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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah MANAJEMEN DEWANTARA Journal of Economics, Business, and Government Challenges Budimas : Jurnal Pengabdian Masyarakat Rengganis Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Sains dan Teknologi Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Nusantara Berbakti Jurnal Kabar Masyarakat Jurnal Akademik Pengabdian Masyarakat
Dewi Deniaty Sholihah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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DINAMIKA LIVE STREAMING COMMERCE: ANALISIS PENGARUH PERSEPSI HARGA, KESADARAN MEREK, DAN KETERLIBATAN PELANGGAN TERHADAP MINAT BELI KONSUMEN Fahrul Ardani; Siti Aminah; Dewi Deniaty Sholihah
MANAJEMEN DEWANTARA Vol 9 No 1 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i2.19924

Abstract

This study aims to analyze the influence of Price Perception, Brand Awareness, and Customer Engagement on Purchase Intention for Aerostreet shoes through Shopee Live Streaming in Surabaya. This topic is essential in the field of digital marketing as these three variables play a key role in shaping consumer purchasing decisions, particularly in the increasingly popular context of live streaming e-commerce. The study seeks to provide a deeper understanding of how pricing, brand recognition, and consumer involvement can be optimized by businesses to enhance interest in local products amid intense competition. The research employs a quantitative approach using Partial Least Square (PLS) analysis, processed with SmartPLS software. The sample consists of 90 respondents selected using purposive sampling. Data were collected via an online questionnaire distributed to Shopee users in Surabaya who had previously viewed Aerostreet’s live streaming sessions. The findings reveal that both Price Perception and Brand Awareness have a significant positive effect on Purchase Intention, while Customer Engagement shows a significant negative effect. These results suggest that rational and cognitive factors outweigh emotional engagement in influencing purchase decisions in the live streaming context.
Peningkatan Kapasitas UMKM Batik Rosela melalui Diversifikasi Produk dan Pemasaran Digital Adelita Zahrah; Griffith Athalla Eriawan; Serlinda Mareta Putri; Dewi Deniaty Sholihah
Rengganis Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): November 2025
Publisher : Pendidikan Matematika, FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/rengganis.v5i2.808

Abstract

challenges in product diversification and the use of digital marketing channels. This community service program aims to enhance the capacity of the MSME through the development of handkerchief souvenirs and the utilization of digital media for promotional activities. The program was implemented by Group 107 of the KKNT SDGs Bela Negara, Universitas Pembangunan Nasional “Veteran” Jawa Timur, using a participatory approach and involving 35 participants. The stages of implementation include preliminary observation, training on producing handkerchiefs with Javanese and Korean motifs, product photography training, and assistance in managing social media accounts. The results indicate an improvement in the partners’ skills in producing simple yet appealing souvenirs, along with initial abilities in creating content and using digital platforms to expand market reach. Overall, this program contributes to strengthening MSME competitiveness, enhancing local product identity, and serving as an initial step toward the sustainable digital transformation of Batik Rosela MSME.
PENGARUH TRUST DAN GREEN MARKETING TERHADAP LOYALITAS PELANGGAN : STUDI EMPIRIS PADA LAYANAN TRANSPORTASI UMUM DI INDONESIA Achmad Risal Basori; Supriyono; Dewi Deniaty Sholihah
MANAJEMEN DEWANTARA Vol 9 No 1 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i2.20084

Abstract

Customer loyalty is a key factor in maintaining the desire of transportation service businesses amidst increasingly tight competition. This study aims to analyze the effect of trust and green marketing on customer loyalty in public transportation service, with a case study at PO. Gunung Harta in Bangkalan Regency. This study uses a quantitative approach with purposive sampling method, involving 83 respondents who are users of the service more than twice a year. The data analysis technique used is Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS software. The results of the study indicate that trust has a positive and significant effect on customer loyalty. Likewise, green marketing has a positive and significant effect on customer loyalty. These findings indicate that customer trust in service and the implementation of environmentally friendly marketing strategies play an important role in building and maintaining customer loyalty. Therefore, transportation companies are advised to continue to increase customer trust through transparent, safe and consistent service, as well as implementing sustainable green marketing practice.
Pemanfaatan Digital Marketing Bagi UMKM Guna Mendukung Tercapainya SDGS Desa Kewirausahaan Di Kelurahan Plosokerep Kota Blitar M. Arya Abdillah; Dewi Deniaty Sholihah
Jurnal Nusantara Berbakti Vol. 1 No. 4 (2023): Oktober : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i4.191

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the global and local economy. However, they are often faced with various challenges that affect the growth and sustainability of their business. One of the main issues faced by MSMEs in Plosokerep Village, Blitar City is limited access to markets, especially in an era where digital technology dominates almost every aspect of life. The main focus of this community service activity is to help MSMEs in Plosokerep Village to have increased knowledge and skills in conducting digital marketing. The purpose of this community service activity is to provide awareness and understanding of MSMEs regarding the potential of digital marketing, increase the visibility and reach of the MSMEs market, and increase the competitiveness and income of MSMEs. The results of the assistance that has been carried out are in the form of creating website accounts, marketplaces and social media, and catalogs for MSME businesses in Plosokerep Village. This activity also had a significant positive impact on the achievement of the 8th Sustainable Development Goals (SDGs) at the village level, namely inclusive and sustainable economic growth.
Co-Authors Achmad Risal Basori Adelita Zahrah Ayu Joyana Sri Hartatik Cintya Sabella Dian Aris Monna Elly Nurhandayani Fadhilla Yasmin Jannati Fahrul Ardani Griffith Athalla Eriawan Happy Nur Virdiana Lisma Rosmawati M. Arya Abdillah Muhammad Abdul Rouf Nurkholis Majid Putri Nabilah Azahra Serlinda Mareta Putri SITI AMINAH SUPRIYONO Ula Farhah Nailah Umi Alfiatuz Zuhro Yeni Sutrianingsih Zanetta Najlaa Putri Arfi