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Jeffrey Jeffrey
Universitas Prima Indonesia
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH KUALITAS PRODUK DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN MOBIL AGYA PADA PT. ASTRA INTERNATIONAL TBK-TSO MEDAN GATSU BRANCH Jeffrey Jeffrey; Melly Wijaya
JURNAL MANAJEMEN Jurnal Manajemen Volume 5 Nomor 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi-LMII Medan

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Abstract

This study aims to examine and analyze the effect of product quality and personal selling on Agya car purchase decisions at PT. Astra International Tbk-TSO Medan Gatsu Branch. The method used is multiple linear regression analysis. The population is 1131 consumers and the sample in this study is 101 consumers. The results of this study found that partially and simultaneously product quality and personal selling had a positive and significant effect on the purchase decision of Agya cars at PT. Astra International Tbk-TSO Medan Gatsu Branch. The coefficient of determination was 0.239; this means 23.9% of purchasing decisions can be explained by product quality and personal selling while the remaining 70.7% is explained by other variables not examined in this study.
The Effect of Product Quality, Responsiveness and Promotion on Customer Satisfaction at Pt Global Graha Sarana Abadi Jeffrey Jeffrey; Rosinta Romauli Situmeang; Christopher Christopher
Jurnal Mantik Vol. 5 No. 3 (2021): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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The research location was conducted at PT Global Graha Sarana Abadi. PT Global Graha Sarana Abadi is a company engaged in the retail trade of household electrical appliances and lighting equipment. At this time the company is experiencing a decline in customer satisfaction which can be seen from the complaints submitted to the company. In general, product quality is closely related to the product's ability to withstand durability and the ability of the product to carry out its functions. Responsiveness is the ability of employees to serve customers owned by employees. Fast and maximum service will be a separate assessment for employees in the company. Promotion is a product introduction process carried out by the company by providing certain benefits to prospective customers who will buy the product. The theoretical limitation will be limited through marketing management in product quality, responsiveness, promotion and customer satisfaction. This study uses a simple random sampling formula with the Slovin formula. With a population of 136 customers and 30 people to test the validity and a sample of 101 customers. Quantitative research was chosen as the data collection method. The analysis used in the form of multiple analysis methods, determination testing and testing simultaneously test (28,190 > 3.09) and partial test (2,779 > 1,984), (5,529 > 1,984) and (4.794 > 1,984). The results showed that product quality, responsiveness and promotion were positive and significant with a coefficient with a ratio of 44.9%.
The EFFECT OF PERSONAL SELLING, SALES PROMOTION AND PRODUCT QUALITY ON THE PURCHASE DECISION OF YUASA BRAND MOTOR BATTERY AT PT ADIDAYA KARYA INDOTAMA MEDAN Willy Hadinata; Jeffrey Jeffrey; Ryan Trizie; Jarungjung Hutagaol
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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The research was conducted at PT Adidaya Karya Indotama Medan. The research objective was to examine and analyze the influence of Personal Selling, Sales Promotion and Product Quality on Purchase Decisions of Yuasa Brand Battrey Motors at PT Adidaya Karya Indotama Medan.;Population;amounted to 167 customers and the number of samplesgas many as 118 customers. Technique;sampling;used is;random sampling;sampling. The results of the partial test obtained tcount > ttable or 2.155 > 1.981 and it was significant that 0.033 <0.05, meaning that Ha was accepted Ho was rejected. namely Personal Selling has a positive and significant partial effect on the Purchase Decision of the Yuasa Brand Battrey Motor at PT Adidaya Karya Indotama Medan. The partial test results obtained tcount > ttable or 3.557 > 1.981 and it was significant that 0.001 <0.05, meaning that Ha was accepted Ho was rejected. namely Sales Promotion has a positive and significant effect partially on the Purchase Decision of Yuasa Brand Motor Battrey at PT Adidaya Karya Indotama Medan. The partial test results obtained tcount > ttable or 2.771 > 1.981 and it was significant that 0.007 <0.05, meaning that Ha was accepted Ho was rejected. namely Product Quality has a positive and significant partial effect on the Purchase Decision of the Yuasa Brand Motor Battrey at PT Adidaya Karya Indotama Medan Simultaneous test results obtained F count (9.910) > F table (2.68) and a significance probability of 0.000 <0.05, meaning that Ha is accepted Ho is rejected, so it is concluded that Personal Selling, Sales Promotion and Product Quality have a positive and significant effect simultaneously on the Purchase Decision of the Yuasa Brand Battrey Motor at PT Adidaya Karya Indotama Medan
Co-Authors Christopher Christopher Jarungjung Hutagaol Melly Wijaya Rosinta Romauli Situmeang Ryan Trizie Willy Hadinata