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All Journal Potensio Adi Widya : Jurnal Pengabdian Masyarakat J-MAS (Jurnal Manajemen dan Sains) JAB (Jurnal Akuntansi & Bisnis) BBM (Buletin Bisnis dan Manajemen) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) Maker: Jurnal Manajemen Dialektika: Jurnal Ekonomi dan Ilmu Sosial Accounting Global Journal Jurnal Manajemen dan Bisnis Jayakarta Revitalisasi : Jurnal Ilmu Manajemen Budimas : Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Khidmatuna : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Kartika Wijayakusuma BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM)
Sari, Dian Anita
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN AQUA – DANONE (STUDI KASUS KONSUMEN KECAMATAN KOTA REMBANG) Sari, Dian Anita
potensio Vol 20, No 02 (2014): Volume 20 Nomor 02 Januari 2014
Publisher : potensio

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Abstract

Perkembangan teknologi dan informasi memberikan perubahan terhadap pola pikir masyarakat berkaitan dengan pemenuhan kebutuhan. Masyarakat mulai beralih kepada produk dan barang dan jasa yang memiliki kredibel bagus, baik secara prestice maupun mutu. Salah satunya dengan memilih produk yang memiliki brand equity bagus. Dalam brand, terdapat komitmen pelayanan dan komitmen mutu produk maupun jasa yang diberikan oleh penjual. Brand equity mempunyai peran penting dalam pengambilan keputusan pembelian konsumen. Brand equity akan mempermudah konsumen dalam melakukan keputusan pembelian baik produk berwujud maupun jasa yang akan mereka konsumsi. Secara global, adanya brand atau merk pada produk akan membentuk image barang dan jasa dibenak konsumen. Oleh karena tu perusahaan wajib untuk mengelola dan mengembangkan brand equity nya agar tetap bertahan dalam persaingan bisnis.Kata Kunci : Brand Equity, Keputusan Pembelian.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CARBON EMISSION DISCLOSURES DI INDONESIA (Studi Empiris pada Perusahaan Manufaktur dan Jasa Transportasi yang Terdaftar di Bursa Efek Indonesia) Sari, Dian Anita
JAB (Jurnal Akuntansi & Bisnis) Vol 2, No 01 (2016): Vol. 2, No. 01 JUNI 2016
Publisher : JAB (Jurnal Akuntansi & Bisnis)

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Abstract

Penelitian ini bertujuan untuk memperoleh bukti empiris mengenai pengaruh tipe industri, size (ukuran perusahaan), profitabilitas, leverage dan kinerja lingkungan terhadap pengungkapan emisi karbon pada perusahaan di Indonesia. Populasi dari penelitian ini adalah seluruh perusahaan manufaktur dan jasa transportasi yang terdaftar di Bursa Efek Indonesia tahun 2010-2014 yang berjumlah 133 perusahaan. Pemilihan sampel menggunakan metode purposive sampling dan diperoleh delapan perusahaan yang memenuhi kriteria sebagai sampel. Penelitian ini menggunakan panel data dengan periode penelitian lima tahun sehingga diperoleh 40 observasi. Teknik analisis data yang digunakan adalah analisis regresi linier berganda dan pengukuran luas pengungkapan emisi karbon menggunakan checklist yang dikembangkan berdasarkan lembar permintaan informasi yang diberikan oleh CDP (Carbon Disclosure Project).Hasil dari penelitian ini menunjukkan bahwa size dan kinerja lingkungan berpengaruh terhadap pengungkapan emisi karbon pada perusahaan manufaktur dan jasa transportasi di Indonesia. Sedangkan tipe perusahaan, profitabilitas dan leverage tidak berpengaruh terhadap pengungkapan emisi karbon pada perusahaan manufaktur dan jasa transportasi di Indonesia. Dengan Adjusted R2 0,369, menunjukkan bahwa ada faktor lain di luar model yang dapat mempengaruhi tingkat pengungkapan emisi karbon. Saran bagi penelitian selanjutnya adalah perlu memperluas obyek penelitian, menggunakan lebih dari satu panelis dalam pengukuran pengungkapan emisi karbon, mengembangkan indeks pengukuran emisi karbon yang sesuai dengan kondisi di Indonesia, mempertimbangkan penggunaan media pelaporan yang lain dalam menentukan tingkat pengungkapan emisi karbon dan menambah variabel yang lain misalnya visibility media dan corporate governance dalam memprediksi tingkat pengungkapan emisi karbon. Kata Kunci: Carbon Emission Disclosure, Tipe Perusahaan, size, Profitabilitas,  leverage dan Proper.
PENGARUH KEPUTUSAN INVESTASI, KEPUTUSAN PENDANAAN, KEBIJAKAN DIVIDEN DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA Ratnasari, Siti; Tahwin, Muhammad; Sari, Dian Anita
BBM (Buletin Bisnis & Manajemen) Vol 3, No 1: Februari 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v3i1.39

Abstract

This study aims to prove and analyze the influence of investment decisions, funding decisions, dividend policies and profitability partially on the value of the company. This study also aims to provide consideration for investors in making investments. The research population includes manufacturing companies of consumer goods industry sector which is and still listed in Indonesia Stock Exchange period 2012-2014 of 36 companies. The sample was chosen by purposive sampling technique and obtained by 10 companies with observation value 30. Data were analyzed by using multiple linear regression analysis. Based on the result of data analysis, it is concluded that investment decision has positive effect not significant to value, funding decision has positive effect not significant to firm value, dividend policy has negative effect not significant to firm value, while profitability have positive significant effect to firm value. The value of determination coefficient (R2) of 0.927 indicates that investment decision variable, funding decision, dividend policy and profitability able to explain change of variable of company value equal to 92,7%, while the rest equal to 7,3% influenced by other variable outside research. Keywords: Company value, investment decision, funding decision, dividend policy and profitability.
ANALISIS FAKTOR INTERNAL DAN FAKTOR EKSTERNAL UMKM OLAHAN IKAN DI KABUPATEN REMBANG DENGAN MENGGUNAKAN ANALISIS SWOT Sari, Dian Anita; Widodo, Agus
BBM (Buletin Bisnis & Manajemen) Vol 7, No 2: Agustus 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v7i2.407

Abstract

Coronavirus Disease 2019 (COVID-19) which emerged in 2020 has an impact on many countries including Indonesia. Pakpahan (2020) stated that the sectors implicated in Indonesiaare tourism, trade and investment. The business sector in Indonesia is dominated by Micro, Smalland Medium Enterprises (MSMEs). The purpose of this research is to study internal factors andexternal factors that support the competitiveness of processed fish MSMEs in Rembang Regencyin the midst of the COVID-19 pandemic. The research methodology uses SWOT analysis. Theresults of the SWOT analysis show that internal factors have a score of 5.80 while externalfactors have a score of 6.42.
PENGEMBANGAN UMKM B&B SNACK DESA SAWAHAN KABUPATEN REMBANG MELALUI GOOGLE MAPS DAN PAPAN PETUNJUK ARAH Miftah, Syadida Elena Miftah; Sari, Dian Anita; Ni’mah, Nafisatun; Sodiq, Fajar
Adi Widya : Jurnal Pengabdian Masyarakat Vol 8 No 1 (2024): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v8i1.10270

Abstract

Most MSMEs, including B&B Snack MSMEs, have not adopted technology as an effective sales tool. B&B Snack MSMEs face problems, namely a less strategic location and a lack of understanding of MSME owners regarding information technology. Therefore, in the YPPI Rembang University (UYR) Business Work Lecture Community Service activities, they provide a solution to overcome this problem, namely registering the location of MSME B&B Snacks on Google Maps and using direction signs, which can help customers find the location easily. The main goal is to increase the competitiveness of B&B Snack MSME owners in their main market in Rembang City and increase their business turnover. This activity began with a survey of MSME locations and discussions with B&B Snack MSME owners to identify problems. Furthermore, assisting MSMEs in registering locations on Google Maps and creating direction signs. The results of the activities of the MSME B&B Snack location are registered on Google Maps and have directional signs.
FINANCIAL BEHAVIOR: IS IT INFLUENCED BY HEDONIC LIFESTYLE AND FINANCIAL LITERACY? (Case Study on Students of the Faculty of Economics and Business YPPI Rembang University) Sari, Dian Anita; Ulum, Thoriqul
Stability: Journal of Management and Business Vol 6, No 2 (2023): December
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v6i2.17401

Abstract

The development of market places and digital finance has a negative effect on young people's finances, especially on their financial behavior. This study aims to prove the effect of hedonic lifestyle and financial literacy on financial behavior by taking the location and respondents of students of the Faculty of Economics and Business, YPPI Rembang University. Students in the 2019-2022 batch were used as a population with a proportionate stratified random sampling technique with a total sample of 150 students. The data analysis technique uses multiple linear analysis using SPSS software. The results showed that a hedonic lifestyle has a significant positive effect on financial behavior, while financial literacy has an insignificant positive effect on financial behavior. 
Pengaruh Keselamatan Kerja, Kesehatan Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan (Studi pada Karyawan Perusahaan Pengolahan Hasil Kelautan Di Kabupaten Rembang) Kamawati, Legita Agustina; Sari, Dian Anita
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1673

Abstract

Employee performance is the overall result of carrying out their duties and roles within a specific period of time in achieving organisational or company goals. Good employee performance will create significant business growth and low performance will also adversely affect the continuity of the company. Employee performance can be seen in terms of quality, quantity and work time in achieving company goals. The purpose of this study was to show and explain the effect of safety, health and work environment on employee performance of marine product processing companies in Rembang Regency. This study used accidental sampling technique to get a sample of 73 respondents. The data source in this research is primary data by distributing questionnaires to employees. The data analysis technique used is multiple linear regression analysis. The results of the analysis show that occupational safety, occupational health and work environment partially have a significant positive effect on employee performance.
Analisis Komparatif Abnormal Return, Trading Volume Activity, Harga Saham Terhadap Stock Split Novitasari, Dewi; Sari, Dian Anita
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 1 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i1.4881

Abstract

In this study, aberrant stock returns, trading volume activity, and stock prices of businesses listed on the Indonesia Stock Exchange between 2018 and 2022 are compared with and without the stock split. Purposive sampling was used in this investigation, and data from 39 observation businesses were gathered. For data that is not regularly distributed, the wilcoxon signed rank test is employed as a non-parametric test and the paired sample t-test as a parametric test. Testing 10 days prior to and 10 days following the stock split announcement revealed significant variations in the anomalous stock return and trading volume activity variables, according to the results of the partial testing (Wilcoxon signed rank test). The stock price variable, however, demonstrates that tests conducted 10 days prior to and 10 days following the announcement of the stock split did not significantly differ.
DETERMINAN STRUKTUR MODAL PADA PERUSAHAAN REAL ESTATE DAN PROPERTY YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2018-2022 Nurlaila, Dina; Sari, Dian Anita
BBM (Buletin Bisnis & Manajemen) Vol 10, No 2 (2024): Vol 10, No 2 (2024)
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v10i2.721

Abstract

Semua emiten pasti memiliki komposisi pendanaan. Agar mereka dapat membuat keputusan yang tepat, emiten harus mempertimbangkan semua komponen struktur modal dan bagaimana mereka berdampak. Studi ini bertujuan untuk menunjukkan bagaimana tempo 2018–2022 berdampak pada pertumbuhan penjualan, profitabilitas, struktur aset, dan likuiditas pada struktur modal emiten real estate dan property yang terdaftar di Bursa Efek Indonesia. Guna analisis ini, 15 bisnis real estate dan property dari 65 emiten dipilih. Cara pengumpulan sampel yang dipakai adalah purposive sampling. Pemeriksaan data yang dipakai adalah regresi linier berganda. Output analisis menunjukkan jika pertumbuhan penjualan berdampak positif dan tidak signifikan pada struktur modal, profitabilitas berdampak negatif dan bukan signifikan, struktur aset dan likuiditas berdampak negatif dan signifikan pada struktur modal.
BRANDING DAN LABELLING UPAYA PENINGKATAN STRATEGI PEMASARAN UMKM RAIDA COLLECTION Ningsih, Moriska Hesti; Nafisah, Durrotun; Sari, Dian Anita
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.15399

Abstract

ABSTRACT Micro, Small and Medium Enterprises Raida Collection is a service business located in one of the Rembang Regencies engaged in the field of tailoring services. In the Pre-survey assistance conducted by KKU (Business Work Lecture) students of YPPI Rembang University, problems faced by MSME owners were found in the form of a lack of ability in knowing the importance of labeling and branding in their businesses. This assistance activity aims to advance the quality of branding and labeling in rural tailoring businesses whose branding has not improved enough. Based on the existing problems, the KKU program activities are to create a business brand identity and labeling on finished products. Therefore, the results of the pre-survey were compiled into a method for solving problems in the form of a qualitative approach through a) Student pre-survey to the owner's place by interviewing, asking for permission and compiling a program of activities to be implemented b) Implementation of the program to create brand and labeling designs c) Monitoring and evaluation of program activities d) Closing and withdrawal. Therefore, from the problem factors faced, a KKU program was created which. Program implementation, monitoring and evaluation and finally closing and withdrawal. The results of the community service program that were implemented showed that MSMEs already have an identity in the form of the Raida Collection business brand and finished product labeling. Keywords: Mentoring, Identity, Branding, Labeling.
Co-Authors Af'idah, Kamilatul AGUS WIDODO Ahmad Aviv Mahmudi Atmojo, Agung Tri Dewi Novitasari Durrotun Nafisah Fajar Sodiq, Fajar Fauziah, Uji Lutfi Hasanah, Inna Nur Jazuli, Abdul Hamim Kamawati, Legita Agustina Maldani, Melia Miftah, Syadida Elena Miftah Muhammad Tahwin Nafisah, Sayyiddati Ningsih, Moriska Hesti Nita Sari, Nita Ni’mah, Nafisatun Nurlaila, Dina Pitaloka, Wulandari Dyah Pratiwi, Sheylinda Jeliani Riskin Hidayat Rohman Wakhid, Abdur Siti Alliyah Siti Ratnasari, Siti Sri Layla Wahyu Istanti Susanti Dwi Ilhami Tasriastuti, Nurrohmi Ambar Ulum, Thoriqul Veny1234, Veny Anggraini Astanti Wulan Suryandani