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All Journal Journal of Information System JOIV : International Journal on Informatics Visualization Journal of Industrial Engineering Management Informatik : Jurnal Ilmu Komputer SEINASI-KESI Cendekia : Jurnal Pengabdian Masyarakat SABDAMAS Community Empowerment ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat JITSI : Jurnal Ilmiah Teknologi Sistem Informasi Jurnal Pengabdian Teratai ABDIKOM
Rudhy Ho Purabaya
Universitas Pembangunan Nasional Veteran Jakarta
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Community Empowerment

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Socio-economic empowerment of the Tengkurak Village society through education assistance and social media-based digital marketing training Rudhy Ho Purabaya; Kraugusteeliana Kraugusteeliana; Artika Arista
Community Empowerment Vol 7 No 9 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.7853

Abstract

It is crucial to boost the industry's capabilities and competitiveness in light of the swiftly evolving global market competition. Digital technology is rapidly developing in a variety of fields. Therefore, the service conducts education and training assistance activities for digital-based marketing as a means of concern and implementation of cooperation with partners. The team prepared video tutorials and digital marketing modules with Facebook. After participating in the program, the Tengkurak Village community gained new knowledge and understanding regarding Digital Marketing with Facebook and its use. This is based on the evaluation's finding which revealed thatthere was an increase in understanding of Facebook-based digital marketing by 40%.
Co-Authors Abdullah, Engku Fadzli Hasan Syed Ananda Alvi Al Fadhli Josephine Anita Muliawati Artika Arista Cahyani, Intan Putri Erly Krisnanik Ermatita - Ernawati, Iin Fathiyah, Alyssa Fitria Ayuningtyas Henki Bayu Seta I Wayan Widi Pradnyana Intan Hesti Indriana Kragusteeliana, Kragusteeliana Kraugusteeliana Kraugusteeliana Mohamad Bayu Wibisono Nurfajriah, Nurfajriah Nurlaili, Ika Riyantini, Rini Ruth Bunga Wadu Sarika, Sarika Siregar, Izhar Yusuf Theresiawati Tjahjanto, Tjahjanto Wahyono, Bambang Tri Wirawan , Rio