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All Journal Gadjah Mada International Journal of Business Jurnal Pengabdian Pada Masyarakat
Iyus Wiadi
Paramadina University
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Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as Determinants iin mayasari; Handrix Chris Haryanto; Iyus Wiadi; Adrian Azhar Wijanarko; Willy Abdillah
Gadjah Mada International Journal of Business Vol 24, No 1 (2022): January-April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.54660

Abstract

Counterfeiting has become a growth industry in Indonesia. Consumers in Indonesia tend to find counterfeit products very easily, especially fashion products. The aim of this quantitative study is to analyze personal values and social factors toward counterfeit items and the intention to purchase counterfeit goods in Indonesia, with a focus on fashion products. The study also aims at analyzing the influence of novelty seeking, integrity values, and status consumption on people’s attitudes toward counterfeit goods. Furthermore, this study also addresses the influence of perceived risk, information susceptibility, physical vanity, and vanity-achievement on the intention to purchase counterfeit products. One hundred and ninety-three respondents were included in our study after survey questionnaires had been distributed in Indonesia. The respondents were 19 to 44 years old, living in Jakarta, Tangerang, Bogor, Bekasi, Yogyakarta, Bandung, Medan, Jambi, Batam, Pekanbaru and Samarinda, all of which are larger cities in Indonesia. Data were analyzed using partial least squares. The results of the study showed that the attitude toward counterfeit items was the most important factor in the willingness to purchase counterfeit goods. Novelty seeking, integrity, status consumption, and information susceptibility were also important determinants of people’s attitudes toward counterfeit products. Perceived risk, physical vanity, and achievement vanity were found to have an insignificant relationship with the intention to purchase counterfeit products .  This study also has an impact on marketing strategies. One of them is marketers can offer very prestigious brands to reduce the trade in counterfeit luxury brands.
Pelatihan Strategi Pemasaran Untuk Produk Rupa Olahan Serbuk Kayu Bagi Terdampak Pandemik di Yayasan Rumah Sinergi Indonesia Iyus Wiadi; Ayoeningsih Dyah Woelandhary; Gilang Cempaka; Ira Samri
Jurnal Pengabdian Pada Masyarakat Vol 7 No 3 (2022): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.097 KB) | DOI: 10.30653/002.202273.80

Abstract

MARKETING STRATEGY TRAINING FOR WOOD POWDER PROCESSED FINE PRODUCTS FOR THE IMPACTED OF THE PANDEMIC AT THE RUMAH SINERGI INDONESIA FOUNDATION. This community service program aims to provide education, knowledge of marketing strategies and assistance in the manufacture of decorative products from sawdust waste. The participants of this training program are 11th grade students and employees of the Rumah Sinergi Indonesia Foundation. This training provides an increase in the ability of participants to be able to sell products according to market segmentation. This program is a form of scientific development from aspects of management and product design needed by the community. The results of this PKM program show the motivation and enthusiasm of the participants as well as a higher sense of learning from the participants. This is shown from the results of the survey on the benefits of insight after receiving training. The results of this training are very useful for participants in mapping out marketing strategies. This program is expected to be continued with various business needs in product quality and marketing effectiveness.
Product Value Creation Training Through Value Proposition Canvas (VPC) with the South Jakarta Small Medium Enterprise (SME) Community Ahmad Azmy; Iyus Wiadi; Handi Risza
Jurnal Pengabdian Pada Masyarakat Vol 8 No 4 (2023): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/jppm.v8i4.440

Abstract

Product value creation training is a community service activity carried out by the Faculty of Economics and Business, Paramadina University. The aim of this program is to increase knowledge and practice of creating product value for MSME actors. The training participants were the South Jakarta MSME Community. The themes presented were digital entrepreneurship, the urgency of product value, and product value mapping with the Value Proposition Canvas. The number of participants was 38 people. The evaluation results showed that the participants were satisfied with this training program. The three aspects assessed are the committee, materials, and the implementation of the concept of product value. The training method is carried out face-to-face by inviting small-medium enterprise community actors in the South Jakarta area. The evaluation questionnaire was distributed online using the Google Form. The results of the evaluation assessment show that the program was successfully implemented with material in accordance with business needs. Training participants have a strong desire to apply the Value Proposition Canvas (VPC) concept to products or services. These This awareness is to be able to meet consumer expectations. The follow-up program will be carried out with the theme of packaging and product branding. These two themes are a continuation of the community service program in the coming year.
Co-Authors Adrian Azhar Wijanarko Ahmad Azmy Ayoeningsih Dyah Wulandhary Gilang Cempaka Handi Risza Handrix Chris Haryanto, Handrix Chris Iin Mayasari Samri, Ira Willy Abdillah