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Digital Marketing Pengaruh Digital Marketing Dan Pilihan Produk Dalam Pengambilan Keputusan Minat Membeli Konsumen Pada Marketplace Tokopedia Anggit Suryopratomo; Evan Jaelani
JSMA Vol 14 No 1 (2022): JSMA (Jurnal Sains Manajemen dan Akuntansi)
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi STAN IM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37151/jsma.v14i1.83

Abstract

Penelitian ini dilakukan untuk mengetahui besarnya pengaruh digital marketing yang terdiri dari media social, website, PPC advertising, dan SEO Search engine optimization terhadap minat membeli konsumen dan pilihan produk pada marketplace Tokopedia. Ruang lingkup penelitian hanya membahas pengaruh digital marketing dan pilihan produk terhadap minat membeli konsumen pada marketplace Tokopedia. Rancangan penelitian ini menggunakan jenis penelitian penjelasan (explanatory research) dengan pendekatan kuantitatif. Variabel yang digunakan dalam penelitian ini ada tiga, yaitu digital marketing ( ), Pilihan Produk ( ), dan Minat Membeli (Y). Pengumpulan data diperoleh melalui penyebaran kuesioner, populasi penelitian adalah konsumen Marketplace Tokopedia, di mana jumlah populasinya tidak diketahui. Sampel diambil dengan teknik accidental sampling. Hasil penelitian menunjukkan bahwa: (1) ada pengaruh positif digital marketing terhadap keputusan minat membeli produk di Tokopedia; (2) tidak ada pengaruh pilihan produk terhadap keputusan minat membeli di Tokopedia; dan (3) ada pengaruh digital marketing dan pilihan produk terhadap keputusan pembelian di Tokopedia. Faktor digital marketing dan pilihan produk mempunyai pengaruh sebesar 27% terhadap keputusan minat membeli produk di Tokopedia, sedangkan sisanya 73% dipengaruhi oleh variabel lain yang tidak dimasukkan dalam penelitian ini.
STRATEGI PENGEMBANGAN KUALITAS PELAYANAN UNTUK MEMENUHI KEINGINAN KONSUMEN PADA BENGKEL WIJAYA TOYOTA Anggit Suryopratomo
Ekonam: Jurnal Ekonomi, Akuntansi & Manajemen Vol 1 No 1 (2019): Februari 2019
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.139 KB) | DOI: 10.37577/ekonam.v1i1.102

Abstract

This study addresses the complex problems in taking a decision to achieve corporate objectives, to improve the quality of consumer care services, as well as care services in accordance with the wishes of the customer in Workshop Wijaya Toyota (PT Wijaya Motor Lestari) in partnership with PT Astra International Tbk. This research is descriptive, assigning a sample of 100 customers. Data were processed in the qualitative methods using Quality Function Deployment and the result was displayed in a matrix House of Quality. The results show that strategies the workshop Wijaya Toyota applies to improving the quality of services are: the waiting room and toilet cleanliness, promoting warranty repair workshop, ensuring the accuracy of completion time of maintenance, speed of completion of the work, maintenance appropriate to their complaints, garage attendant explanation of maintenance, stock availability of original spare parts, direct workshop personnel explanation at the time of submission, garage attendant explanation upon delivery, transparent overall cost to be paid, reasonableness price of original parts, friendliness and courtesy officer spare parts, and workshop personnel direct contact.
AUDIT TATA KELOLA TEKNOLOGI INFORMASI DENGAN MENGGUNAKAN ASSESSMENT TOOLS COBIT 5 (STUDI KASUS PERPUSTAKAAN DAN KEARSIPAN) Anggit Suryopratomo
Ekonam: Jurnal Ekonomi, Akuntansi & Manajemen Vol 3 No 2 (2021): Agustus 2021
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.904 KB) | DOI: 10.37577/ekonam.v3i2.326

Abstract

The Library and Archives Service as a regional technical institution which is a supporting element of the task of carrying out the formulation and implementation of specific policies, namely the affairs of the library and archives. The Library and Archives Service has utilized the application of information technology (IT). Based on these problems, the research aimed to measure the level of IT governance capability in The Library and Archives by using the COBIT 5 framework. It is done by the method of PAM (Process Asseement Model). Measurement begins with identified the problems and mapped them to relevant processes of COBIT 5. Then the assessment of the 12 selected processes of COBIT 5 conducted to determine the current level of capability and also the capability level to be achieved in The Library and Archives mostly at level 2 (manage). From the measurement result then it determined the improvement recommendations to achieve expected capability level, where in the target capability level are at level 3 (established) and 4 (predictable). Improvement is needed in order to be able to increase the capability simultaneously. The main recommendations proposed include making the Standard Operating Procedure (SOP) for each IT activities, and improving the quantity and quality of IT human resources. This recommendations intended to improve performance and as a reference for IT governance improvement in the future. Dinas Perpustakaan dan Kearsipan sebagai lembaga teknis daerah yang merupakan unsur penunjang tugas melaksanakan perumusan dan pelaksanaan kebijakan khusus, yaitu urusan perpustakaan dan kearsipan. Dinas Perpustakaan dan Kearsipan telah memanfaatkan penerapan teknologi informasi (TI). Berdasarkan permasalahan tersebut, penelitian ini bertujuan untuk mengukur tingkat kapabilitas tata kelola TI di Perpustakaan dan Arsip dengan menggunakan framework COBIT 5. Dilakukan dengan metode PAM (Process Asseement Model). Pengukuran dimulai dengan mengidentifikasi masalah dan memetakannya ke proses COBIT 5 yang relevan. Kemudian penilaian terhadap 12 proses terpilih COBIT 5 dilakukan untuk mengetahui tingkat kapabilitas saat ini dan juga tingkat kapabilitas yang akan dicapai di Perpustakaan dan Arsip sebagian besar di tingkat 2 (mengelola). Dari hasil pengukuran tersebut kemudian ditentukan rekomendasi perbaikan untuk mencapai tingkat kapabilitas yang diharapkan, dimana pada tingkat kapabilitas target berada pada level 3 (mapan) dan 4 (predictable). Perbaikan diperlukan agar mampu meningkatkan kapabilitas secara bersamaan. Rekomendasi utama yang diajukan antara lain pembuatan Standard Operating Procedure (SOP) untuk setiap kegiatan TI, serta peningkatan kuantitas dan kualitas SDM TI. Rekomendasi ini dimaksudkan untuk meningkatkan kinerja dan sebagai acuan perbaikan tata kelola TI di masa mendatang.
Pengaruh Disiplin Eksekusi (4D) terhadap Efektivitas Kerja Karyawan di Bank BJB Kantor Cabang Majalaya Hilman S. Nurmana; Anggit Suryopratomo; Herlida Yuliani
Jurnal Dimamu Vol. 1 No. 2 (2022)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (945.917 KB) | DOI: 10.32627/dimamu.v1i2.474

Abstract

Based on the observations, that the background of this study is the Non PerformingLoan (NPL) target that has been experiencing fluctuations over the last three years. This study aims to find out how the influence of the four execution disciplines (focus on the very important, act on lead measure, record achievements in the scoreboard, and maintain accountability of each employee) on the effectiveness of employee work at Bank BJB Majalaya Branch Office. The object in this research is bjb bank employee of Majalaya branch office. The types of associative quantitative research, primary data types, and data collection techniques in the form of observations, interviews, library studies and questionnaires. While the sampling technique using slovin formula with a population of 60 employees obtained a sample of 38 employees. The results of the study show that there is an effect of focusing on the very important thing (X1) on employee work effectiveness (Y) by 27.7%, acting based on lead measure (X2) on employee work effectiveness (Y) by 17.8%, recording achievements in the scoreboard (X3) on the work effectiveness of employees (Y) of 42.7%, and maintaining the accountability of each employee (X4) on the effectiveness of employees' work (Y) of 35.4%. The results simultaneously X1, X2, X3, and X4 affect Y by 40.4%.
Menentukan Efektivitas Pemanfaatan Teknologi Pembelajaran Terhadap Motivasi Belajar Siswa di MAS Plus Darul Hufadz Ade Rosadi; Partono Partono; Anggit Suryopratomo
Jurnal Dimamu Vol. 1 No. 3 (2022)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In teaching and learning activities, student learning motivation is very important and mandatory because it can encourage students to participate in teaching and learning activities curiously so that the learning atmosphere becomes conducive, learning objectives can be achieved and students have the expected value standards. The purpose of this study is to apply data mining in processing student value data to measure how far the influence of the use of technology in learning is on student learning motivation at MAS Plus darul Hufadz. The analysis used in this study consisted of the calculation of the highest and lowest values, mean, median, standard deviation and range in each research variable.
Rancang Bangun Sistem Informasi Pembelian dan Penjualan Sparepart Motor di Bengkel Qira Moto Nova Indrayana Yusman; Anggit Suryopratomo; Silva Alviyani; Agreindra Helmiawan
Jurnal Dimamu Vol. 2 No. 1 (2022)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v2i1.667

Abstract

The design and manufacture of an Information System for the Purchase and Sale of Motorcycle Parts is a system created to overcome the problems that occur, including minimizing the loss or damage of transaction evidence and making it easier to make transaction reports. The research method used is the SLDC (System Development Life Cycle) system and the waterfall model. System analysis and design tools used in this final project are Flowmap, DFD (Data Flow Diagram), ERD (Entity Relationship Diagram), Structure Chart, and Database Relationship Schema. The results achieved by making this information system are minimizing loss or damage to evidence of transactions, simplifying the process of controlling and searching for stock items and making it easier to make purchase and sale transaction reports.
Pengaruh Penerapan Balanced Scorecard terhadap Kinerja Manajemen di BPRS PNM Mentari Garut Susanti Laelasari; Adi Indradi Wazdi; Yudi Guntara; Anggit Suryopratomo
Jurnal Dimamu Vol. 2 No. 3 (2023)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v2i3.803

Abstract

This research is motivated by the weakness of the company's performance measurement system that focuses on financial aspects and ignores non-financial performance, so a performance measurement model is made using the balanced scorecard. This study aims to determine how the effect of the balanced scorecard on management performance in BPRS PNM Mentari Garut. The object of this research is to measure management performance. This type of research is quantitative associative. Data collection techniques in the form of observation, interviews, literature study and questionnaires. While the population is all employees, amounting to 42 people. The results showed that there was no influence of the financial perspective on management performance with the results of the t-test value tcount < ttable (1,933 < 2,021), there was a significant influence between the customer perspective on management performance and the results of the t test value tcount > ttable (3.182 > 2.021), there is a significant effect between the internal business process perspective on management performance with the results of the t-test value tcount > ttable (3,800 > 2,021), there is a significant influence between the learning and growth perspective on management performance with the t test results tcount > ttable (4,474 > 2,021), Simultaneously the Balanced Scorecard has a significant effect on management performance, it can be seen in the F test that the value of Fcount > Ftable (5.835 > 2.63).
Pengoptimalisasian Persediaan Dengan Menggunakan Sistem Distribution Requirement Planning (DRP) di PT. XYZ Anggit Suryopratomo; kiki abdul muluk
Sainteks: Jurnal Sain dan Teknik Vol 4 No 1 (2022): Maret
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/sainteks.v4i1.397

Abstract

Most of the Indonesian population has a livelihood in agriculture. Fertilizer is the main component for farmers to use in farming so that managed plants can grow well. PT XYZ must be able to provide fertilizer in accordance with the demands and needs of local farmers. The level of fertilizer inventory in the warehouse is analyzed and recommendations are given to make it optimal. Optimal in the sense that the inventory level does not experience a shortage of inventory. The research method in the case study at PT XYZ is descriptive analytic. The data collection techniques used were observation, interviews and documentation studies obtained from companies and literatures related to writing. These data were analyzed using qualitative and quantitative analysis. The results obtained from this study with the DRP design using the Q System method, indicate that the estimation that has been made by PT XYZ is the estimate that is closest to the realization in an effort to optimize inventory.
Comparative Analysis of Four Time-Series Models in an Effort to Determine The Optimal Forecasting Results Kiki Abdul Muluk; Anggit Suryopratomo
Sainteks: Jurnal Sain dan Teknik Vol 4 No 2 (2022): September
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/sainteks.v4i2.457

Abstract

Forecasting is one of the company's efforts, which is the decision making for the strategy carried out. A good company will predict the production of products that will be achieved, for the future and can help solve the problem of fluctuating conditions which generally often become a problem in the company. Forecasting demand (demand), is very helpful for companies to consider in carrying out the production process in the next several periods. Furthermore, to find out what method is suitable for the forecasting method, it is used by knowing the patterns and historical data. Accuracy in using the right forecasting method is expected to assist the company in determining the level of production in accordance with consumer demand in the future. Time-series models are methods that predict the future using historical data. Time-series models make the assumption that what happens in the future is a function of what has happened in the past. The advantage of time-series models is that they can see what has happened over a period of time and use a series of past data to make predictions. The application of the right and directed forecasting method can support the company to make optimal sales in order to achieve the maximum level of profit.
Rancang Bangun Sistem Informasi Media Pembelajaran Interaktif Bahasa Inggris Berbasis Web Topan Setiawan; Anggit Suryopratomo; M. Fandra Yudha; M. Imam Maulana
Jurnal Accounting Information System (AIMS) Vol. 5 No. 2 (2022)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

English is an international language that has been used almost all over the world with the number of speakers increasing every year. According to The Ethnologue, currently the number of English speakers has reached 1.45 billion people. With these facts, English is a language that should be mastered by everyone in the current era. However, there are still many people who find it difficult for various reasons. By utilizing the development of information systems and information technology in the modern era, the author intends to design an interactive web-based English learning media information system, where the system design method used is Kanban with Unified Modeling Language (UML) modeling tools. The programming language used is PHP, Laravel framework, and MySQL database. From the design results obtained an interactive learning software equipped with pictures, audio, video, animation, and exercise, so that it is hoped that it will be able to improve students' English skills.