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All Journal JURNAL BISNIS STRATEGI Diponegoro Journal of Management JURNAL EKONOMI DAN BISNIS AIRLANGGA JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen International Journal of Social and Management Studies (IJOSMAS) Journal of Economics and Management Scienties InJEBA : International Journal of Economics, Business and Accounting
Afina Hasya
Program Studi Teknik Industri, Fakultas Teknik, Universitas Diponegoro
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : JURNAL BISNIS STRATEGI

 1 
CRAFTING BUSINESS MODEL INNOVATION AS THE ANCHOR STRATEGY TO SUSTAIN GREEN START-UP FIRM PERFORMANCE: A STUDY ON INDONESIA START-UP FIRMs Batu, Kardison Lumban; Hasya, Afina
JURNAL BISNIS STRATEGI Vol 32, No 1 (2023): July
Publisher : Master of Management, Faculty of Economics and Business, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.1.38-48

Abstract

This study is aiming at investigating the most suitable Business Model Innovation (BMI) for start-up firms during unpredictable market. The start-up firms are served as research population and sampling with various scope activities (trading, commerce, private sectors as well as limited) with employee size 10 until 40. 380 questionnaires were valid for further analysis gained from Google forms as well as questionnaires-based email. Structural Equation Modeling with AMOS 20 is used to analysis data. Current study proposed 10 hypotheses, 4 variables as the antecedents of BMI, and 2 mediating variables and green start-up performance (GSP) as the dependent variable. The Innovated Co-Creation Value (ICV) played a significant role as the key factor to increase the GSP. This is to mention that when a firm select and rely on the innovation and co-creation value during its operation, While the innovation to re-capture value during dynamic market, start-up firm experience high performance. To Support BMI, start-up firm is strongly suggested to build relationship with business partner and government. Business Relationship-Based (BRB) show a positive and significant impact on ICV & IRV. Aligned with Government Relationship-Based, it showed a significant impact on ICV & IRV. The finding also proved the significant impacts of Social Relationship-Based (SSB) on ICV & IRV.  The three types of strategies proposed as the determinant factor of BMI is significantly accepted. For unusual finding, the networking capability which is designed and proposed as the key factor to enhance BMI is insignificant to both ICV & IRV.
The Impact of AI Based Decision Making, Market Intelligence, and Chatbot Integration on Business Performance in Indonesian Start-ups Hasya, Afina; Qalid Md Sabri, Aznul
JURNAL BISNIS STRATEGI Vol 34, No 1 (2025): July
Publisher : Master of Management, Faculty of Economics and Business, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.1.1-10

Abstract

With the fast-growing digital era, artificial intelligence (AI) has emerged as a principal catalyst for enhancing corporate performance, particularly for Indonesian start-ups.  This study examines the effects of AI-driven decision-making, market intelligence, and chatbot implementation on Indonesian start-up business performance.  Quantitative methods were employed to gather data from 250 participants, including founders, managers, and decision-makers of different start-up organizations. Structural Equation Modeling - Partial Least Squares (SEM-PLS) was employed to quantify the extent of association of independent variables with firm performance.  Results indicate that all three dimensions positively and significantly influence business success, with market intelligence affecting most. Artificial intelligence supports enhanced accuracy and efficiency in decision-making, market intelligence allows organizations to comprehend consumer expectations and trends, and chatbots support increased efficiency in client communication and interaction.  These results have significant implications for start-ups and governments to strategically employ AI technologies to boost competitiveness and economic growth in Indonesia.
Co-Authors Andriyani Andriyani Anggara, Adi Wahyu Cahyaningratri, Cahyaningratri Daffa Luqman Raf, Gofita Athallarizq Hendrick Hernando Ismi Darmastuti Kamilah, Fadilah Haya Kardison Lumban Batu Lasta, Gracy Adira Qalid Md Sabri, Aznul Rachman, Amelia Martia Sukiman Sukiman Wiweko, Aryoga