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All Journal Conference on Innovation and Application of Science and Technology (CIASTECH) Buana Ilmu Jurnal Buana Pengabdian International Journal of Management Research and Economics Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Rieke Retnosary
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Religion Agriculture, Biological Sciences & Forestry Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Pengaruh Kualitas Produk dan Citra Merek Terhadap Minat Beli Sepeda Motor Honda pada Masyarakat Karawang di Tengah Isu Rangka ESAF Thoriq Baihaqi Al Syukri; Rieke Retnosary; Dini Yani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 9 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i9.8621

Abstract

The Indonesian automotive industry, particularly motorcycles, continue stogrowrapidly. However, qualityissues with the eSAF frame on several Honda motorcycle models have raised public concerns, affecting brand image and consumer purchaseintentions.This study aimsto analyze the impac tof productquality dan brand imageon consumer purchase intentions in Karawang, one of Honda's key markets, with a focus on the eSAF frame issue. A quantitative method was employed, with data collected through online Likert-scale-based questionnaires distributed to Karawang residents who have seenHonda promotions,areinterested in purchasing,orhave used Honda products. Using purposive sampling, the sample size was determined based on Structural Equation Modeling (SEM) recommendations. Data analysis was conducted using SEM-PLS to assess the relationships between product quality, brandimage, dan purchaseintentions. The findings are expected toprovide insights into the effect sof quality issue son consumer decisions dan offerstrategic recommendations formaintaining Honda’s positive brand image.
Penerapan Strategi Digital Marketing dalam Meningkatkan Penjualan Tahu Susu Antapani Cabang Galuh Mas di Karawang Windy Aryani; Rieke Retnosary; Dini Yani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2629

Abstract

This research on the Antapani Milk Tofu business aims to analyze and provide an explanation of the use of digital marketing on the impact of increasing sales. This case study was designed using a qualitative descriptive approach. Based on the results of in-depth interviews with three employees and five consumers, it was found that. The use of digital marketing as a promotional tool can increase sales for the Antapani Milk Tofu business, Galuh Mas Karawang Branch, this proves that digital marketing on Instagram social media accounts as a promotional tool and e-commerce messaging platform has a positive impact on sales with a wider target market and responsive. Customers are greatly helped by the delivery application, making it easier for them to carry out other activities both at home and at work. Fatigue from activities also provides time efficiency for customers to place orders without having to come to an outlet or shop. The approach needs to be taken in an attractive manner to followers of the official Tahu Susu Antapani account to provide information on special activities or promotions.
Pengaruh Strategi Promosi Sosial Media Instagram Terhadap Kepuasan Konsumen di Barbershop Athena Adi Hardiyansah; Dini Yani; Rieke Retnosary
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4696

Abstract

This study aims to explore the impact of promotion strategies through Instagram social media on customer satisfaction at Athena Barbershop. Involving 342 customer respondents, data was collected through the distribution of questionnaires to assess perceptions of Instagram promotions and the level of satisfaction with the barbershop's services. This research employs a quantitative analysis, specifically simple regression analysis, with data processed using the Statistical Product and Service Solutions (SPSS) software version 27.0. The results of the study indicate that the promotion strategy using Instagram social media has a significant influence on customer satisfaction at Athena Barbershop.
Co-Authors Adi Hardiyansah April Lia Hananto Dini Yani Indri Oktapiani Muhammad Abi Dzar Netti Nurlenawati Raihan Haidar azis Thoriq Baihaqi Al Syukri Windy Aryani