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Hubungan Antara Persepsi Kualitas Pelayanan dengan Iklim Organisasi pada Karyawan Christopher Christopher; Sri Linda Barus; Rianda Elvinawanty
Jurnal Diversita Vol 6, No 1 (2020): JURNAL DIVERSITA JUNI
Publisher : Faculty of Psychology, Universitas Medan Area

Penelitian ini bertujuan untuk mengetahui hubungan antara Iklim Organisasi dengan Persepsi Kualitas Pelayanan. Subjek penelitian yang digunakan dalam penelitian ini adalah karyawan PT. Java Global Futures Medan sebanyak 92 orang yang menggunakan teknik sampling jenuh. Data diperoleh dari skala untuk mengukur iklim organisasi dan persepsi kualitas pelayanan. Perhitungan dilakukan dengan melalui uji prasyarat analisis (uji asumsi) yang terdiri dari uji normalitas dan uji linearitas. Analisis data yang digunakan adalah menggunakan korelasi Product Moment (Pearson Correlation) dengan bantuan SPSS 17 for Windows. Hasil analisis data menunjukkan koefisien korelasi r = 0.604, dan nilai signifikansi p = 0.000 (p < 0.05) yang menunjukkan bahwa terdapat hubungan positif antara iklim organisasi dengan persepsi kualitas pelayanan. Hasil penelitian ini menunjukkan bahwa sumbangan yang diberikan variabel iklim organisasi terhadap variabel persepsi kualitas pelayanan adalah sebesar 35,6 persen, selebihnya 64,4 persen dipengaruhi oleh faktor lain yang tidak diteliti. Dari hasil penelitian ini dapat ditarik kesimpulan bahwa hipotesis yang diajukan dapat diterima.

The Effect Of Product Quality, Responsiveness and Promotion on Customer Satisfaction at PT. Global Graha Sarana Abadi Jeffrey Jeffrey; Rosinta Romauli Situmeang; Christopher Christopher
Jurnal Mantik Vol. 5 No. 2 (2021): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

The research location was conducted at PT Global Graha Sarana Abadi. PT Global Graha Sarana Abadi is a company engaged in the retail trade of household electrical appliances and lighting equipment. At this time the company is experiencing a decline in customer satisfaction which can be seen from the complaints submitted to the company. In general, product quality is closely related to the product's ability to withstand durability and the ability of the product to carry out its functions. Responsiveness is the ability of employees to serve customers owned by employees. Fast and maximum service will be a separate assessment for employees in the company. Promotion is a product introduction process carried out by the company by providing certain benefits to prospective customers who will buy the product. The theoretical limitation will be limited through marketing management in product quality, responsiveness, promotion and customer satisfaction. This study uses a simple random sampling formula with the Slovin formula. With a population of 136 customers and 30 people to test the validity and a sample of 101 customers. Quantitative research was chosen as the data collection method. The analysis used in the form of multiple analysis methods, determination testing and testing simultaneously test (28.190> 3.09) and partial test (2.779> 1.984), (5.529> 1.984) and (4.794> 1.984). The results showed that product quality, responsiveness and promotion were positive and significant with a coefficient with a ratio of 44.9%..

The Effect of Product Quality, Responsiveness and Promotion on Customer Satisfaction at Pt Global Graha Sarana Abadi Jeffrey Jeffrey; Rosinta Romauli Situmeang; Christopher Christopher
Jurnal Mantik Vol. 5 No. 3 (2021): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

The research location was conducted at PT Global Graha Sarana Abadi. PT Global Graha Sarana Abadi is a company engaged in the retail trade of household electrical appliances and lighting equipment. At this time the company is experiencing a decline in customer satisfaction which can be seen from the complaints submitted to the company. In general, product quality is closely related to the product's ability to withstand durability and the ability of the product to carry out its functions. Responsiveness is the ability of employees to serve customers owned by employees. Fast and maximum service will be a separate assessment for employees in the company. Promotion is a product introduction process carried out by the company by providing certain benefits to prospective customers who will buy the product. The theoretical limitation will be limited through marketing management in product quality, responsiveness, promotion and customer satisfaction. This study uses a simple random sampling formula with the Slovin formula. With a population of 136 customers and 30 people to test the validity and a sample of 101 customers. Quantitative research was chosen as the data collection method. The analysis used in the form of multiple analysis methods, determination testing and testing simultaneously test (28,190 > 3.09) and partial test (2,779 > 1,984), (5,529 > 1,984) and (4.794 > 1,984). The results showed that product quality, responsiveness and promotion were positive and significant with a coefficient with a ratio of 44.9%.

Hubungan Antara Persepsi Kualitas Pelayanan dengan Iklim Organisasi pada Karyawan Christopher Christopher; Sri Linda Barus; Rianda Elvinawanty
Jurnal Diversita Vol. 6 No. 1 (2020): JURNAL DIVERSITA JUNI
Publisher : Faculty of Psychology, Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/diversita.v6i1.3708

Penelitian ini bertujuan untuk mengetahui hubungan antara Iklim Organisasi dengan Persepsi Kualitas Pelayanan. Subjek penelitian yang digunakan dalam penelitian ini adalah karyawan PT. Java Global Futures Medan sebanyak 92 orang yang menggunakan teknik sampling jenuh. Data diperoleh dari skala untuk mengukur iklim organisasi dan persepsi kualitas pelayanan. Perhitungan dilakukan dengan melalui uji prasyarat analisis (uji asumsi) yang terdiri dari uji normalitas dan uji linearitas. Analisis data yang digunakan adalah menggunakan korelasi Product Moment (Pearson Correlation) dengan bantuan SPSS 17 for Windows. Hasil analisis data menunjukkan koefisien korelasi r = 0.604, dan nilai signifikansi p = 0.000 (p < 0.05) yang menunjukkan bahwa terdapat hubungan positif antara iklim organisasi dengan persepsi kualitas pelayanan. Hasil penelitian ini menunjukkan bahwa sumbangan yang diberikan variabel iklim organisasi terhadap variabel persepsi kualitas pelayanan adalah sebesar 35,6 persen, selebihnya 64,4 persen dipengaruhi oleh faktor lain yang tidak diteliti. Dari hasil penelitian ini dapat ditarik kesimpulan bahwa hipotesis yang diajukan dapat diterima.

ANTECEDENTS OF INTEREST IN PURCHASING ELECTRIC MOTORCYCLES IN MEDAN Christopher Christopher; Purnama Yanti Purba; Lulu Nitama Harianja; Elfina Okto Posmaida Damanik; Enda Noviyanti Simorangkir
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima I
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1S.816

This study aims to analyze the influence of technological innovation, environmental awareness, and price on the purchase intention of electric motorcycles in Medan City. The research employs a quantitative approach with a causal research design. The population consists of residents of Medan City who use electric motorcycles, and the sample was determined using random sampling, resulting in one hundred respondents. Data were collected through observation and questionnaires. The data analysis includes validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, partial tests (t-tests), and simultaneous tests (F-tests) using IBM SPSS Statistics version 23. The results show that partially technological innovation has a positive and significant effect on purchase intention for electric motorcycles, environmental awareness also positively influences consumers’ intention to buy, and price is identified as a significant and positive factor that affects consumers’ purchasing decisions. Simultaneously, these three variables strongly influence the increase in purchase intention for electric motorcycles in Medan City. These findings indicate that technological innovation, environmental awareness, and price are essential components in developing strategies to expand the electric vehicle market in Indonesia.

PENGARUH E-WORD OF MOUTH, DISKON, DAN ALGORITMA TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK SHOP MASYARAKAT GEN-Z KOTA MEDAN Aaron Wilson; Yeni Rafita Sihombing; Christopher Christopher; Vincent Tofansza
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 2 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/ptadhn90

The development of digital technology has changed consumer behavior, especially Generation Z who actively use social media such as TikTok. Through the TikTok Shop feature, users can shop directly within the application supported by video content and a personalized algorithm system. This study aims to determine the influence of e-word of mouth, discounts, and algorithms on the purchase decisions of Gen-Z consumers in Medan City.This study uses a quantitative approach with a causal research design. The population in this study consists of Gen-Z individuals in Medan City who are active users of TikTok Shop, with a sample of 97 respondents determined using the Lemeshow formula. Data collection techniques were conducted using questionnaires with a Likert scale, and data analysis was performed using multiple linear regression through SPSS. The results show that partially the variables of e-word of mouth, discounts, and algorithms have a positive and significant influence on purchase decisions. Simultaneously, these three variables also have a positive and significant influence on purchase decisions with a coefficient of determination (Adjusted R²) value of 0.798. This means that 79.8% of purchase decisions are explained by these three variables, while 20.2% are influenced by other factors such as influencer marketing, live streaming, and product quality. These findings confirm that positive reviews, discount strategies, and TikTok's algorithm system that displays content according to user preferences play an important role in encouraging consumer behavior and purchase decisions among Gen-Z consumers in Medan City.

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