyarakat luas.Kata kunci : Produksi, Diferensiasi, Olahan Makanan, Kemandirian Ekonomi
Menguji Lebih Dalam Dampak Dimensi Service Quality Perguruan Tinggi pada Satisfaction, Word of Mouth dan Service Switching Muhammad Johan Widikusyanto
Sains: Jurnal Manajemen dan Bisnis Vol 14, No 2 (2022)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v14i2.14768

Abstract

Universities have a big role as well as a responsibility to improve the quality of human resources. However, competition between higher education providers is an obstacle to the creation of quality human resources. Having a competitive advantage is a must in facing competition as well as carrying out their roles and responsibilities. The purpose of this study is to develop and test a model that is able to explain the factors forming competitive advantage and their impact on Service Switching and Word of Mouth. Data were collected using surveys and analyzed using SEM. Questionnaires were distributed to students from ten public and private universities in five areas of Banten with a total of 1000 students as respondents. The test results show Tangible to be the most influential factor on Satisfaction. Meanwhile, Assurance is one of the service quality factors that has the greatest influence on WOM. However, of all the constructs studied, satisfaction is the factor that has the greatest influence on WOM. Next, Assurance is one of the most influential service quality factors on HEI Switching.
Training on Packaging and Marketing Produk for MSMEs in Kasemen Solehatin Ika Putri; Muhammad Johan Widikusyanto; Galih Ginanjar Saputra
MOVE: Journal of Community Service and Engagement Vol. 1 No. 2 (2021): November 2021
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.707 KB) | DOI: 10.54408/move.v1i2.12

Abstract

The problem of marketing product is the biggest obstacle for a number of MSMEs. This is due to the lack of public knowledge about the marketing process and important activities before marketing, one of which is product packaging. Implementation is carried out through training and practice regarding product packaging and marketing. The results of the activity are partners are able to understand the importance of product packaging and labeling/branding and know how to make product packaging so that the product is more attractive and has an identity. In addition, partners are also able to understand the importance of product marketing and know how to market products effectively to increase sales and increase income.
The Development of Tourism Village Business Model (Case in Tourism Village of Kampung Bambu Banyuresmi) Diqbal Satyanegara; Muhammad Johan Widikusyanto
International Journal of Business Studies Vol 7 No 1 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i1.253

Abstract

During Covid 19 pandemic, tourism village requires appropriate business model to sustain and survive in order to achieving organization goals. One of the adaptable business models is Business Model Canvas which able to convert complexity of business model into simplify and easy to understand. This research is trying to identify and map current business model of Desa Wisata Kampung Bambu, evaluate business model by SWOT analysis, formulate strategy for developing Desa Wisata Kampung Bambu, and creates design of Desa Wisata Kampung Bambu’s Business Model Canvas. 6 respondents determined intentionally with purposive sampling method consist of 5 managers representative and 1 academician. There are four elements of Business Model Canvas chosen to be prioritize by Desa Wisata Kampung Bambu in order to revise their business strategy among others : Key Activites, Value Proposition, Cost Structure, dan Revenue Streams. Business Model Canvas result also reveals that Desa Wisata Kampung Bambu should make improvements to the model business along with strategy for business development in the future. As consequences, this would be impact to spending activity, potential revenue, primary activity, and Desa Wisata Kampung Bambu’s value proposition.
Co-Authors Diqbal Satyanegara Putri, Solehatin Ika Saputra, Galih Ginanjar