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All Journal JSMA (Jurnal Sains Manajemen dan Akuntansi) International Journal of Economics Development Research (IJEDR) Ekonam : Ekonomi, Akuntansi dan Manajemen Jurnal Dimamu Jurnal AbdiMU Cerdika: Jurnal Ilmiah Indonesia Jurnal Pengabdian Kepada Masyarakat Babakti Sainteks: Jurnal Sain dan Teknik Jurnal Accounting Information System (AIMS) Jurnal Maps (Manajemen Perbankan Syariah)
Anggit Suryopratomo
Bisnis Digital, Universitas Ma’soem, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Transportation Other

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Mapping Topic Relationships in Metaverse Research in Digital Business : A Co-Occurrence Approach Suryopratomo, Anggit
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 8 No. 2 (2025)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v8i2.1382

Abstract

The metaverse, a virtual world integrated with real life, has attracted significant attention from both academic and industrial research communities. Projections estimate a market value of $800 billion by 2024. However, the majority of metaverse research to date has focused exclusively on technical aspects and specific applications. This research aims to map the inter-topic relationships in metaverse literature and digital business through bibliometric analysis, specifically co-occurrence analysis, to identify existing trends and patterns. Quantitative analysis, through bibliometric evaluation and descriptive statistics, was performed on the Scopus database, yielding 130 relevant articles from 2000 to 2024. The results indicated that "e-commerce" emerged as the predominant topic, followed by "augmented reality" and "virtual reality," underscoring its significance within the digital business landscape. The analysis identified six primary clusters: (1) Digital Transformation and Digital Economy, (2) E-Commerce and Customer Experience, (3) Consumer Behavior and Social Media, (4) Innovation and Digital Technology, (5) Big Data and Cross-Border Trade, and (6) Trust and Virtual Worlds.
Sosialisasi Penggunaan Gadget melalui Media Pembelajaran dengan Metode Participatory Action Research Suryopratomo, Anggit; Nisa, Dea; Saebah; M. Zaid
Jurnal AbdiMU (Pengabdian kepada Masyarakat) Vol. 5 No. 1 (2025): Mei
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/abdimu.v5i1.1372

Abstract

Karyalaksana Village, Ibun District, Bandung Regency is one of the villages where most of the children already have gadgets, whether they are personal gadgets or those belonging to their parents. The rapid development of digital technology has made gadgets a part of modern life, including the lives of children. The problem that occurs in Karyalaksana Village is the lack of awareness that excessive use of electronic devices such as gadgets can have various negative impacts on health. This work program aims to educate children in Karyalasana Village about the negative impacts of excessive use of gadgets. The ac tivity method used PAR (Participacy Action Research) is through 3 stages Planning, Implementation, Result and Evaluation. The results of this service activity include participants being able to undrestand the impotance of limiting the use of gadgets in everyday life and introducing traditional games as a more useful alternative.
Transformasi Digital dalam Pengelolaan Website Desa Studi Kasus Desa Pahonjean zulkifli, ridwan; Suryopratomo, Anggit; Gymnastiar, Prayoga; Raihansyah, Muhammad Dhafa
Jurnal Pengabdian Kepada Masyarakat Babakti Vol 4, No 1 (2024)
Publisher : Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/babakti.v4i1.1448

Abstract

Penelitian ini membahas peran transformasi digital dalam pengelolaan website desa di Desa Pahonjean. Fokus utama adalah pemeliharaan dan pembaruan website desa sebagai sarana utama dalam penyebaran informasi dan transparansi pemerintahan desa. Kegiatan ini melibatkan pembaruan tampilan website, optimalisasi fitur, dan peningkatan aksesibilitas bagi masyarakat. Hasil penelitian menunjukkan bahwa digitalisasi desa melalui website berkontribusi terhadap kemudahan akses informasi oleh masyarakat dan meningkatkan interaksi antara pemerintah desa dan warga.
Pembuatan Konten Tiktok Dalam Pelaksanaan Kuliah Kerja Nyata di Desa Karyalaksana, Ibun Kabupaten Bandung Suryopratomo, Anggit; Zulkifli, Ridwan; Fikri, M.Nurul; Amalia, Saebah Nur
Jurnal Pengabdian Kepada Masyarakat Babakti Vol 4, No 2 (2024)
Publisher : Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/babakti.v4i2.1450

Abstract

Peningkatan pengetahuan siswa tentang media sosial dalam upaya meningkatkan pengetahuan teknologi informasi. Kegiatan ini dilakukan sebagai media informasi KaryalaksanaKKN2024, Ibun, Jawa Barat. Kegiatan KKN yang dirasakan perlu untuk diperkenalkan kepada pihak luar, Masyarakat Desa Karyalaksana belum terlalu mengenal lebih dalam tentang tiktok karena mereka belum terlalu mengikuti lifestyle saat ini terutama dibidang media sosial. Metode yang akan digunakan dalam kegiatan pengabdian kepada masyarakat ini adalah melihat beberapa referensi, diskusi dan melakukan proses produksi video tiktok. Diskusi yang disampaikan adalah materi isi produksi video tiktok. Proses produksi video dilakukan secara Bersama-sama dengan anggota kelompok KKN. Melalui pelaksanaan kegiatan KKN ini diharapkan banyak manfaat bagi desa karyalaksana dalam meningkatkan pemahaman media sosial tiktok.  Hasil video tiktok kegiatan KKN membuka pandangan citra positif mengenai kegiatan KKN di Desa Karyalaksana. Pentingnya media sosial dapat membantu dan mempermudah informasi kegiatan selama KKN berlangsung
Analisis Digital Marketing dan Pengoptimalisasi Pemasaran Digital dalam Meningkatkan Exposure Oloo Oloo Drink Suryopratomo, Anggit
Cerdika: Jurnal Ilmiah Indonesia Vol. 4 No. 7 (2024): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v4i7.821

Abstract

Penelitian ini membahas mengenai pengembangan saluran pemasaran dan upaya untuk meningkatkan exposure brand minuman Oloo Oloo Drink melalui digital marketing. Data diperoleh dengan melakukan serangkaian wawancara dan observasi, kemudian dianalisis STP, Marketing Mix, BMC, SWOT, Porter’s Five Forces, Analisis Gap dan Pareto. Tujuan analisis adalah untuk menemukan permasalahan dengan Tingkat urgensi tertinggi, terutama dalam bidang marketing. Dari hasil analisis ditemukan dua permasalahan utama dari sisi marketing yang dihadapi oleh UMKM yaitu kurangnya optimalisasi saluran pemasaran digital, dan rendahnya exposure brand minuman Oloo Oloo Drink. Melalui beberapa analisis diharapkan dapat membantu minuman Oloo Oloo Drink dalam meningkatkan performanya dengan menggunakan digital marketing
Sistem Pendukung Keputusan Seleksi Calon TKI ke Jepang dengan Metode Topsis Faisal, Muhamad Fandi; Suryopratomo, Anggit; Ishak, Kanda M.
Jurnal Dimamu Vol. 3 No. 2 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v3i2.948

Abstract

The purpose of the study is to shorten the time and facilitate the selection process of prospective Indonesian workers and create a decision support system based on performance appraisal criteria in the selection of prospective workers so as to obtain objective results, as well as to minimize errors from the selection process of prospective Indonesian workers to work in Japan at PT. Sarekah Insan Atama Foundation. This thesis uses a Decision Support System with the TOPSIS method then a system development method using OOAD (object-oriented analysis and design). The results showed that the creation of this website-based application can facilitate the CTKI Selection assessment process to work in Japan at PT. Sarekah Insan Atama Foundation.
Firm Size Moderation in Digital Environmental Disclosure, Online Attention, and Stock Prices Suryopratomo, Anggit; Majidah, Majidah; Mahaputra, M. Syafaruddin; Widuri, Awat; Fujiana, Dara
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9707

Abstract

The objective of this study is to investigate the effect of digital environmental disclosure and online attention on stock prices, and the moderating role of company size in non-cyclical consumer goods issuers on the Indonesia Stock Exchange. The Green Digital Marketing Intensity (GDMI) index represents digital environmental disclosure and is constructed from green communication traces on corporate websites and official social media. Online attention is measured using a composite index derived from Google search interest and corporate website traffic. Grounded in signaling theory, legitimacy theory, stakeholder theory, and the attention-based view, the study positions GDMI and online attention as signals that influence market assessment, while company size acts as a structural factor that alters signal strength. A balanced panel of 14 issuers during 2021–2024 (56 firm-year observations) was analyzed using Feasible Generalized Least Squares panel regression under inter-firm heteroscedasticity. The results show that GDMI, online attention, and company size positively and significantly affect stock price logs. However, the interaction between GDMI and size is negative and significant, while the interaction between ATT and size is positive and significant. These indicate that digital environmental disclosure has a stronger effect on stock prices in smaller companies, whereas online attention has a larger effect in bigger companies. In conclusion, digital green communication footprints and online attention are valued by the market, yet their influence depends on firm size. Practically, digital green communication strategies should be tailored to company scale, and future research is encouraged to expand sectors, periods, and digital attention indicators. Keywords: Digital environmental disclosure; Firm size; GDMI; Online attention; Stock prices.
Pengenalan Dasar Augmented Reality 3D dengan Unity untuk Meningkatkan Kreativitas Pengusaha Muda Suryopratomo, Anggit
Jurnal AbdiMU (Pengabdian kepada Masyarakat) Vol. 5 No. 2 (2025): November
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/abdimu.v5i2.1467

Abstract

The objective of the preliminary introduction of three-dimensional augmented reality (AR) with Unity is to enhance the creativity of young entrepreneurs in the Cipareuag community. This initiative is designed to address the limited understanding of young entrepreneurs regarding the utilization of 3D AR, with the objective of enhancing their knowledge and fostering innovation. This is undertaken to mitigate the challenges posed by a highly competitive market. The initiative has been meticulously designed to impart a comprehensive understanding of AR applications and Unity proficiency to these young entrepreneurs. The instructional approach adopted in this initiative encompasses a combination of material presentation and demonstration, complemented by the availability of module materials. The module is meticulously structured into five sections: (1) An introduction to AR and Unity, (2) Comprehensive instructions on downloading Unity, (3) Thorough guidelines on Unity installation, (4) Tutorials on fundamental construction, and (5) Instructions on installing AR projects on Android devices. The evaluation of the implementation of this module is based on questionnaires distributed to participants. The findings of this study demonstrated a substantial enhancement in comprehension, awareness, and entrepreneurial skills among Cipareuag youth in utilizing 3D AR employing the Unity platform, with a score of 83% in the combined Good and Very Good.
Strategi Peningkatan Ekonomi Masyarakat Desa Cinangsi melalui Diversivikasi Produk Olahan Buah Sawo Silvi Nurianah, Silvi; Suryopratomo, Anggit; Lestari, Tia Astiani; Agus, Eka Agus F
Jurnal AbdiMU (Pengabdian kepada Masyarakat) Vol. 5 No. 2 (2025): November
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/abdimu.v5i2.1593

Abstract

Cinangsi Village has abundant local agricultural potential, especially sapodilla fruit, which is available almost year-round. Until now, its utilization has been limited to fresh sales with low economic value, so a product diversification strategy is needed to increase competitiveness and added value. This study aims to examine the processing of sapodilla into dodol (a traditional Indonesian snack) as a superior village product that can strengthen local culinary identity. The activity method used is PAR (Participatory Action Research) through three stages: Planning, Implementation, Results, and Evaluation. The results of this community service activity can be an innovation in providing new business opportunities for housewives and MSMEs. The results achieved show an increase in skills in processing sapodilla fruit into sapodilla dodol products, which have a longer shelf life and wider market potential than fresh fruit. Thus, diversification of processed sapodilla products into dodol can be an effective strategy in increasing the economic independence of the Cinangsi Village community in a sustainable manner.
Co-Authors Adi Indradi Wazdi Agus, Eka Agus F Amalia, Saebah Nur evan jaelani Faisal, Muhamad Fandi Fikri, M.Nurul Fujiana, Dara Gymnastiar, Prayoga Herlida Yuliani Hilman S. Nurmana Ishak, Kanda M. Kiki Abdul Muluk Lestari, Tia Astiani M. Fandra Yudha M. Imam Maulana M. Zaid Mahaputra, M. Syafaruddin Majidah Majidah Muhammad Agreindra Helmiawan Nisa, Dea Nova Indrayana Yusman Raihansyah, Muhammad Dhafa Saebah Silva Alviyani Silvi Nurianah, Silvi Susanti Laelasari Topan Setiawan Widuri, Awat Yudi Guntara zulkifli, ridwan