Garuda - Garba Rujukan Digital

BISNIS ONLINE, JENIS, KEUNGGULAN DAN KELEMAHANNYA Firdausi Aulia Rahmaniah; Noerannisa Mauizah; Nurkholis Majid; Muhhamad Arraziq; Rima Melati
Majalah Ilmiah Inspiratif Vol 9, No 16 (2023): Januari 2023
Publisher : Universitas Pandanaran

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Pada zaman sekarang ini, dengan adanya media internet setiap orang dapat menjalankan bisnis menjadi semakin mengglobal. Bila biasanya memasarkan produk atau jasa secara offline yang biasa dilakukan di tempat usaha seperti toko maupun melalui jaringan pemasaran bisnis, sekarng bisa menjual produk atau jasa di internet menggunakan website, pasar menjadi lebih luas pasar bisa menjangkau seluruh Indonesia maupun yang lebih besar lagi menjangkau ke pasar dunia. Tinggal putuskan, ingin fokus untuk menjangkau pasar yang mana. Kata kunci : Bisnis Online, jenis, keunggulan dan kelemahan

Prevention Of Bullying At Sdn 02 Krajankulon Through Anti-Bullying Socialization Arinda Avrilia Putri; M. Aqil Alwan; Devi Permata Sari; Dina Salsa Bila; Indah Robiah Rohmah; Nurkholis Majid; Ninik Faiqotul Jannah; Risma Amalia Putri; Zuanita Adriyani
PROSIDING SEMINAR NASIONAL PENDIDIKAN, BAHASA, SASTRA, SENI, DAN BUDAYA Vol. 3 No. 2 (2024): November : PROSIDING SEMINAR NASIONAL PENDIDIKAN, BAHASA, SASTRA, SENI, DAN BUD
Publisher : Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mateandrau.v3i2.2066

Bullying is a form of violence that occurs among children. Bullying is a form of violent behavior that involves the power to hurt an individual or a group verbally, physically, or psychologically. The impact experienced by bullying victims includes various mental health issues and physical health complaints. This research uses a phenomenological research method. This method is used to describe a person's experience of a phenomenon. Research results indicate that bullying remains a significant issue, particularly in verbal and physical forms. Therefore, the 18th KKN MIT team at post 109 UIN Walisongo Semarang held an anti-bullying socialization event focused on raising students' awareness about the negative impacts of bullying and providing an understanding of the importance of creating positive social relationships

Pendampingan Pengembangan Digital Branding Pada UMKM Fiya Cake di Desa Sumberbendo Bernika Maura Alfionita; Ardiansyah Putra; Nabella Rosa Anggun Pitaloka; Fariq Hisba Ash-Shiddiqy; Ainan Salsabila; Nurkholis Majid
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.229

The Coordinating Ministry for the Economy of the Republic of Indonesia (2022) reports that Micro, Small and Medium Enterprises (MSMEs) are important players in the Indonesian economy, accounting for 99% of all economic sectors. MSMEs contribute 60.5% to GDP (Gross Domestic Product) and are able to absorb 96.9% of the national workforce (Sakum & Ismamudi, 2022). But on the one hand, MSMEs experience many internal and external obstacles so they cannot maximize their business, one of which is UMKM Fiya Cake which has problems in applying visual branding, namely not having a business identity in its application. Therefore, the solution that will be provided as an effort to introduce Fiya Cake's business products is to design and create a business identity in the form of a logo, banner, and also create an NIB. The method used in this activity is the mentoring method which begins with a survey, planning, implementation, and evaluation. The results to be achieved from this service activity are the creation of branding as a form of business identity so that it will be easy to remember by the wider community.

Influence of Fan Attachment and Attitude towards Impulsive BTS Meal Purchasing Interest among Army (BTS Fans) Dewi Deniaty Sholihah; Nurkholis Majid
Journal of Economics, Business, and Government Challenges Vol. 6 No. 01 (2023): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v6i01.354

This research aims to examine the factors that cause impulse buying by Army (BTS fans) which are influenced by attachment and attitude towards the product. The research was conducted by involving BTS fans who are members of groups affiliated with Kapanlagi.com media. The sample in the study was 97 people, representing a response rate of 97% of the target sample. Data analysis was conducted using PLS 3.0 and showed that fan attachment can trigger impulsive buying activity carried out by Army. In addition, attachment also has an impact on improving the view of the product by having a label with the BTS logo as a brand. However, the attitude towards the product does not necessarily lead to impulse buying interest because it requires attachment factors to build spontaneous purchases

Prevention Of Bullying At Sdn 02 Krajankulon Through Anti-Bullying Socialization Arinda Avrilia Putri; M. Aqil Alwan; Devi Permata Sari; Dina Salsa Bila; Indah Robiah Rohmah; Nurkholis Majid; Ninik Faiqotul Jannah; Risma Amalia Putri; Zuanita Adriyani
PROSIDING SEMINAR NASIONAL PENDIDIKAN, BAHASA, SASTRA, SENI, DAN BUDAYA Vol. 3 No. 2 (2024): November : PROSIDING SEMINAR NASIONAL PENDIDIKAN, BAHASA, SASTRA, SENI, DAN BUD
Publisher : Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mateandrau.v3i2.2066

Bullying is a form of violence that occurs among children. Bullying is a form of violent behavior that involves the power to hurt an individual or a group verbally, physically, or psychologically. The impact experienced by bullying victims includes various mental health issues and physical health complaints. This research uses a phenomenological research method. This method is used to describe a person's experience of a phenomenon. Research results indicate that bullying remains a significant issue, particularly in verbal and physical forms. Therefore, the 18th KKN MIT team at post 109 UIN Walisongo Semarang held an anti-bullying socialization event focused on raising students' awareness about the negative impacts of bullying and providing an understanding of the importance of creating positive social relationships

EFEKTIVITAS SOCIAL MEDIA DALAM MEMBANGUN BRAND IMAGE PERUSAHAAN TRUSTMEDIS Mirza Hisyam Budiman; Nurkholis Majid
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 6 (2024): Juli
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v1i6.1830

Penelitian ini bertujuan untuk mengetahui efektivitas social media dalam membangun brand image pada perusahaan Trustmedis. Trustmedis merupakan perusahaan yang bergerak pada bidang teknologi yang memiliki produk berupa software Rekam Medis Elektronik (RME). Instagram adalah platform pemasaran yang populer, khususnya untuk penjualan, periklanan, branding, dan layanan. Metode yang digunakan pendekatan kualitatif dengan metode studi pustaka untuk mengkaji pengaruh social media marketing terhadap brand image pada perusahaan Trustmedis. Peneliti juga memanfaatkan laporan industry sebagai penunjang data. Dalam hal ini pengumpulan data primer dilakukan dengan pengamatan (observation) atau terjun langsung kelapangan pada saat magang MBKM. Penelitian ini menunujkan bahwa efektivitas social media memiliki pengaruh terhadap brand image yang dihasilkan bernilai positif menggambarkan komunikasi antara social media terhadap brand image, jika penerepan social media terhadap brand image semakin baik maka secara otomatis brand image perusahaan juga lebih baik.

PENGARUH LIVE STREAMER TERHADAP PENINGKATAN PENJUALAN DI PERUSAHAAN Moh Fatur Rizky; Nurkholis Majid
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 6 (2024): Juli
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v1i6.1842

Dalam era digital yang semakin maju, perusahaan terus mencari cara untuk meningkatkan penjualan dan mencapai target pasar yang lebih luas. Salah satu metode yang berkembang pesat adalah penggunaan live streaming sebagai alat pemasaran. Artikel ini membahas perbandingan antara pemasaran tradisional dan pemasaran menggunakan live streamer untuk menentukan metode mana yang lebih efektif dalam meningkatkan penjualan di perusahaan. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi pustaka, di mana berbagai literatur dan studi sebelumnya dianalisis untuk mendapatkan pemahaman yang mendalam mengenai efektivitas kedua metode pemasaran tersebut. Hasil penelitian menunjukkan bahwa live streaming memiliki keunggulan dalam hal interaksi langsung dengan konsumen, fleksibilitas konten, dan kemampuan untuk menjangkau audiens yang lebih luas secara real-time. Namun, pemasaran tradisional tetap memiliki peran penting terutama dalam membangun citra merek yang konsisten dan kredibilitas jangka panjang. Artikel ini menyimpulkan bahwa kombinasi kedua metode pemasaran ini dapat memberikan hasil yang optimal bagi perusahaan dalam meningkatkan penjualan.

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