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Journal : Proceedings of International Conference on Multidiciplinary Research

Analysis of Promotion and Creativity in Increasing Family Income of Women Aceh Embroidery Articles in Montasik Sub-District Filia Hanum; Juwita Juwita
International Conference on Multidisciplinary Research Vol 5, No 1 (2022): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/pic-mr.v5i1.5247

Abstract

The purpose of this study was to analyze the influence of promotion and creativity possessed by Acehnese embroidery craftswomen in an effort to market their handicrafts so as to increase family income (a case study on the Acehnese embroidery creative craft business group in Dayah Daboh village, District Montasic). This research belongs to the type of field research with a quantitative approach. The population in this study were women who were members of the Acehnese embroidery craft business group. The sampling method used in this study is non-probability sampling with simple random sampling technique, and data collection techniques using survey methods through questionnaires with a sample of 75 respondents. The method of data processing and analysis uses multiple linear regression with the help of IBM SPSS Statictic 22 which includes classical assumption test and hypothesis testing. The results showed that promotion partially had a positive and significant effect on an increase in income of 0.001 and creativity partially had a positive and significant effect on an increase in income of 0.000. Promotion and creativity variables simultaneously have a positive and significant effect on increasing income by 0.000. Keywords: Promotion, Creativity, and Income
Challenges of the Resource-Based View Approach in Improving Business Organizational Performance Shinta Salsabila; Radhiana Radhiana; Juwita Juwita; Putri Mauliza
International Conference on Multidisciplinary Research Vol 5, No 2 (2022): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/pic-mr.v5i2.5416

Abstract

The resource-based view is the predominant theoretical paradigm in strategic management research (RBV). In this essay, the positioning literature is reviewed, and it is investigated to what degree the RBV may be used as a source of useful advice for businesses looking to gain a competitive edge and achieve strategic success. Human, organizational, and physical resources are all studied in relation to organizations. It will be clear how this organizational resource affects the competitive advantage of the business. The research methodology employed is based on a literature review approach from the views of specialists who examine the RBV theory in relation to capabilities and competencies in fostering superior competitiveness. This study gives a general overview of the traits of the resource approach, which supports strategic management and strengthens businesses' capacities and competences to gain competitive advantage through the use of resources, both physical and non-physical. The uniqueness of the resources owned, both tangible and intangible assets, is examined in this study in order to support management decision-making regarding the competitive advantage of a business organization. This study also analyses the various viewpoints of economists regarding the resource framework that can generate capabilities. Keywords: Resource-Based View (RBV), Competitive Advantage, Tangible Intangible Assets.