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All Journal Jurnal Ekonomi dan Kewirausahaan Jurnal Bulletin Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Dharma: Jurnal Pengabdian Masyarakat Pentagon: Jurnal Matematika dan Ilmu Pengetahuan Alam
Sri Harjanti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal of International Conference Proceedings

 1 
The Impacts of Brand Credibility, Brand Prestige, and Online Costumer Reviews on Purchasing Interest Lusian, Nina Mardati; Harjanti, Sri
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2719

Abstract

This research aims to verify and analyze the impacts of brand credibility, brand prestige, and online customer reviews on purchasing interest of students at the Pembangunan Nasional "Veteran" Yogyakarta University who enjoy iPhone smartphone products. Questionnaires were distributed using nonprobability Purposive sampling techniques, and regression analysis are adopted to test the predetermined hypotheses. Results show that there are positive relations between jointly brand credibility, brand prestige, and online customer reviews on purchasing interest. Individually tested, brand credibility, brand prestige and online customers’ review have positive relation and highly significant impact on purchasing interest, respectively.
The Impacts of Brand Credibility, Brand Prestige, and Online Costumer Reviews on Purchasing Interest Lusian, Nina Mardati; Harjanti, Sri
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2719

Abstract

This research aims to verify and analyze the impacts of brand credibility, brand prestige, and online customer reviews on purchasing interest of students at the Pembangunan Nasional "Veteran" Yogyakarta University who enjoy iPhone smartphone products. Questionnaires were distributed using nonprobability Purposive sampling techniques, and regression analysis are adopted to test the predetermined hypotheses. Results show that there are positive relations between jointly brand credibility, brand prestige, and online customer reviews on purchasing interest. Individually tested, brand credibility, brand prestige and online customers’ review have positive relation and highly significant impact on purchasing interest, respectively.
Influence of Story telling Marketing, Brand Ambassador, and Tagline on Purchase Decision of Lip Product Wardah Harjanti, Sri; Oktavia, Nanda Wahyu
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3580

Abstract

This research aims to analyze and determine the effect of storytelling marketing, brand ambassador, and taglines on purchasing decisions Wardah lip products for Undergraduate Management Study Program Students of UPN “Veteran” Yogyakarta. Questionaires were distributed using nonprobability purposive sampling techniques, and regression analysis adopted to test the predetermined hypotheses. The results of this research show are: (1) Storytelling marketing, brand ambassador, and taglines together have a significant effect on purchasing decisions for Wardah lip products, (2) Storytelling marketing partially has a positive and significant effect on purchasing decisions for Wardah lip products, (3) Brand ambassador partially have a positive and significant effect on purchasing decisions for Wardah lip products, (4) Tagline partially has a positive and significant effect on purchasing decisions for Wardah lip productsKeywords:Storytelling Marketing; Brand Ambassador; Tagline; Purchase Decision
Co-Authors Dewi Hidayah Hayumurti, Aruna Kintamani Lusian, Nina Mardati Nurkhamim, Nurkhamim Oktavia, Nanda Wahyu Sutiono, Heru Tri Tugiyo, Tugiyo