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Hubungan Antara Persepsi Kualitas Pelayanan dengan Iklim Organisasi pada Karyawan Christopher Christopher; Sri Linda Barus; Rianda Elvinawanty
Jurnal Diversita Vol 6, No 1 (2020): JURNAL DIVERSITA JUNI
Publisher : Faculty of Psychology, Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (805.738 KB) | DOI: 10.31289/diversita.v6i1.3708

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara Iklim Organisasi dengan Persepsi Kualitas Pelayanan. Subjek penelitian yang digunakan dalam penelitian ini adalah karyawan PT. Java Global Futures Medan sebanyak 92 orang yang menggunakan teknik sampling jenuh. Data diperoleh dari skala untuk mengukur iklim organisasi dan persepsi kualitas pelayanan. Perhitungan dilakukan dengan melalui uji prasyarat analisis (uji asumsi) yang terdiri dari uji normalitas dan uji linearitas. Analisis data yang digunakan adalah menggunakan korelasi Product Moment (Pearson Correlation) dengan bantuan SPSS 17 for Windows. Hasil analisis data menunjukkan koefisien korelasi r = 0.604, dan nilai signifikansi p = 0.000 (p < 0.05) yang menunjukkan bahwa terdapat hubungan positif antara iklim organisasi dengan persepsi kualitas pelayanan. Hasil penelitian ini menunjukkan bahwa sumbangan yang diberikan variabel iklim organisasi terhadap variabel persepsi kualitas pelayanan adalah sebesar 35,6 persen, selebihnya 64,4 persen dipengaruhi oleh faktor lain yang tidak diteliti. Dari hasil penelitian ini dapat ditarik kesimpulan bahwa hipotesis yang diajukan dapat diterima.
The Effect Of Product Quality, Responsiveness and Promotion on Customer Satisfaction at PT. Global Graha Sarana Abadi Jeffrey Jeffrey; Rosinta Romauli Situmeang; Christopher Christopher
Jurnal Mantik Vol. 5 No. 2 (2021): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research location was conducted at PT Global Graha Sarana Abadi. PT Global Graha Sarana Abadi is a company engaged in the retail trade of household electrical appliances and lighting equipment. At this time the company is experiencing a decline in customer satisfaction which can be seen from the complaints submitted to the company. In general, product quality is closely related to the product's ability to withstand durability and the ability of the product to carry out its functions. Responsiveness is the ability of employees to serve customers owned by employees. Fast and maximum service will be a separate assessment for employees in the company. Promotion is a product introduction process carried out by the company by providing certain benefits to prospective customers who will buy the product. The theoretical limitation will be limited through marketing management in product quality, responsiveness, promotion and customer satisfaction. This study uses a simple random sampling formula with the Slovin formula. With a population of 136 customers and 30 people to test the validity and a sample of 101 customers. Quantitative research was chosen as the data collection method. The analysis used in the form of multiple analysis methods, determination testing and testing simultaneously test (28.190> 3.09) and partial test (2.779> 1.984), (5.529> 1.984) and (4.794> 1.984). The results showed that product quality, responsiveness and promotion were positive and significant with a coefficient with a ratio of 44.9%..
The Effect of Product Quality, Responsiveness and Promotion on Customer Satisfaction at Pt Global Graha Sarana Abadi Jeffrey Jeffrey; Rosinta Romauli Situmeang; Christopher Christopher
Jurnal Mantik Vol. 5 No. 3 (2021): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research location was conducted at PT Global Graha Sarana Abadi. PT Global Graha Sarana Abadi is a company engaged in the retail trade of household electrical appliances and lighting equipment. At this time the company is experiencing a decline in customer satisfaction which can be seen from the complaints submitted to the company. In general, product quality is closely related to the product's ability to withstand durability and the ability of the product to carry out its functions. Responsiveness is the ability of employees to serve customers owned by employees. Fast and maximum service will be a separate assessment for employees in the company. Promotion is a product introduction process carried out by the company by providing certain benefits to prospective customers who will buy the product. The theoretical limitation will be limited through marketing management in product quality, responsiveness, promotion and customer satisfaction. This study uses a simple random sampling formula with the Slovin formula. With a population of 136 customers and 30 people to test the validity and a sample of 101 customers. Quantitative research was chosen as the data collection method. The analysis used in the form of multiple analysis methods, determination testing and testing simultaneously test (28,190 > 3.09) and partial test (2,779 > 1,984), (5,529 > 1,984) and (4.794 > 1,984). The results showed that product quality, responsiveness and promotion were positive and significant with a coefficient with a ratio of 44.9%.
Hubungan Antara Persepsi Kualitas Pelayanan dengan Iklim Organisasi pada Karyawan Christopher Christopher; Sri Linda Barus; Rianda Elvinawanty
Jurnal Diversita Vol. 6 No. 1 (2020): JURNAL DIVERSITA JUNI
Publisher : Faculty of Psychology, Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/diversita.v6i1.3708

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara Iklim Organisasi dengan Persepsi Kualitas Pelayanan. Subjek penelitian yang digunakan dalam penelitian ini adalah karyawan PT. Java Global Futures Medan sebanyak 92 orang yang menggunakan teknik sampling jenuh. Data diperoleh dari skala untuk mengukur iklim organisasi dan persepsi kualitas pelayanan. Perhitungan dilakukan dengan melalui uji prasyarat analisis (uji asumsi) yang terdiri dari uji normalitas dan uji linearitas. Analisis data yang digunakan adalah menggunakan korelasi Product Moment (Pearson Correlation) dengan bantuan SPSS 17 for Windows. Hasil analisis data menunjukkan koefisien korelasi r = 0.604, dan nilai signifikansi p = 0.000 (p < 0.05) yang menunjukkan bahwa terdapat hubungan positif antara iklim organisasi dengan persepsi kualitas pelayanan. Hasil penelitian ini menunjukkan bahwa sumbangan yang diberikan variabel iklim organisasi terhadap variabel persepsi kualitas pelayanan adalah sebesar 35,6 persen, selebihnya 64,4 persen dipengaruhi oleh faktor lain yang tidak diteliti. Dari hasil penelitian ini dapat ditarik kesimpulan bahwa hipotesis yang diajukan dapat diterima.