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All Journal Nirmana Imaji: Jurnal Seni dan Pendidikan Seni ARS: Jurnal Seni Rupa Dan Desain DeKaVe Rekam : Jurnal, Fotografi, Televisi Animasi SURYA SENI ANDHARUPA IJCAS (International Journal of Creative and Arts Studies) MUDRA Jurnal Seni Budaya Jurnal Invensi (Jurnal Penciptaan dan Pengkajian Seni) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM)
Prayanto Widyo Harsanto
Institut Seni Indonesia Yogyakarta
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : ANDHARUPA

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Degradasi Kesadaran Nilai-Nilai Kearifan Lokal: Representasi Budaya Jepang pada Mural sebagai Upaya Branding Kampung Harsanto, Prayanto Widyo
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 9 No. 02 (2023): June 2023
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v9i02.8236

Abstract

AbstrakMasuknya budaya asing ke Indonesia yang semakin masif di era global dan digital saat ini tidak bisa lagi ditolak maupun dihindari. Keberadaan budaya luar ini dapat mengkuatirkan bila dipahami serta dihayati berlebihan oleh warga bangsa khususnya generasi muda. Persoalan untuk mencintai dan melestarikan budaya lokal semakin rentan terhadap terkikis jati diri generasi penerus bangsa ini. Tujuan studi ini untuk mengungkap mural dengan konsep “Japanese culture” di ruang publik sudut di Yogyakarta dengan cara mendeskripsikan serta mengalisis fenomena visual tersebut. Metode visual (Visual Methodologis) dari Gillian Rose (2001) jenis kualitatif deskriptif-kritis digunakan untuk memaparkan secara komprehensif dengan dibantu berbagai literatur. Studi ini menghasilkan temuan bahwa konsep mural untuk branding kampung kurang mendapatkan pemahaman secara menyeluruh, sehingga dapat menurunkan kesadaran atas nilai-nilai lokalitas yang sepantasnya dijunjung tinggi warganya. Kata kunci: branding, budaya Jepang, degradasi, kesadaran, kearifan lokal, mural, nilai  AbstractThe entry of foreign culture into Indonesia, which is increasingly massive in the current global and digital era, can no longer be denied and avoided. The existence of this foreign culture will be worrying if it is understood and internalized excessively by the nation's citizens, especially the younger generation. Efforts to love and preserve local culture must continue to be increased for the younger generation, who are increasingly vulnerable. However, the problem arises because of the increasingly eroded identity of the nation's next generation in loving and preserving local culture. This study aims to reveal a mural with the concept of "Japanese culture" in a corner public space in Yogyakarta by describing and analyzing this visual phenomenon. The visual method (Visual Methodology) from Gillian Rose (2001) qualitative-descriptive-critical is used to explain comprehensively supported by various literature. This study found that the murals for village branding need to be thoroughly understood to reduce awareness of local values that the community members should uphold. Keywords: awareness, branding, degradation, Japanese culture, local wisdom, murals, values
Co-Authors Abielta Harisjaya Adeline Oktavia Gunawan Adiel Yuwono Adiel Yuwono Adiel Yuwono Adiel Yuwono Adiel Yuwono S.Sn Alicia Christy Amelia Puspita Wongso Anak Agung Gde Bagus Udayana Ananta Hari Noorsasetya Andrew Jeremy Husin Anggianto, Davy Anggriana Wijaya . Anggriana Wijaya . Anita Susanto Anita Susanto Antonius Antonius Bie Karina Raditya Christy, Alicia Clarisa Sita Theodorus Dandy Sugiarto Daniel Yohanes Daniel Yohanes, Daniel David Christian David Christian David Christian, David Davy Anggianto Dikky Alandito Hermawan Djohan Djohan Erick Firmansyah R. Daud Febrina Febrina Felicia Priscillya Gavriela Insan Saputri Hans Julian Hen Dian Yudani Hen Dian Yudani Imanuella Anindita Lestyana Imanuella Anindita Lestyana Irene Novita Sutanto Irene Novita Sutanto Ivan Jonathan Jakti, Jalung Wirangga Kevin Chandra Kevin Chandra Lauw, Celine Lawinata Leo, Stefani Lidya Limanto Lidya Limanto, Lidya Liem Steffi Allan Liem Steffi Allan Marvel Ferdinand Ferdinand Natalia B., Rebecca Milka Natalia Basuki, Rebecca Milka Priscilla Natasia L Priscilla Natasia L Rebecca Milka N. Basuki Rebecca Milka Natalia Rebecca Milka Natalia B. Rebecca Milka Natalia B. Rebecca Milka Natalia Basuki Rebecca Milka Natalia Basuki Rebecca Milka Natalia Basuki, Rebecca Milka Natalia Rio Novly Winaldy Samuel Balimula Satuti, Kinanthi Raras Stefani Angela Marcella Steven Steven Sugiarto, Dandy Taranita Mulia Sim Targa Santoso Putra Teresa Tiffany Kartono Theodorus, Clarisa Sita Tuwio, Namuri Migo Udayana, Anak Agung Gede Bagus Victor Felix Soesanto Vincent Jonathan Sugianto Vincent Jonathan Sugianto, Vincent Jonathan Vivin Angeline Yuzak Gunawan Wijaya Yuzak Gunawan Wijaya