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All Journal SIGMA EPSILON - Majalah Ilmiah Teknologi Keselamatan Nuklir Jurnal Online Mahasiswa (JOM) Bidang Pertanian Agora ICIT (Innovative Creative and Information Technology) Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Neraca Manajemen, Akuntansi, dan Ekonomi Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Jurnal Pelayanan Masyarakat Jurnal Maisyatuna
Sigit Santoso
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health

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Sosialisasi Produk dan Pengelolaan Keuangan Usaha Mikro Kue Tradisional “Puji Lestari“ di Menur Pumpungan Kota Surabaya Mataji Mataji; Sigit Santoso
Jurnal Pelayanan Masyarakat Vol. 2 No. 2 (2025): Juni: Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v2i2.1646

Abstract

Since the implementation of the ASEAN Economic Community (AEC) at the end of 2015, all economic actors—including SMEs and microenterprises—are expected to improve and adapt in order to enhance the quality of both goods and services. Failure to do so may result in Indonesia becoming a "soft target" market for other ASEAN countries, given its status as the most populous country in the region with over 270 million people. SMEs and microenterprises, which represent the embodiment of people-based economic democracy, would be particularly vulnerable if goods and services from various ASEAN countries continue to flood the Indonesian market. Recognizing this situation, empowering SMEs and microenterprises is not only necessary but inevitable to help the nation discover its identity through the development of comparative and competitive advantages. This activity began by identifying existing problems, followed by determining suitable solutions. The method used involves training and mentoring.The outcome of this initiative is the improved capability of the traditional cake microenterprise to optimize its sales by using locally sourced raw materials. As a result, the "Puji Lestari" Traditional Cake Microenterprise has successfully enhanced its production capacity and business management.Financial reporting is also a crucial aspect of business development. A well-maintained financial report reflects the progress of the business, particularly through the net profits it generates. These outcomes serve as indicators of increased empowerment and the strengthening of the enterprise.
PENGARUH PERSONALISASI LAYANAN, KOMUNIKASI AKTIF DAN CITRA SOSIAL DIGITAL TERHADAP KEPUASAN PELANGGAN GLEAMINGSHOESS SURABAYA Kafiyanto, Umarul; Sigit Santoso
Maisyatuna Vol. 6 No. 3 (2025): Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v6i3.783

Abstract

This study aims to analyze the effect of service personalization, active communication, and digital social image on customer satisfaction at GleamingShoess, a shoe cleaning service business in Surabaya. The study used a quantitative method with a survey approach, where data was collected through questionnaires to GleamingShoess customers. Data analysis was carried out using multiple linear regression to test the effect of each independent variable on customer satisfaction with a sample of 100 respondents and using SPSS 26. The results showed that Service Personalization (X1) had a positive and significant effect on GleamingShoess customer satisfaction (Y), Active Communication (X2) had a negative and insignificant effect on GleamingShoess customer satisfaction (Y) and Digital Social Image (X3) had a positive and significant effect on GleamingShoess customer satisfaction (Y). This indicates that a service strategy that focuses on individual needs, responsive interactions, and a strong brand image on social media can increase customer satisfaction. This study provides practical implications for service business actors, especially in building customer loyalty through a digital approach and more personal communication. Keywords: service personalization, active communication, digital social image, customer satisfaction, GleamingShoess.
Co-Authors Anggi Setia Ningrum Anita Kartika Dewi Aprilia Nurul Hidayah Bang Rozali Binti Istifarida Cyndi Yuniarti Diah Aryani, Diah Eliza Eliza Hani Dewi Ariessanti I Gusti Bagus Wiksuana JB Amiranto Kafiyanto, Umarul Kunto Inggit Gunawan Latifa Nur Safitri Mataji Mataji Muhima Falasifa Neni Kumalasari Nerizza Arviana Norma Setya Anggraini Rachelia Putri Nur Azizah Sephia Wati Sofiana, Maya Sri Mentari Suardi Tarumun Suharyo Widagdo Sujedatul Ilmia Sholiha Yasin Yusup Yulsa Aldi Pratama