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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Transformasi Manageria: Journal of Islamic Education Management

Lusia Tria Hatmanti Hutami

Universitas Sarjanawiyata Tamansiswa Yogjakarta

Author-ID : 2769096

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 5 Documents Claim Missing Document

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Articles

Pengaruh Kreativitas Strategi Pemasaran, Inovasi dan Orientasi Kewirausahan Terhadap Kinerja Pemasaran melalui Keunggulan Bersaing sebagai Variabel Mediasi pada UMKM Batik di Kota Yogyakarta dalam Masa Pandemik Covid-19 Marsiana Numat; Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 4 (2022): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Marketing performance as a benchmark to find out how far the success of Batik MSMEs in the city of Yogyakarta facing intense competition. This studi aims to determine how the influence of marketing strategy creativity, innovation and entrepreneurial orientation marketing performance through competitive advantage as a modiating variable in batik MSMEs in Yogyakarta City during the covid-19 pandemic. The type of research used in non- probability sampling with a total sample of 100 respondens using purposive sampling technique. Collecting data using a oqestionnaire with a likert measurement scale. Data were analyzed using SPSS 20.0 for windows. There is signifikan influence of marketing strategy creativity, innovation and entrepreneurial orientation on marketing performance and competitive advantage and there is a significant influence of marketing strategy creativity, innovation, and entrepreneurial orientation on marketing performance through competitive advantage. Keywords: marketing strategy creativity; innovation; entrepreneurial orientation; competitive advantage, marketing performance

Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Inovasi Produk Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan “Scarlett Whitening” Julinha Betty Guterres Riu; IBN Udayana; Lusia Tria Hatmanti Hutami
Transformasi Manageria: Journal of Islamic Education Management Vol 3 No 1 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

The health of the skin and face is a matter of great concern to all women, because the skin and face are very visible parts of the body in terms of appearance so that the skin and face must be maintained and cared for. Therefore, the purpose of this study is to determine the effect of service quality, product quality, and product innovation on customer loyalty through customer satisfaction. This research is quantitative by taking 125 samples on consumers of Scarlett Whitening products in the city of Yogyakarta. Sampling was carried out using a non-probability method and the sampling technique was purposive sampling. Data was collected through sending a questionnaire link that was sent online to respondents. The data were analyzed using the IBM SPSS application. The results showed that the customer quality variable () had a significant positive effect on customer satisfaction (Z) with a value of < 0.001. Then the product quality variable () has no significant effect on customer satisfaction (Z) with a value of 0.103. Product innovation variable () has a positive and significant effect on customer satisfaction (Z) with a value of < 0.001. The customer satisfaction variable (Z) has a positive and significant effect on customer loyalty (Y) with a value of < 0.001. Furthermore, the service quality variable () has a positive and significant effect on customer loyalty (Y) with a value of 0.013. Product quality variable () has a positive and significant effect on customer loyalty (Y) with a value of < 0.001. Product quality variable () has a positive and significant effect on customer loyalty (Y) with a value of 0.002. In addition, the results of the study also show that customer satisfaction is able to act as an intervening variable for the effect of service quality, product quality and product innovation on customer loyalty for Scarlett Whitening products in the city of Yogyakarta. Keywords: Service Quality, Product Quality, Product Innovation, Customer Loyalty, Customer Satisfaction

Pengaruh Online Customer Review, Online Customer Rating, dan Price Consciousness terhadap Keputusan Pembelian Wiwit Lestari; Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aims to analyze whether there is an influence of online customer review, online customer rating and price consciosness on the study purchase decision of TikTok Shop customers. The population used in this study were TikTok Shop customers in Yogyakarta. This study uses a type of questionnaire that uses Google Form as a research tool. The research method used is a non-probability sampling technique with purpusive sampling method. The sample used is 100 respondents. The data obtained from the questionnaire was then processed and analyzed using Multiple Linear Regression analysis with model determination (classical assumption test), hypothesis testing using partial test (t) and determination test (R2) using SPSS 25 program. The results of this study indicate that the variable online customer review has no significant effect on purchasing decisions, online customer rating variable has no significant effect on purchasing decisions, price consciousness variable has a significant positive effect on purchasing decisions and online customer review, online customer rating, and price consciousness variables have a significant positive effect on purchasing decisions. Keywords: TikTok Shop, online customer review, online customer rating, price consciousness, purchase decision

Analisis Pengaruh Electronic Word of Mouth (E-Wom) dan Celebrity Endorser terhadap Purchase Decision Melalui Brand Image sebagai Variabel Intervening: Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami; Mahastuti Nur Indahsari
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.2745

This study aims to analyze the influence of electronic word of mouth (E-WOM) and celebrity endorsers on purchase decisions through brand image as an intervening variable (study on Emina Cosmetics consumers). The population used in this study were consumers of Emina Cosmetics. This research used a type of questionnaire that used Google Form as a research tool. The research method used is a non-probability sampling technique with the purpusive sampling method. The sample used was 80 respondents. The data obtained from the questionnaire were then processed and analyzed using model provisions (classical assumption test), hypothesis testing using partial test (t), F test, determination test (R2), and sobel test using the SPSS 25 program. The results of this study show that brand image can mediate electronic word of mouth (E-WOM), brand image can mediate celebrity endorser, electronic word of mouth (E-WOM) has a significant positive effect on purchase decisions, celebrity endorsers have no effect on purchase decisions, and brand image has a significant positive effect on purchase decisions. Keywords: electronic word of mouth (e-WOM), celebrity endorser, brand image, purchase decisions

Pengaruh Brand Ambassador NCT Dream dan Social Media Marketing terhadap Purchase Intention dengan Brand Awareness sebagai Variable Intervening: Afiaty Caesaria Azizah; Henny Welsa; Lusia Tria Hatmanti Hutami
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 1 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i1.3409

This study aims to find out how much influence NCT DREAM Brand Ambassador and Social Media Marketing have on Purchase Intention with Brand Awareness as an intervening variable (Case Study on Lemonilo Product Consumers in Yogyakarta City). The population in this study was all consumers of Lemonilo products. The sample in this study was 100 respondents using the Nonprobability Sampling technique used is purposive sampling where the researcher selects the sample subjectively with certain considerations. This data was taken using a questionnaire through a google form, after the result questionnaire was collected, data processing and analyzing data was carried out using the IBM SPSS version 22 application. The results of this study show that Brand ambassadors have a positive and significant effect on brand awareness. Social media marketing has a positive and significant effect on brand awareness. Brand awareness has a significant and positive effect on purchase intention. Brand ambassadors have a significant and positive effect on purchase intention. Social media marketing has a positive and significant effect on purchase intention. ]Keywords: Brand Ambassador, Brand Awareness, Social Media Marketing, Purchase Intention

Co-Authors Afiaty Caesaria Azizah Ambar Lukitaningsih Henny Welsa Ida Bagus Nyoman Udayana Julinha Betty Guterres Riu Mahastuti Nur Indahsari Marsiana Numat Wiwit Lestari

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