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All Journal Jurnal Ilmiah Admnistrasi Niaga Jurnal Manajemen dan Bisnis Sriwijaya International Journal of Social Science and Business
Nirwan Rasyid
Politeknik Negeri Sriwijaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Manajemen dan Bisnis Sriwijaya

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PENGARUH HARGA TERHADAP KEPUTUSAN SISWA SMA MUHAMMADIYAH 1 PALEMBANG DALAM MEMBELI PONSEL BLACKBERRY CURVE (Studi Kasus) Yusnizal Firdaus; Nirwan Rasyid
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 14, No 1 (2016): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.653 KB) | DOI: 10.29259/jmbs.v14i1.8847

Abstract

The Purpose of this research is to determine the effect of price against the decisions of consumers in purchasing BlackBerry Curve at Senior High School students at  Muhammadiyah 1 Palembang.  The writer would like to know how prices affect students’ decisions to buy the BlackBerry Curve.  Data used is the purchase decision, which is the dependent variable (Y) and the influence of price is the independent variable (X).  Quantitative method was used in this research, in taking the samples, the writer used the stratified random sampling technique.  95 samples were asked to complete the questionnaire.  The obtained data were processed by using sloven's formula as quoted by Husein (2001) then those data were analyzed by using the theoretical framework developed by private (2011).  The writer found that there was price effect against students' decisions to buy the BlackBerry Curve.  The result showed that the coefficient regression value was 0,611 it meant that there was a positive correlation between price affect against students' decisions to buy the BlackBerry Curve. Based on the value above, the writer can conclude that any value addition carried a price variable, then an increase in students purchasing decision to buy a BlackBerry Curve.
Co-Authors Dewi Fadila Hanifati Burhan Pridson Mandiangan Yusnizal Firdaus