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All Journal Jurnal Promosi Pendidikan Ekonomi EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Manajemen Jurnal Sinar Manajemen Jurnal Manajemen STIE Muhammadiyah Palopo Fokus Ekonomi JURNAL EKONOMI JURNAL MANAJEMEN Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen Jurnal Ilmu Manajemen Profitability Journal of Servite Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Patikala ALMUJTAMAE: Jurnal Pengabdian Masyarakat Al-Buhuts (e-journal) Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) Balance : Jurnal Akuntansi dan Manajemen Journal Economic Insights Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Prosiding Seminar Nasional Unimus EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Jurnal Ekonomi, Manajemen, Akuntansi
Wulan Suryandani
UNIVERSITAS YPPI REMBANG
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Analisis Citra Merek, Kualitas Produk, dan Penetapan Harga Terhadap Keputusan Pembelian Onik Kopi Store di Rembang Kota Pratama, Novian David; Suryandani, Wulan
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 9, No 2 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v9i2.1840

Abstract

Abstract Technology is currently experiencing rapid development with the aim of facilitating various daily tasks, including in the business sector. For the business world, it is crucial for business practitioners to carefully observe customer behavior in order to make more informed purchasing decisions. The high attractiveness of a product may have a significant influence on consumer behavior when making purchase transactions. As part of this understanding effort, research is conducted to investigate how brand perception, product quality, and pricing affect purchasing decisions at Onik Coffee located in Rembang City. The dependent variable in this study is the purchasing decision, while the independent variables involve brand image, product quality, and price. The sampling method used is non-probability sampling, with the research population focused on consumers who have made purchases and consumed products at Onik Coffee Store in Rembang City. The non-probability sampling technique is applied through the accidental sampling method, and a total of 100 respondents are sampled in this study. Multiple linear regression analysis is chosen as the method of analysis to evaluate the relationships between these variables. The results of the analysis indicate that brand image, product quality, and pricing significantly have a positive impact on consumer decisions to purchase Onik Coffee in Rembang City.Keywords:  Brand Image, Product Quality, Pricing and Purchasing Decisions.AbstrakTeknologi kini mengalami perkembangan yang pesat dengan tujuan mempermudah berbagai tugas sehari-hari, tak terkecuali di bidang bisnis. Bagi dunia usaha, penting bagi pelaku bisnis untuk mengamati dengan cermat perilaku pelanggan guna membuat pilihan pembelian yang lebih cerdas. Daya tarik tinggi pada suatu produk mungkin memiliki pengaruh yang signifikan terhadap perilaku konsumen pada saat melakukan transaksi pembelian. Sebagai bagian dari upaya pemahaman ini, penelitian dilakukan untuk menyelidiki bagaimana persepsi merek, kualitas produk, dan penetapan harga dapat memengaruhi keputusan pembelian di Onik Kopi yang berlokasi di Kota Rembang. Variabel terikat dalam penelitian ini adalah keputusan pembelian, sementara variabel bebasnya melibatkan citra merek, kualitas produk, dan harga. Metode pengambilan sampel yang digunakan adalah non-probability sampling, dengan populasi penelitian terfokus pada konsumen yang pernah melakukan pembelian dan mengkonsumsi produk di Onik Kopi Store di Kota Rembang. Teknik sampling non-probability diterapkan melalui metode accidental sampling, dan total 100 responden menjadi sampel dalam penelitian ini. Analisis regresi linier berganda dipilih sebagai metode analisis untuk mengevaluasi hubungan antara variabel-variabel tersebut. Hasil analisis menunjukkan bahwa citra merek, kualitas produk, dan penetapan harga secara signifikan memberikan dampak positif terhadap keputusan konsumen untuk membeli Kopi Onik di Kota Rembang.Kata Kunci: Citra Merek, Kualitas Produk, Penetapan Harga dan Keputusan Pembelian.
Strategi Penguatan Branding dan Implementasi Pembukuan Sederhana pada UMKM Warung Makan Mbak Sari Putri Setyawan, Maulita; Wulandari Hamzah, Sri; Reza Maulana, Ananda; Suryandani, Wulan
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 5 No. 2 (2025): Jurnal PkM PATIKALA
Publisher : Pusat Pengembangan Pendidikan dan Bakat Indonesia/Education and Talent Development Center of Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v5i2.3640

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting local economic development, yet many micro-entrepreneurs still struggle to establish a strong business identity and manage their finances in a structured manner. This community service program aims to enhance the managerial capacity of the MSME “Warung Makan Mbak Sari” through strengthened branding, improved digital visibility, and the implementation of simple bookkeeping practices. The program was conducted using a participatory approach consisting of a pre-survey, program design, hands-on mentoring, and evaluation. The results show that the MSME successfully developed a new visual identity including a logo, banner, and standardized menu which improved recognition and customer appeal. The business was also registered on Google Maps, making it easier for customers to locate the stall and expanding its marketing reach. In financial management, training on simple bookkeeping enabled the owner to record daily income and expenses more accurately and understand basic cashflow conditions. This intervention increased the owner’s confidence and professional capability in managing the business. Overall, the program positively contributed to enhancing the MSME’s operational readiness and competitiveness. The results suggest that practical and targeted assistance can serve as an effective model for other micro-enterprises facing similar challenges. Continued application of improved branding and bookkeeping practices is expected to support sustainable business growth in the digital era.
PENGARUH PROFITABILITAS, LIKUIDITAS DAN LEVERAGE BAGI HARGA SAHAM PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BEI Zainurrohman, Zainurrohman; Suryandani, Wulan
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13, No 2 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i2.11859

Abstract

Penelitian ini dilaksanakan untuk mengukur dan menjelaskan dampak profitabilitas, likuiditas, dan leverage bagi harga saham di perusahaan perbankkan yang terdaftar di BEI periode 2019-2023. Jenis data yang dipakai ialah data sekunder yang setiap perusahaan perbankkan yang diraih dari situs resmi BEI melalui ww.idx.co.id dan anual report. Teknik pengambilan sampel yang dipakai peneliti menggunkan purposive sampling. Banyaknya sampel yang dipakai dalam penelitian ialah sejumlah 30 perusahaan perbankan  yang menerbitkan harga saham periode 2019-2023. Teknik analisis data yang dipakaiyaitu uji analisis regresi linier berganda dengan program  IBM SPSS Statistics 25. Nilai observasi memberitahukan  bahwa profitabilitas positif tidak signifikan bagiharga saham. Likuiditas positif tidak signifikan bagiharga saham dan leverage positif tidak signifikan bagiharga saham. Hasil uji determinasi memberitahukan bahwa nilai Adjusted R square 0,053 yang artinya bahwa variabel profitabilitas, likuiditas dan leverage mampu menjelaskan variabel kebijakan dividen memperoleh  nilai5,3%, sedangkan 94,7% diartikan dengan varibel lain diluar model penelitian yang tidak diteliti pada observasi ini.
Pengaruh Dewan Komisaris Independen, Dewan Direksi dan Ukuran Perusahaan terhadap Kinerja Keuangan Lailatul Nuur Khasanah; Wulan Suryandani
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 1 (2025): February
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i1.553

Abstract

Dalam studi menjelaskan pengaruhnya dewan komisaris independen, dewan direksi dan ukuran perusahaan pada kinerja keuangan. Populasinya ini meliputi emiten sektor consumer goods antara tahun 2019 hingga 2023 di BEI. Teknik kuantitatif dan sumbernya data sekunder dipakai dalam stusi ini. Sebanyak 135 observasi emiten selama periode 5 tahun didapat melalui pemakaian pendekatannya purposive sampling. Analisa regresi linier berganda ialah metodologi analisa data yang dipakai. Temuan memperlihatkan bahwa secara parsial dewan komisaris independen berpengaruh positif signifikan terhadap kinerja keuangan, dewan direksi dan ukuran perusahaan berpengaruh negatif tidak signifikan terhadap kinerja keuangan. Studi ini memakai ROA sebagai proksi yang digunakan dan memiliki keterbatasan, yakni pemakaian sampelnya emiten hanya dari tahun 2019 hingga 2023 maka perpanjangan periodenya studi memungkinkan adanya kemungkinan temuan alternatif. Studi ini memperlihatkan bahwa dewan komisaris independen, dewan direksi dan ukuran perusahaan untuk menjelaskan pengaruhnya kinerja keuangan. Investor yang berencana untuk berinvestasi di emiten harus mempertimbangkan kinerja keuangannya karena bisa memberikan acuannya terkait kemungkinan di kemudian hari. Kata Kunci: Dewan Komisaris Independen, Dewan Direksi, Ukuran Perusahaan, Kinerja Keuangan.
PENGARUH KEPUTUSAN INVESTASI, KEPUTUSAN PENDANAAN, KEBIJAKAN DIVIDEN, DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN INDEKS LQ 45 YANG TERDAFTAR DI BURSA EFEK INDONESIA Putri, Dhika Aryana; Suryandani, Wulan
JURNAL EKONOMI Vol. 13 No. 1 (2023): Jurnal Ekonomi - Februari 2023
Publisher : JURNAL EKONOMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of Investment Decisions, Funding Decisions, Dividend Policy, And Profitability on the value of LQ 45 Index companies listed on the Indonesia Stock Exchange. The population of this study is LQ 45 companies listed on the IDX for the 2017-2021 period, with a sample of 15 companies and a total of 75 observations. The type of data used is company secondary data. The sampling technique used purposive sampling technique. Data analisysis using multiple linier analysis with the help of IMB SPSS Statistics. The results of the study show that investment decisions have no significant positive effect on firm value, funding decisions have no significant positive effect on firm value, dividend policy has no significant positive effect on firm value, and profitability has a significant positive effect on firm value. The results of the coefficient of determination show a value of 0,461, which means that the variables of investment decisions, funding decisions, dividend policies, and profitability are able to explain the variable firm value of 46,1% while the remaining 53,9% is explained by other factors outside the research model conducted.
The Effect of Liquidity, Sales Growth, and Company Size on Capital Structure (Case Study on Transportation Companies Listed on the Indonesian Stock Exchange) Sinta Devi Firanti; Wulan Suryandani
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The capital structure of the business is its long-term debt and equity funding. In this study, the capital structure of transportation businesses listed on the Indonesian Stock Exchange (IDX) from 2013 to 2021 was tested and the impact of liquidity, sales growth, and company size was determined. There are 43 transportation businesses listed on the Indonesian Stock Exchange, but only 5 of them are utilized as examples because they have complied with the requirements. Purposive sampling was the sampling strategy utilized. The method for documenting research data is the data gathering method. Multiple linear regression analysis is the technique used for data analysis. The findings revealed that the capital structure is significantly impacted negatively by liquidity, significantly positively by sales growth, and hardly impacted positively by firm size. The adjusted R2 value obtained from the coefficient of determination test is 0.409, which means that the variation in the three independent variables CR, SG, and S can account for 40.9% of the variation in capital structure, with other factors other than those included in the study's model accounting for the remaining 59.1% of the variation
PENGARUH PROFITABILITAS, LIKUIDITAS DAN LEVERAGE BAGI HARGA SAHAM PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BEI Zainurrohman Zainurrohman; Wulan Suryandani
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13 No 2 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i2.11859

Abstract

Penelitian ini dilaksanakan untuk mengukur dan menjelaskan dampak profitabilitas, likuiditas, dan leverage bagi harga saham di perusahaan perbankkan yang terdaftar di BEI periode 2019-2023. Jenis data yang dipakai ialah data sekunder yang setiap perusahaan perbankkan yang diraih dari situs resmi BEI melalui ww.idx.co.id dan anual report. Teknik pengambilan sampel yang dipakai peneliti menggunkan purposive sampling. Banyaknya sampel yang dipakai dalam penelitian ialah sejumlah 30 perusahaan perbankan  yang menerbitkan harga saham periode 2019-2023. Teknik analisis data yang dipakaiyaitu uji analisis regresi linier berganda dengan program  IBM SPSS Statistics 25. Nilai observasi memberitahukan  bahwa profitabilitas positif tidak signifikan bagiharga saham. Likuiditas positif tidak signifikan bagiharga saham dan leverage positif tidak signifikan bagiharga saham. Hasil uji determinasi memberitahukan bahwa nilai Adjusted R square 0,053 yang artinya bahwa variabel profitabilitas, likuiditas dan leverage mampu menjelaskan variabel kebijakan dividen memperoleh  nilai5,3%, sedangkan 94,7% diartikan dengan varibel lain diluar model penelitian yang tidak diteliti pada observasi ini.
Analisis Kinerja Keuangan Sebelum dan Sesudah Merger dan Akuisisi pada Perusahaan yang Terdaftar di Bursa Efek Indonesia Periode 2020-2022 Mohammad Egi Safruddin; Wulan Suryandani
Al-Buhuts Vol. 22 No. 1 (2026): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v22i1.7543

Abstract

This study aims to analyze the differences in financial performance before and after mergers and acquisitions in companies listed on the Indonesia Stock Exchange during the 2020-2022 period. The sample in this study consisted of 29 companies selected using a purposive sampling technique based on predetermined criteria that align with the research objectives. The method used was a quantitative approach by applying the Wilcoxon signed rank test because all data were proven to be non-normally distributed. Financial performance indicators used in this study include Current Ratio (CR), Total Asset Turnover (TATO), Return on Assets (ROA), and Return on Equity (ROE), each of which represents aspects of liquidity, activity, and company profitability. The results of the study based on descriptive analysis show that several variables experienced an increase in financial performance in the two years before and two years after the merger and acquisition activities, while the results of the Wilcoxon Signed Rank Test indicate that there is no significant difference in financial performance in all these variables between the two years before and two years after the merger and acquisition activities. Thus, the merger and acquisition activities during the research period have not been able to provide significant changes to the company's financial condition in the short term. This finding indicates that the merger and acquisition strategy has not optimally produced the expected financial synergies, so that improving financial performance may take a longer time.
Pengaruh Literasi Keuangan, Gaya Hidup dan Sikap Keuangan Terhadap Pengelolaan Keuangan Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas YPPI Rembang Anantasya Dhiva Arifiyanto; Wulan Suryandani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.13744

Abstract

Perilaku keuangan atau pengelolaan keuangan berhubungan dengan tindakan nyata individu dalam membuat keputusan finansial, terutama bagaimana aspek psikologi berdampak pada pilihan finansial, bisnis, serta pasar keuangan. Setiap individu perlu mengatur keuangannya agar terhindar dari masalah keuangan yang serius. Akan tetapi, generasi muda, khususnya mahasiswa, biasanya lebih cenderung mengeluarkan uang untuk kebutuhan yang sering kali mengarah pada pola konsumtif, sehingga memperburuk cara mereka dalam mengelola keuangan. Populasi penelitian ini terdiri dari 254 mahasiswa Fakultas Ekonomi dan Bisnis Universitas YPPI Rembang. Teknik pengumpulan data yang digunakan yaitu kuesioner, cara memberi seperangkat pernyataan tertulis kepada responden untuk dijawab. Teknik sampling yang digunakan proportional stratified random sampling. Teknik yang dipakai untuk analisis data dalam studi ini adalah regresi linier ganda. Temuan dari penelitian ini mengindikasikan bahwa variabel literasi keuangan memberikan dampak positif yang signifikan terhadap pengelolaan keuangan mahasiswa, serta variabel gaya hidup juga memberikan dampak positif yang signifikan terhadap pengelolaan keuangan mahasiswa. Sementara itu, variabel sikap keuangan terbukti memiliki pengaruh positif tidak signifikan terhadap pengelolaan keuangan mahasiswa.
PENGARUH PENDAPATAN, GAYA HIDUP DAN LITERASI KEUANGAN TERHADAP PERILAKU KEUANGAN MAHASISWA PROGRAM STUDI MANAJEMEN UNIVERSITAS YPPI REMBANG Fahrudin Fahrudin; Wulan Suryandani
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3677

Abstract

Introduction: Students are often driven by specific motivations to acquire the products they need to fulfill their needs. This is because they tend to be tempted by popular or branded items. Moreover, many companies are focusing on students or the younger generation as their target market. Technological advancements are making it easier for students to stay informed about new trends and access these products, thus making them spend their money more quickly, not just on everyday items.Methods: This study used a quantitative method. The research object was YPPI Rembang University students with a population of 201 students and a sample of 67 respondents determined using proportional sampling techniques. The research instrument was a questionnaire. The data analysis technique used was multiple linear regression, while the data processing was carried out using the SPSS application.Results: The results of the study indicate that income has a negative and significant effect on financial behavior, meaning that higher respondents' income does not always lead to better financial behavior; it can even trigger less wise financial behavior. Furthermore, this study also found that lifestyle has a positive and significant effect on financial behavior, so that the better the lifestyle management, the better the financial behavior of students. In addition, financial literacy has been shown to have a positive and significant effect on financial behavior, indicating that the higher the level of financial literacy possessed by students, the better their ability to manage their finances responsibly. Keywords: Financial Behavior, Financial Literacy, Income, Lifestyle, Students.
Co-Authors Aditya, Yoga Chandra Ahmad Aviv Mahmudi Aliyatul Maro`ah Ananda Ifan Maulana Anantasya Dhiva Arifiyanto Arini Nilam Sari Ariyanti, Meilia Intan Bhifa Ayu Amelia Carito, Saguh Hadi Chantica Ayu Paradiva Cholisah, Intan Nur Dian Anita Sari Diana Lestari Endah prasetyoningsih Fahrudin Fahrudin Gestiarfina, Jeni Elsa Hetty Muniroh Kumaidah Lailatul Nuur Khasanah Linda Adistiani Maslichan, Maslichan Masya'il Abidah Masya Maulana, Ananda Ifan Mohammad Egi Safruddin Muhammad Tahwin Novi Kusumaningsih Novian David Pratama Prasetyo, Irvan prasetyoningsih, Endah Pratama, Novian David Putri Setyawan, Maulita Putri, Dhika Aryana Reza Maulana, Ananda Rina Agustiani Saadah, Shofiatus Sinta Devi Firanti Siti Alliyah Siti Mutmainah Sunarto Sunarto Wulandari Hamzah, Sri Yana Mardiana yulita damayanti Zainurrohman Zainurrohman Zainurrohman, Zainurrohman