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Journal : Abdi Masyarakat

Development of Tourism Villages Based on Local Wisdom and Technology In Lantan Village, North Batukliang Wibisana, Bayu; Pratama, Yusuf Hendra; Firmansyah, Firmansyah; Darayani, Dhiafah Hera; Sahwan, Sahwan; Piya, Mina Ukup
Abdi Masyarakat Vol 5, No 2 (2023): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v5i2.6438

Abstract

Lantan Village Area, North Baukliang District, Central Lombok Regency has very potential for rural tourism to be developed. The village has interesting natural characteristics and unique social and cultural life. This potential must be encouraged and developed following the socio-cultural characteristics of the community. One of the problems that exist in the Lantan Village Tourism area, North Batukliang District, Central Lombok Region is the lack of marketing of SME products and tourist sites, even though SME products and tourist areas are good. Because it is considered less than optimal, the use of technology can facilitate the dissemination of information on SME products and tourist areas. For example, the use of travel guide apps that provide historical information, local stories, and activity recommendations can provide an in-depth interaction between tourists and local culture. The purpose of this socialization is; 1) Increase marketing of SME products and tourist sites based on social media and websites to be more widely known; 2) Encourage and motivate the community to be enthusiastic in learning and always maintain the preservation of tourism in Lantan Village. The results of this community service were followed by very high community enthusiasm. In addition, the community also gains knowledge related to technology which can be an effective means of spurring tourism progress through online promotion, as well as the use of the internet which is an inseparable component of technology.
Assistance in the Implementation of Social Media and Google Maps to support Ecotourism Potential in Teratak Village Firmansyah, Firmansyah; Pratama, Yusuf Hendra; Wibisana, Bayu; Azhari, Elfan; Fitrianingsih, Baiq
Abdi Masyarakat Vol 5, No 2 (2023): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v5i2.5927

Abstract

Ecotourism potential in various regions has become the main focus in the development of sustainable tourism. Teratak Village, as a potential ecotourism destination, faces challenges in utilizing digital technology to expand its reach. This community service aims to assist Teratak Village in implementing social media and Google Maps as tools to improve the promotion and management of ecotourism destinations. The service approach is carried out using a qualitative method through in-depth interviews with local stakeholders and the local community. The results of the dedication show that the application of social media, such as Instagram, Facebook, and Tiktok, has helped increase the exposure of Teratak Village to a wider audience. Google Maps plays an important role in providing accurate and easily accessible navigation guides for tourists who want to visit Teratak Village. However, several obstacles were found such as limited internet access in several areas of the village, lack of understanding of the potential of social media among some local stakeholders, and the need for more effective management in maintaining actual content on these platforms. For further dedication, suggesting the need for training for local communities in using social media effectively to promote ecotourism, as well as the important role of tourism managers in managing and maintaining precise and accurate information on digital platforms.