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All Journal Jurnal Hospitality dan Manajemen Jasa Jurnal Strategi Pemasaran Agora Jurnal Manajemen Pemasaran Jurnal Manajemen dan Pemasaran Jasa
Ferry Jaolis
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions

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PENGARUH SOCIAL INFLUENCE, PERCEIVED USEFULNESS, DAN PERCEIVED SECURITY TERHADAP CONTINUE USE INTENTION APLIKASI MOBILE PAYMENT OVO MELALUI ATTITUDE TOWARDS USING MOBILE PAYMENT SEBAGAI VARIABEL INTERVENING DI KALANGAN MAHASISWA FAKULTAS BISNIS DAN EKONOMI UNIVERSITAS KRISTEN PETRA Hadikusuma, Steven; Jaolis, Ferry
Agora Vol 7, No 2 (2019): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

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Abstract

Penelitian ini bertujuan untuk mengetahui tingkat adopsi penggunaan Mobile Payment OVO di kalangan mahasiswa Fakultas Bisnis dan Ekonomi Universitas Kristen Petra. Jenis penelitian ini menggunakan jenis penelitian kuantitatif. Sample yang digunakan adalah sebanyak 113 responden yang adalah mahsiswa Fakultas Bisnis dan Ekonomi Universitas Kristen Petra. Data dikumpulkan dengan menggunakan teknik purposive sampling dan dengan instrumen angket. Data diolah menggunakan pendekatan persamaan model struktural dengan teknik Partial Least Square. Hasil penelitian ini adalah terdapat pengaruh Social Influence dan Attitude Towards Using Mobile Payment pada Continue Use Intention aplikasi mobile payment OVO di kalangan mahasiswa Fakultas Bisnis dan Ekonomi Universitas Kristen Petra.
PENGARUH CUSTOMER SERVICE DAN ONLINE RETURN POLICY LENIENCY TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION PADA PENGGUNA APLIKASI TOKOPEDIA DI PROGRAM STUDI MANAJEMEN UNIVERSITAS KRISTEN PETRA SURABAYA Temy, Michael Christian; Jaolis, Ferry
Agora Vol 10, No 1 (2022): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

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Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh Customer Service dan Online Return Policy Leniency terhadap Repurchase Intention melalui Customer Satisfaction. Jenis penelitian ini menggunakan jenis penelitian kuantitatif. Sampel yang digunakan adalah sebanyak 150 responden yang merupakan mahasiswa Program Studi Manajemen Universitas Kristen Petra Surabaya. Data dikumpulkan dengan menggunakan teknik Purposive Sampling dan dengan instrumen angket. Data diolah dengan menggunakan Partial Least Square (PLS). Hasil analisis menunjukkan lima dari tujuh hipotesis diterima.
THE EFFECT OF YOUTUBE VIDEO ADS’ ADVERTISING CONTENT VALUE TOWARD AUDIENCE’S BEHAVIOURAL RESPONSE: CASE STUDY ON MARKETPLACE Regine Audrea; Ferry Jaolis
Jurnal Strategi Pemasaran Vol 8, No 1 (2021): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

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In this era of Marketing 5.0, which is full of Volatility, Uncertainty, Complexity, and Ambiguity, companies must adapt with digital in order to survive and grow. One of the most extensively used tools for communicating with the target market is social media advertising. Despite its many advantages, there are also disadvantages of advertising on social media, especially in this study, YouTube. Video advertisements on social media can be considered disturbing and lead to negative attitudes which in turn lead to unfavorable behavioral responses. For that reason, this study aims to analyze the advertising content value on YouTube video ads in terms of 4 dimension: Congruity, Credibility, Entertainment, & Informativeness in affecting audience’s attitude, which in turn influence their behavioral responses. Data were collected through online questionnaires to a total of 168 respondents from generations Y and Z, live in Surabaya and had seen at least 1 of 3 marketplace video ads on YouTube. The research data is processed using a structural model equation approach with PLS. The study's findings revealed that advertising content value in marketplace video ads influences the audience's attitude toward the ads and the marketplace brand, audience’s attitude also influences their behavioral response in a favorable and substantial way.
PENGARUH CONSUMER ATTITUDES TOWARD LOCAL BUSINESS DAN ETHNOCENTRISM TERHADAP INTENTION TO PURCHASE LOCAL FOOD DENGAN CONSUMER ATTITUDES TOWARD LOCAL FOOD SEBAGAI VARIABEL INTERVENING STUDI KASUS KULINER LOKAL BALI DI APLIKASI MARKETPLACE Devina Ersad; Ferry Jaolis
Agora Vol 10, No 1 (2022): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

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Abstract

Pada penelitian kali ini penulis membahas mengenai pengaruh consumer attitude toward local business dan ethnocentrism terhadap intention to purchase local food, yang dimana consumer attitude toward local food sebagai variabel intervening pada kuliner lokal Bali di aplikasi marketplace. Metode yang digunakan penulis adalah metode penelitian kuantitatif dan menggunakan software Smart PLS untuk pengolahan data dengan menggunakan 120 responden. Hasil yang didapatkan pada penelitian ini adalah consumer attitude toward local business dan ethnocentrism berpengaruh terhadap intention to purchase local food dan consumer attitude toward local food serta consumer attitude toward local food berpengaruh terhadap intention to purchase local food. 
PENGARUH PERCEIVED TRUSTWORTHINESS OF INSTAGRAM STORE DAN PEER CUSTOMER ENDORSEMENT TERHADAP TRUST IN INTERNET SHOPPING DAN INTENTION TO BUY PRODUK FASHION PADA MAHASISWA PROGRAM STUDI MANAJEMEN UNIVERSITAS KRISTEN PETRA Valencia Felita Sanjaya; Ferry Jaolis
Agora Vol 9, No 1 (2021): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

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Abstract

Penelitian ini bertujuan untuk mengetahui ada atau tidaknya pengaruh perceived competence, perceived benevolence, perceived integrity, dan peer customer endorsement terhadap trust in internet shopping dan intention to buy produk fahion. Penelitian ini menggunakan metode penelitian kuantitatif. Teknik pengambilan sampel menggunakan purposive sampling. Sampel yang digunakan adalah sebanyak 100 responden yang adalah mahasiswa program studi manajemen Universitas Kristen Petra. Hasil penelitian menunjukkan bahwa perceived competence, dan perceived integrity berpengaruh terhadap trust in internet shopping, sementara perceived benevolence dan peer customer endorsement tidak berpengaruh terhadap trust in internet shopping. Hasil penelitian juga menunjukkan bahwa trust in internet shopping berpengaruh terhadap intention to buy.
PENGARUH PACKAGING DAN SALES PROMOTION TERHADAP BRAND CREDIBILITY DAN REPURCHASE INTENTION: STUDI KASUS MEREK KOKUMI DI KALANGAN ANAK MUDA Andre Jayadi Sanjaya; Jessica Laurensia Hadi; Ferry Jaolis
Jurnal Hospitality dan Manajemen Jasa Vol 9, No 1 (2021): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

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Abstract

AbstrakTujuan penelitian ini adalah menjelaskan pengaruh packaging dan sales promotion terhadap brand credibility dan repurchase intention, serta pengaruh brand credibility terhadap repurchase intention. Obyek penelitian adalah produk Kokumi. Tipe penelitian adalah kuantitatif. Variabel penelitian meliputi: packaging, sales promotion, brand credibility, dan repurchase intention. Teknik pengumpulan data menggunakan kuesioner. Jumlah sampel penelitian sebanyak 100 sampel. Teknik analisis data menggunakan partial least square. Hasil penelitian ini menunjukkan bahwa packaging tidak berpengaruh terhadap repurchase intention, sales promotion terbukti berpengaruh secara signifikan terhadap repurchase intention. Packaging dan sales promotion terbukti berpengaruh secara signifikan terhadap brand credibility, dsan brand credibility berpengaruh terhadap repurchase intention.Kata Kunci: Kokumi, Packaging, Sales Promotion, Brand Credibility, Repurchase Intention AbstractThe purpose of this research is to identify the impact of packaging and sales promotion on brand credibility and repurchase intention. Beside thet the purpose also to identify the impact organisasi brand credibility on repurchase intention. Research object is Kokumi. Reseach type is quantitative research. The research variables are: packaging, sales promotion, brand credibility, and repurchase intention. Data collecting methods using questionnaire. The number of samples are 100 samples. Data analysis technique using partial least square. The result of this research; packaging not influences on repurchase intention, but sales promotion influence on repurchase intention. Packaging and sales promotion influence on brand credibility, and brand credibility influence on repurchase intention.Keywords: Kokumi, Packaging, Sales Promotion, Brand Credibility, Repurchase Intention
MULTIFACETED RELATIONAL FORMS IN FRANCHISE ORGANIZATIONS: THE RELATIONAL ROLES OF THE FRANCHISOR BRAND Ferry Jaolis
Jurnal Manajemen Pemasaran Vol. 12 No. 1 (2018): APRIL 2018
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.655 KB) | DOI: 10.9744/pemasaran.12.1.33─46

Abstract

Extant research suggests that consumers use brands to enrich their individual and social lives. By looking at the franchisees beyond the economic rationality perspective, we introduced the brand into the franchise relational analysis and confirmed its impact on their satisfaction and loyalty. Results from the thematic analysis of the qualitative data clearly indicated that the brand supplied franchisees with unique symbolic meanings and hedonic pleasures while aiding them in the development and maintenance of rewarding relationships with multiple stakeholder groups. More importantly, strong franchisee-brand relationship alleviated defects in the franchisor-franchisee relationship. We offered a comprehensive framework of the franchise relationship “package” for future research avenues
Shoppers’ loyalty in online marketplace: The impact of interface quality, application incentives, and security/privacy through flow experience Felicia Angela Adrianto; Oviliani Yenty Yuliana; Ferry Jaolis
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15530

Abstract

This study investigated the effects of Interface Quality, Application Incentives, and Security/Privacy on marketplace E-Loyalty through Flow experience. By prioritizing and improving these factors, marketplaces can foster a relational perspective that encourages users to develop a long-term relationship with the application, leading to sustained growth and success. Central to marketplace E-Loyalty is the relational perspective, which emphasizes consumers’ intention to establish a relationship with a marketplace application without shifting to competitors. Respondents were selected purposively to participate in an online survey, resulting in 305 usable responses. A partial least square-structural equation modeling (PLS-SEM) was employed to establish the measurement and structural fit of the data. The results confirmed that Interface Quality and Flow directly influenced E-Loyalty, while Interface Quality and Security/Privacy indirectly influenced Flow. Application Incentives were not found to bolster E-Loyalty directly and indirectly through Flow experience. This study provides a broader view of the importance of Interface Quality and Security/Privacy in promoting E-Loyalty with Flow while also offering a new perspective on the effect of Application Incentives on marketplace E-Loyalty from a relational standpoint.
EVALUASI MANAJEMEN MEDIA SOSIAL INSTAGRAM MENGGUNAKAN FRAMEWORK DRAGONS: STUDI KASUS PADA PROGRAM STUDI PASCASARJANA DI SURABAYA Arie Viriawan Ruse; Ferry Jaolis; Serli Wijaya
Jurnal Manajemen Pemasaran Vol. 17 No. 1 (2023): April 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmp.17.1.17-23

Abstract

Dalam lima tahun terakhir, tidak sedikit universitas yang mulai memanfaatkan media sosial untuk membangun engagement dengan pemangku kepentingan utamanya seperti mahasiswa dan calon mahasiswa. Dalam manajemen media sosial sebagai sarana pemasaran, perlu adanya rancangan strategi konten yang efektif untuk mendorong performa pemasaran sebuah universitas lewat engagement. Penelitian ini bertujuan untuk menganalisis efektivitas manajemen media sosial dari sebuah akun Instagram program pascasarjana di salah satu universitas di Surabaya menggunakan framework DRAGONS. Framework ini terdiri dari tujuh elemen utama yaitu Dialogue, Relatability, Authenticity, Give, Opinion, Niche dan Sales Hasil penelitian menunjukkan, bahwa sejauh ini menajemen media sosial dari objek analisis masih menitikberatkan pada elemen Dialogue dan Relatability dari keseluruhan elemen framework. Rekomendasi praktikal terkait perancangan dan penerapan konten Instagram dari objek analisis berdasarkan elemen DRAGONS lainnya yang belum dielaborasi juga diberikan untuk meningkatkan engagement para pengikut akun Instagram dari program studi.
PENGARUH CUSTOMER EXPERIENCES DAN BRAND TRUST TERHADAP REPURCHASE INTENTION DENGAN MODERASI SALES PROMOTION PADA SPBU SHELL SURABAYA Joshua Revindy Chandra; Michael Adiwijaya; Ferry Jaolis
Jurnal Manajemen Pemasaran Vol. 17 No. 1 (2023): April 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmp.17.1.41-52

Abstract

Peningkatan jumlah kendaraan telah meningkatkan konsumsi bahan bakar kendaraan khususnya di Surabaya. Terdapat berbagai brand penyedia bahan bakar di Surabaya salah satunya adalah Shell. SPBU Shell dikenal sebagai brand yang sudah lama ada, memiliki pelayanan bagus, serta menyediakan berbagai macam promosi untuk menarik pelanggan. Penelitian ini bertujuan untuk menguji Pengaruh Customer Experiences dan Brand Trust terhadap Repurchase Intention dengan Moderasi Sales Promotion Pada SPBU Shell Surabaya. Kuesioner disebarkan kepada 268 konsumen SPBU Shell di Surabaya. Hasil penelitian mengungkapkan bahwa customer experiences hanya dapat mempengaruhi brand trust SPBU Shell. Customer experiences dan brand trust tidak dapat mempengaruhi repurchase intention konsumen SPBU Shell. Di sisi lain apabila dimoderasi dengan sales promotion akan memperkuat hubungan customer experiences dan brand trust terhadap repurchase intention, namun memperlemah hubungan antara customer experiences terhadap brand trust.
Co-Authors Andre Jayadi Sanjaya Arie Viriawan Ruse Devina Ersad Felicia Angela Adrianto Hadikusuma, Steven Jessica Laurensia Hadi Joshua Revindy Chandra Michael Adiwijaya Oviliani Yenty Yuliana Regine Audrea Serli Wijaya Temy, Michael Christian Valencia Felita Sanjaya