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MODAL INTELEKTUAL DALAM PENGEMBANGAN EKONOMI KREATIF: STUDI KASUS PADA SENTRA KERAJINAN SEPATU CIBADUYUT BANDUNG Yuhana Astuti; Annisa Anggraini
Jurnal Manajemen Indonesia Vol 15 No 2 (2015)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

The concept of Creative Economy is a concept in a new economic era which intensifies on information and creativity, by relying on the ideas and the stock of knowledge of Human Resources, as a major production factor in their economic activities. This case study aims not only to determine how is the image of the intellectual capital (IC) in Cibaduyut shoe craft centers in Bandung-Indonesia but also to find the appropriate alternative strategy that can be applied by SMEs in shoe Cibaduyut shoe craft centers in order to compete in the ASEAN Economic Community by 2015. The data collection technique is using triangulation and self assessment by using ICS (Intellectual Capital Statement) as an instrument that used to define the factors of IC, then evaluate it with QQS (Quality, Quantity, Systemetic) assessment and analysis with management IC portfolio. The results showed: (1). There are three additional of IC components in SMEs of Cibaduyut Shoes Centers Bandung, such as the skills, technology, and patents, (2). IC Human Capital is a weakness of SMEs Cibaduyut shoe craft centers while IC Relational Capital is the strength. As for to gain sustainable development of creative economy, it need to focus on the development of human capital

The Effect of Green Marketing on Purchase Decision on the Body Shop Indonesia Products (Case Study on the Body Shop Paris Van Java Bandung) Cantika Martianti; Yuhana Astuti; Heppy Millanyani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7506

The emergence of green marketing is an opportunity to improve the way consumers and producers make sustainable decisions for the environment, especially for the millennial generation. Seeing this phenomenon, one of the ones that runs green marketing in a sustainable manner is The Body Shop which emphasizes the essence of green marketing in their company. There are four dimensions to the green marketing variable, namely green product, green price, green place, green promotion. For purchasing decision variables, there are 6 dimensions, namely product selection, brand selection, dealer selection, purchase time, purchase amount, and payment method. Green marketing has a positive and significant effect on purchasing decisions for The Body Shop Paris Van Java Bandung products by millennials in the city of Bandung. The dimensions of green marketing (green product, green price, green place, green promotion) also have a positive and significant influence on purchasing decisions for The Body Shop Paris Van Java Bandung products by millennials in the city of Bandung. For the company The Body Shop Paris Van Java Bandung with its products it is expected to strengthen the green price factor.

Pengaruh Digital Payment QRIS Terhadap Perilaku Konsumtif Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Telkom (Studi Kasus Pada Pujasera TEL-U) Siti Nur Zahra; Yuhana Astuti; Deden Syarif Hidayatulloh
Cakrawala Repositori IMWI Vol. 6 No. 4 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i4.330

Pembayaran nontunai kini semakin canggih di daerah-daerah yang sistem pembayarannya sudah menggunakan internet. Hal tersebut dikarenakan semua transaksi dapat dilakukan dengan gadget dimanapun dan kapanpun, sehingga mendorong mahasiswa untuk berambisi menggunakannya. Namun karena kemudahan ini, QRIS dapat menyebabkan pembelian impulsif. Banyak mahasiswa dengan mudah membelanjakan lebih banyak uang saat melakukan transaksi nontunai karena mereka tidak perlu berpikir sedalam tentang pembelian mereka seperti saat mengeluarkan uang fisik atau melakukan pinjaman uang. Akibatnya, siswa berisiko melakukan lebih banyak pembelian daripada biasanya. Penelitian ini tujuannya agar memahami pengaruh QRIS menjadi digital payment terhadap perilaku konsumtif mahasiswa FEB Universitas Telkom. Indikator digital payment yang dipelajari meliputi mudahnya penggunaan dirasakan, kegunaan dirasakan, kredibilitas dirasakan, pengaruh sosial, dan niat perilaku. Sedangkan indikator perilaku konsumtif yang diteliti meliputi pembelian impulsif, boros, dan tidak rasional. Pengaruh bertransaksi menggunakan QRIS dilakukan dengan menganalisis kebiasaan membeli siswa. Jenis penelitian yakni penelitian kuantitatif melalui metode kuesioner serta survey. Teknik pengambilan sampel dipakai yakni purposive sampling dimana dilakukan melalui penyebaran kuesioner dengan cara langsung serta diperoleh sampel sekitar 344 responden. Hasil penelitian manyatakan bahwa perilaku konsumsi mahasiswa FEB Universitas Telkom dipengaruhi oleh digital payment sebesar 47,2 %. Sisanya senilai 52,8 % terpengaruh akan variabel lainnya dimana tidak masuk penelitian ini. Hal ini dapat disimpulkan bahwa perilaku konsumtif akan meningkat seiring dengan meningkatnya digital payment. Temuan penelitian memerlukan penelitian lebih lanjut berupa pengujian terhadap variabel lain dimana diduga memengaruhi penggunaan pembayaran digital yang juga akan berpengaruh.

BSD City Community Awareness Assessment About the Smart Building Concept Taufik Trisandy Zakaria; Yuhana Astuti
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 3. (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i3.8373

An increase in the rate of population growth in urban areas needs development to facilitate community activities. This triggered the massive construction of high-rise buildings in various cities. With the construction of massive high-rise buildings usually do not see the impact on the environment. High-rise buildings usually consume a lot of energy and trigger gas emissions. In this case, smart building can be a solution to overcome the problem of energy inefficiency. The adoption of smart building also needs awareness from the community and the promotion of various synergies such as government, construction professionals. This study aims to determine the existence of a positive and significant influence on the organizational context, environment, and individual on the level of awareness of smart building The research method used in BSD City public awareness assessment research on the concept of smart building is to use quantitative methods with the aim of inferential research, the involvement of researchers no data intervention and data collection methods with cross sectional. The sampling technique used Yamane formula to determine the number of samples as many as 400 people. The results of this study show that there is a positive and significant influence of organizational context, environment and individual on smart building awareness. Based on the results of the study states that a significant key factor is in the process of making regulations and managerial to help increase awareness of smart building.

OPTIMIZATION AND EMPOWERMENT OF VILLAGE POTENTIALS IN NAGROG TOURISM VILLAGE Yunani, Akhmad; Astuti, Yuhana; Nurhazizah, Eva; Rubiyanti, Nurafni; Ahmad, Mokhtarrudin; Fazrin bin Abu Sujak, Aznul; Zahid, Azham; Raja Razali, Raja Razana; Mangsor, Miza; Pradana, Mahir; Tantra, Tarandhika; Silvianita, Anita
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 3 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i3.50107

Pengembangan desa Nagrog sebaga destinasi desa wisata dilakukan dengan mengidentifikasi destinasi atau objek wisata yang ada, melakukan pemetaan untuk membuat model bisnis yang sesuai dan memberikan ekomendasi prototype desa, serta melakukan rancangan desa wisata yang akan dibangun serta iklan untuk promosinya.Hasil pengabdian masyarakat ini diharapkan dapat memberikan pemetaan potensi wisata yang dimiliki oleh desa Nagrog, model bisnis yang dapat dilaksanakan guna mendukung pogram desa wisata mandiri, juga lebih memahami pentingnya iklan melalui video profile desa guna mempromosikan lokasi wisata. Selain itu, hasil pengabdian masyarakat ini diharapkan dapat menjadi rekomendasi kebijakan bagi pemerintah daerah atau pihak-pihak terkait. Diskusi kelompok terfokus (FFGD) dengan pemangku kepentingan desa adalah beberapa pendekatan multi-tahun (bertahun-tahun) yang digunakan dalam kegiatan ini, seperti halnya mempromosikan desa wisata menggunakan strategi seperti pemasaran media sosial. Dekan FAC Multimedia University, Dr. Mokhtarrudin Ahmad, yang juga memberikan kuliah kepada pengelola desa, mewakili Universitas Multimedia Malaysia dan mengawasi proyek tersebut. Kunjungan pertama ke Desa Nagrog menandai dimulainya inisiatif pengabdian masyarakat Telkom University dan Universitas Multimedia di wilayah ini karena telah dilakukan selama beberapa tahun. The development of Nagrog village as a tourist village destination is carried out by identifying existing destinations or tourist attractions, carrying out mapping to create an appropriate business model and providing village prototype recommendations, as well as planning the tourist village to be built and advertising for its promotion. It is hoped that the results of this community service will provide an overview of the tourism potential of Nagrog village, business models that can be implemented to support the independent tourism village program, and also better understand the importance of advertising through village profile videos to promote tourist locations. Apart from that, it is hoped that the results of this community service can become recommendations for local governments or related parties. Focus group discussions (FGD) with village stakeholders are some of the multiyear (many years) approaches employed in this activity, as is promoting tourist villages using strategies like social media marketing. The Dean of the Faculty of Applied Communication, Dr. Mokhtarrudin Ahmad, who also gave a lecture to the village management, represented Multimedia University Malaysia and oversaw the project. The first trip to Nagrog Village marked the start of Telkom University and Multimedia University's community service initiatives in this region since they would be carried out over several years.

Government Policy Effect Towards Energy-Efficient Appliances Purchase Intention In West Java Zahra, Fathimatuz; Astuti, Yuhana
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 2 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i2.7940

As the fourth most populous country in the world, Indonesia has a high population density, which contributes to greenhouse gas emissions, particularly through energy consumption. The household sector accounts for the highest energy consumption in Indonesia. To address these emissions, the government has established five main principles to achieve Net Zero Emission: increasing the benefits of household electricity and introducing an official label, the Energy Saving Mark Label, to designate products that meet the government's energy efficiency requirements. This study focuses on the purchasing behavior of residents in West Java regarding energy-efficient products, such as air conditioners, rice cookers, refrigerators, fans, and LED lamps, which are the main priorities of the government. The findings reveal that sub-variables of Government Policy, namely Price Factors, Economic Benefits, and Environmental Awareness, significantly influence Purchase Intention. However, other sub-variables, such as Policy and Propaganda, Social Interaction, Past Purchase Experience, Product Cognition, Gender, Age, Education, and Income, do not have a significant effect on Purchase Intention

Menumbuhkan Semangat Wirausaha di Desa Pulosari, Kabupaten Bandung, Jawa Barat melalui Pelatihan Kewirausahaan dan Penggunaan Teknologi Digital Astuti, Yuhana; Hatammimi, Jurry; Alfanur, farah
Jurnal Abdi Masyarakat Indonesia Vol 4 No 4 (2024): JAMSI - Juli 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.1276

Kewirausahaan pada masyarakat pedesaan merupakan suatu hal yang potensial saat ini dalam menumbuhkan perekonomian pedesaan walaupun dalam pelaksanaanya terdapat tantangan-tantangan dalam menumbuhkan semangat wirausaha tersebut. Desa Pulosari, salah satu desa yang berlokasi di di Kecamatan Pangalengan, Kabupaten Bandung, Provinsi Jawa Barat, layaknya banyak daerah pedesaan lainnya, juga menghadapi tantangan dalam menggali dan mengembangkan potensi ekonomi lokalnya seperti kurangnya pemahaman tentang bagaimana memulai dan mengembangkan bisnis, keterbatasan dalam menjangkau pasar yang lebih luas, dan keterbatasan dalam pemanfaatan teknologi dalam mendukung proses bisnisnya. Tujuan kegiatan pengabdian kepada masyarakat ini adalah untuk menumbuhkan semangat wirausaha di Desa Pulosari melalui pelatihan keterampilan perencanaan bisnis, strategi branding pemasaran, dan juga penerapan inovasi digitalisasi. Kegiatan dilaksanakan oleh Fakultas Ekonomi dan Bisnis Universitas Telkom yang terdiri dari kegiatan seminar, presentasi, dan sesi diskusi untuk memetakan kebutuhan masyarakat desa dalam memulai dan mengelola bisnis, memahami potensi desa untuk branding pemasaran dan pemanfaatan teknologi. Hasil dari pelatihan tersebut menunjukkan bahwa peningkatan kesadaran, semangat wirausaha, pemahaman potensi desa untuk branding pemasaran, dan pemanfaatan teknologi menjadi langkah progresif menuju penguatan ekonomi lokal desa.

Pengaruh Digital Payment QRIS Terhadap Perilaku Konsumtif Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Telkom (Studi Kasus Pada Pujasera TEL-U) Siti Nur Zahra; Yuhana Astuti; Deden Syarif Hidayatulloh
Cakrawala Repositori IMWI Vol. 6 No. 4 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i4.330

Pembayaran nontunai kini semakin canggih di daerah-daerah yang sistem pembayarannya sudah menggunakan internet. Hal tersebut dikarenakan semua transaksi dapat dilakukan dengan gadget dimanapun dan kapanpun, sehingga mendorong mahasiswa untuk berambisi menggunakannya. Namun karena kemudahan ini, QRIS dapat menyebabkan pembelian impulsif. Banyak mahasiswa dengan mudah membelanjakan lebih banyak uang saat melakukan transaksi nontunai karena mereka tidak perlu berpikir sedalam tentang pembelian mereka seperti saat mengeluarkan uang fisik atau melakukan pinjaman uang. Akibatnya, siswa berisiko melakukan lebih banyak pembelian daripada biasanya. Penelitian ini tujuannya agar memahami pengaruh QRIS menjadi digital payment terhadap perilaku konsumtif mahasiswa FEB Universitas Telkom. Indikator digital payment yang dipelajari meliputi mudahnya penggunaan dirasakan, kegunaan dirasakan, kredibilitas dirasakan, pengaruh sosial, dan niat perilaku. Sedangkan indikator perilaku konsumtif yang diteliti meliputi pembelian impulsif, boros, dan tidak rasional. Pengaruh bertransaksi menggunakan QRIS dilakukan dengan menganalisis kebiasaan membeli siswa. Jenis penelitian yakni penelitian kuantitatif melalui metode kuesioner serta survey. Teknik pengambilan sampel dipakai yakni purposive sampling dimana dilakukan melalui penyebaran kuesioner dengan cara langsung serta diperoleh sampel sekitar 344 responden. Hasil penelitian manyatakan bahwa perilaku konsumsi mahasiswa FEB Universitas Telkom dipengaruhi oleh digital payment sebesar 47,2 %. Sisanya senilai 52,8 % terpengaruh akan variabel lainnya dimana tidak masuk penelitian ini. Hal ini dapat disimpulkan bahwa perilaku konsumtif akan meningkat seiring dengan meningkatnya digital payment. Temuan penelitian memerlukan penelitian lebih lanjut berupa pengujian terhadap variabel lain dimana diduga memengaruhi penggunaan pembayaran digital yang juga akan berpengaruh.

The Impact Of The Smart Economy On Smart Living With The Mediator Of The National Economy In Indonesia Lubis, Nadia Octaviana; Astuti, Yuhana
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 2 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i2.10592

The national economy includes increasing output and productivity, government spending policies, infrastructure development initiatives, and cooperation with other countries. In Indonesia, economic growth and technological advances result from the government and community collaboration in building smart cities. A critical dimension of a Smart City is a Smart Economy and Smart Living, which aim to improve city performance, create innovation, encourage e-commerce, and ensure the feasibility of people's living standards. This study aims to examine the impact of the Smart Economy on Smart Living in Indonesia, with a particular focus on the mediating role of national economic performance. The methodology used is quantitative, with statistical analysis of Partial Least Square Structural Equation Modeling (PLS-SEM) using the Smart PLS 4 application. The population of this study includes smart cities in Indonesia, and purposive sampling techniques were applied to select relevant samples. This research examines the main dimensions of a Smart City, namely Smart Economy and Smart Living, and their related indicators. The study results show that the Smart Economy positively and significantly influences Smart Living in Indonesia. Moreover, national economic performance also plays a positive and significant mediating role in this relationship. However, the variance accounted for (VAF) test shows that only 16% of the total effects of Smart Economy on Smart Living are mediated by national economic performance, indicating that while this mediation relationship is statistically significant, the mediation effect is weak. This research provides insight into the relationship between economic performance and quality of life in the context of smart-city initiatives

Analysis of the Use of Electric Grab Bike in Creating Smart City Dimensions of Smart Energy in the City of Bandung Khaerina, Elvina; Astuti, Yuhana; Hidayatulloh, Deden Syarif
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 2 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i2.7608

One of the effects of population density in Indonesia is an increase in the number of domestic motorcycle sales, which directly results in a depletion of fuel oil (BBM) and an increase in air pollution by 2025. One way to overcome this issue is by implementing the smart city concept, with a focus on smart energy dimensions, and by using electric vehicles, such as electric grab bikes. The aim of this study is to determine the value of the smart energy index for the use of electric grab bike in the city of Bandung and its impact on society, particularly in Bandung. The research method employed is a mixed methods approach, utilizing a quadruple helix approach that involves the government, business player, academics, and the community. The results indicate that the value of the smart energy index in the case study of electric grab bike usage in the city of Bandung is 72.15, indicating satisfactory performance, but there are still several areas that require improvement. Additionally, the use of electric grab bike has a positive impact, such as reduced fuel consumption, greater environmental friendliness, reduced urban noise, and affordable electric fuel rates that benefit the community.

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