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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Jurnal Manajemen Teknologi JAM : Jurnal Aplikasi Manajemen JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Manajemen dan Bisnis Indonesia Jurnal Manajemen Indonesia Jurnal Entrepreneur dan Entrepreneurship Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ekonomi Jurnal Abdi Masyarakat Indonesia eProceedings of Management
Jurry Hatammimi
Universitas Telkom
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

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Journal : Jurnal Ekonomi

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THE INFLUENCE OF ENTREPRENEURIAL EDUCATION ON ENTREPRENEURIAL INTENTIONS BY THE MEDIATION OF SELF EFFICACY: STUDY OF A VOCATIONAL SCHOOL Jurry Hatammimi; Devi Rosniawati
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

Despite the low ratio between the total population and the number of businesses, Indonesia has a huge possibility to develop entrepreneurs in the digital age. Implementing the Vocational School 4.0 competency curriculum, which focuses on fostering the entrepreneurial aim of vocational students, is one method to improve this situation. However, this program hasn't yet been able to yield any notable outcomes. With self-efficacy serving as the mediating variable, this study aims to evaluate the impact of entrepreneurship education on the entrepreneurial intention of students majoring in online business and marketing at a state vocational school. The study employs a quantitative methodology, and the eleventh and twelfth grades were given online questionnaires to complete. In the meanwhile, a structural equation model and partial least squares are used to analyze the data. The findings of this study show that entrepreneurship education positively and significantly affects entrepreneurial intention and entrepreneurial self-efficacy, entrepreneurial self-efficacy positively and significantly affects entrepreneurial intention, and entrepreneurial self-efficacy mediates entrepreneurship education and entrepreneurial intention. It is advised to undertake a qualitative analysis to identify the most important aspects of entrepreneurial education, entrepreneurial intention, and entrepreneurial self-efficacy for further research.
APPLICATION OF THE DESIGN THINKING METHOD TO DETERMINING MARKETING STRATEGY IN TEEFEES COLLECTIONS Wendia Putra Paputungan; Jurry Hatammimi; Arien Arianti Gunawan
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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This research was conducted in response to the rapid growth of the fashion industry subsector, intense business competition, and the impact of the COVID-19 pandemic on businesses in the fashion industry. Teefees Collection is one of the fashion businesses in Manado, focusing on selling fashion products. They sell not only clothing products but also other accessory products. However, the Teefees Collection faced challenges such as declining sales, lack of engagement on social media, unattractive packaging design, and suboptimal marketing division performance. Design thinking was used as the method of approach in this research, consisting of five stages: empathize, define, ideate, prototype, and test. The goal of this research was to formulate marketing strategies using the design thinking method to increase sales for the Teefees Collection. This research used qualitative methods for data collection by interviewing both internal and external stakeholders of Teefees Collection. The findings provided recommendations regarding new packaging designs, promotional strategies such as Upload and Get Discount (UGD), e-card membership, mixed bundling, and discounts on special days. Moreover, this research also provided content planning for Instagram. It is also recommended for Teefees Collection's marketing division to take marketing training.
Co-Authors Adhi Prasetio Ansofa, Humairah Azizah Elba Arien Arianti Gunawan Astri Ghina Azzahra, Hanna Vennsalvanya Brhiyawan RH Cendekia Brhiyawan RH Cendekia, Brhiyawan RH Citra, Adriana Widya Darmawan, Syarief Devi Rosniawati Edwin Junetra Farah Alfanur Fauziyah, Yuthika Firdania Zahra Nurafifah Fitria, Siska Eka Hadya Zarifa Marianne Afanassieva Mufida, Tasya Riski Pamela Felita Fuad Putra, Muhamad Singgih Farizki Shabrina, Rahma Hanna Solecha, Najibatus Tediany Dwi Amiranti Tediany DwiAmiranti Wendia Putra Paputungan Yuhana Astuti