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All Journal Indonesian Journal of Innovation Studies Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Strata Business Review
Tugiyo, Tugiyo
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Parasocial Interaction as a Mediator: Unraveling the Influence of Social Media Influencers on Purchase Intentions Sutiono, Heru Tri; Hayumurti, Aruna Kintamani; Tugiyo, Tugiyo; Harjanti, Sri
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 1 (2024): March 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i1.2937

Abstract

This research aims to analyze the influence of social media influencers on the purchase intention of online shopping application users in Indonesia, by including parasocial interactions as a mediator. There were 200 respondents obtained through purposive sampling technique. Using PLS-SEM (Partial Least Squares Structural Equation Modeling), the research results reveal that (1) social media influencers have a positive and significant direct influence on purchase intention; and (2) the influence of influencers is not only direct but also through mediated parasocial  interactions. These findings become valuable insights for marketers in increasing the effectiveness of marketing strategies through collaboration with influencers. Overall, this research underscores the critical role of social media influencers in shaping purchase intention among online shopping application users in Indonesia, emphasizing the significance of emotional connections and engagement in influencing consumer behavior. In summary, the study results underscore the notable impact of social media influencers on the intention to purchase among users of online shopping platforms in Indonesia.
Analysis of Green Product, Green Advertising, Green Perceived Value, Green Trust, and Green Purchase Intention of Aqua Product in Special Region of Yogyakarta Nurhalisa, Suci; Wahyuningsih, Tri; Liestyana, Yuli; Utami, Yekti; Tugiyo, Tugiyo
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2653

Abstract

Consumer's concern for environmental sustainability raises consumption behavior for environmentally friendly products . This study investigates the impact of green products, green advertising, and green perceived value on green purchase intention, with green trust serving as a moderating variable. The population of this research is all consumers of AQUA product in Yogyakarta. The sample of 190 respondents has been chosen with the The technique of purposive sampling. The Partial Least Squares (PLS) method is used in this study to test hypotheses. based Structural Equation Model (SEM) approach.  The data collection method uses a Likert scale. Based on the research results, green products, green advertising, and green perceived value significantly influence green trust. There is a Green Trust, substantial Effect on green purchase intention. Green trust acts as a bridge between green products and green purchase intent. Green trust serves as a link between green advertising and green buying intent. Green trust acts as a bridge between green perceived value and green buying intent.
The Analysis of Information and Communication Technology, Supply Chain Management, Competitive Advantage, and SMEs Performance Nafisa, Unesya Lu’luatu; Liestyana, Yuli; Utami, Yekti; Wahyuningsih, Tri; Satmoko, Agung; Tugiyo, Tugiyo
Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i1.2229

Abstract

This study analyzed the performance of SMEs influenced by information communication technology, supply chain management, and competitive advantage. The researcher selected the bakpia-producing SMEs in Sleman Regency as the population in this study. This research analyzed the data collected from the questionnaires using SEM (Structural Equation Modeling) analysis method using the SmartPLS v.3.2.7 software. The results of this study show that not all hypotheses are accepted. The first hypothesis is accepted where supply chain management positively affects competitive advantage. Supply chain management also affects SME performance positively; thus, the second hypothesis is accepted. Meanwhile, the third hypothesis is accepted, where information communication technology positively affects supply chain management. Two hypotheses are not accepted. The first is the fourth hypothesis: information and communication technology do not affect competitive advantage. The second is the fifth hypothesis: competitive advantage does not affect SME performance. The research team suggests bakpia-producing SMEs to improve information and communication technology and supply chain management practices.
Parasocial Interaction as a Mediator: Unraveling the Influence of Social Media Influencers on Purchase Intentions Sutiono, Heru Tri; Hayumurti, Aruna Kintamani; Tugiyo, Tugiyo; Harjanti, Sri
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 1 (2024): March 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i1.2937

Abstract

This research aims to analyze the influence of social media influencers on the purchase intention of online shopping application users in Indonesia, by including parasocial interactions as a mediator. There were 200 respondents obtained through purposive sampling technique. Using PLS-SEM (Partial Least Squares Structural Equation Modeling), the research results reveal that (1) social media influencers have a positive and significant direct influence on purchase intention; and (2) the influence of influencers is not only direct but also through mediated parasocial interactions. These findings become valuable insights for marketers in increasing the effectiveness of marketing strategies through collaboration with influencers. Overall, this research underscores the critical role of social media influencers in shaping purchase intention among online shopping application users in Indonesia, emphasizing the significance of emotional connections and engagement in influencing consumer behavior. In summary, the study results underscore the notable impact of social media influencers on the intention to purchase among users of online shopping platforms in Indonesia.
Analysis of Green Product, Green Advertising, Green Perceived Value, Green Trust, and Green Purchase Intention of Aqua Product in Special Region of Yogyakarta Nurhalisa, Suci; Wahyuningsih, Tri; Liestyana, Yuli; Utami, Yekti; Tugiyo, Tugiyo
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2653

Abstract

Consumer's concern for environmental sustainability raises consumption behavior for environmentally friendly products . This study investigates the impact of green products, green advertising, and green perceived value on green purchase intention, with green trust serving as a moderating variable. The population of this research is all consumers of AQUA product in Yogyakarta. The sample of 190 respondents has been chosen with the The technique of purposive sampling. The Partial Least Squares (PLS) method is used in this study to test hypotheses. based Structural Equation Model (SEM) approach.  The data collection method uses a Likert scale. Based on the research results, green products, green advertising, and green perceived value significantly influence green trust. There is a Green Trust, substantial Effect on green purchase intention. Green trust acts as a bridge between green products and green purchase intent. Green trust serves as a link between green advertising and green buying intent. Green trust acts as a bridge between green perceived value and green buying intent.
Analysis of Green Marketing Mix and the Purchase Intention of Environmentally Friendly Product Dewi, Alivia Zahra Kirana; Liestyana, Yuli; Wahyuningsih, Tri; Utami, Yekti; Oetomo, Hadi; Tugiyo, Tugiyo; Sudaryatie, Sudaryatie
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3757

Abstract

The study aims to analyze the effect of green marketing on the purchase intention of environmentally friendly products. The variables used are green product, green price, green place, green promotion, and purchase intention. This research uses quantitative methods. The data collection method was a questionnaire distributed to 132 respondents who knew about environmentally friendly products. The analytical method used is multiple regression analysis. The results of this research show that green products, green prices, and green promotions have a positive effect on purchase intention. Meanwhile, green places do not positively influence purchase intention. Green places do not affect purchase intention because the location or distribution of environmentally friendly products is not a consideration for potential buyers. Several factors may have caused the green place not positively to affect purchase intention. However, researchers have not examined this; it is hoped that future researchers can examine the phenomenon of green places not positively affecting purchase intention.
English Language Yohana, Maryetha Yova; Liestyana, Yuli; Utami, Yekti; Wahyuningsih, Tri; Oetomo, Hadi; Tugiyo, Tugiyo
Strata Business Review Vol. 3 No. 1 (2025): May
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i1.343

Abstract

This research examines the influence of green creativity and MSMEs performance with green innovation as a mediating variable among MSMEs in Bantul Regency. The study population comprised MSMEs in Bantul Regency, with samples selected using nonprobability sampling through a purposive sampling approach. Data were collected via questionnaires from 56 MSMEs respondents. The relationships between variables were tested and analyzed using Partial Least Square – Structural Equation Modeling (PLS-SEM). The findings reveal that green creativity positively influences financial performance, although it shows no significant effect on environmental performance. However, the study demonstrates that green innovation positively and significantly mediates the relationship between green creativity and both environmental and financial performance. Regarding the implementation of green creativity, the author suggests that companies enhance the application of new environmentally friendly ideas to support sustainable environmental goals. SMEs are encouraged to continuously develop new ideas, such as combining materials with natural fibers in leather crafts or using leaves in the production of dyes.
Income Inequality and Inclusive Development in Environmental Sustainability Context Hastuti, Sri Rahayu Budi; Syari'udin, Akhmad; Tugiyo, Tugiyo; Ramadhany, Talitha Dhea
Indonesian Journal of Innovation Studies Vol. 26 No. 3 (2025): July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i3.1609

Abstract

General Background: Development and environmental sustainability are interdependent components of national progress. Specific Background: Environmentally inclusive development emphasizes the wise, planned, and sustainable use of resources to enhance quality of life. Knowledge Gap: However, the interplay between income inequality, inclusive economic development, and environmental quality remains underexplored in the Indonesian context. Aim: This study investigates the dynamic relationship between income inequality, inclusive development, and environmental quality across Indonesia’s 34 provinces. Results: The findings reveal a bidirectional negative relationship: inclusive economic development significantly reduces income inequality, while lower income inequality promotes more inclusive development. Novelty: This research provides empirical evidence on the reciprocal nature of inequality and inclusivity within a sustainability framework, contributing to a deeper understanding of socio-environmental policy integration in developing economies. Implications: The results underscore the importance of implementing inclusive and environmentally aware development strategies as a means to address inequality and enhance long-term sustainability outcomes. Highlights: Highlights the reciprocal relationship between inequality and inclusive development. Provides empirical evidence from 34 Indonesian provinces. Emphasizes the role of sustainability in equitable economic growth. Keywords: Income Inequality, Inclusive Development, Environmental Quality, Sustainable Development
The Analysis of Information and Communication Technology, Supply Chain Management, Competitive Advantage, and SMEs Performance Nafisa, Unesya Lu’luatu; Liestyana, Yuli; Utami, Yekti; Wahyuningsih, Tri; Satmoko, Agung; Tugiyo, Tugiyo
Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i1.2229

Abstract

This study analyzed the performance of SMEs influenced by information communication technology, supply chain management, and competitive advantage. The researcher selected the bakpia-producing SMEs in Sleman Regency as the population in this study. This research analyzed the data collected from the questionnaires using SEM (Structural Equation Modeling) analysis method using the SmartPLS v.3.2.7 software. The results of this study show that not all hypotheses are accepted. The first hypothesis is accepted where supply chain management positively affects competitive advantage. Supply chain management also affects SME performance positively; thus, the second hypothesis is accepted. Meanwhile, the third hypothesis is accepted, where information communication technology positively affects supply chain management. Two hypotheses are not accepted. The first is the fourth hypothesis: information and communication technology do not affect competitive advantage. The second is the fifth hypothesis: competitive advantage does not affect SME performance. The research team suggests bakpia-producing SMEs to improve information and communication technology and supply chain management practices.
The Effect of Service Quality and Perceived Value on Customer Satisfaction Mediated by Trust Mathesa, Justin Ricky; Liestyana, Yuli; Utami, Yekti; Wahyuningsih, Tri; Oetomo, Hadi; Tugiyo, Tugiyo
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.439

Abstract

This study investigates the influence of service quality and perceived value on customer satisfaction, with trust functioning as a mediating variable. The research was conducted among PBPU/Mandiri BPJS Health Insurance participants registered at the Yogyakarta JKN BPJS Health Branch. Using a quantitative approach, data were collected through purposive sampling, resulting in 110 respondents who completed a structured questionnaire. Measurements were based on a Likert scale, and data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (SmartPLS 3.0). The results indicate that all indicators used in the study demonstrate strong loading factor values, confirming their reliability as research instruments. The R-Square value shows that service quality, perceived value, and trust collectively explain 85.9% of the variance in customer satisfaction, while the remaining 14.1% is influenced by other unexamined factors. Findings further reveal that both service quality and perceived value significantly and positively affect trust and customer satisfaction. Moreover, trust is found to effectively mediate the relationship between service quality and perceived value on customer satisfaction. These results highlight the crucial role of trust in enhancing customer satisfaction within the BPJS Health Insurance service context.
Co-Authors Agung Satmoko Dewi, Alivia Zahra Kirana Hadi Oetomo Hayumurti, Aruna Kintamani Mathesa, Justin Ricky Nafisa, Unesya Lu’luatu Nafisa, Unesya Lu’luatu Nurhalisa, Suci Ramadhany, Talitha Dhea Sri Harjanti Sri Rahayu Budi Hastuti Sudaryatie, Sudaryatie Sutiono, Heru Tri Syari'udin, Akhmad Tri Wahyuningsih Yekti Utami Yohana, Maryetha Yova Yuli Liestyana