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All Journal Gadjah Mada International Journal of Business Ideas: Jurnal Pendidikan, Sosial dan Budaya Journal of Vision and Ideas (VISA) Jurnal Bina Bangsa Ekonomika International Journal of Entrepreneurship and Sustainability Studies
Adrian Azhar Wijanarko
Management, Paramadina University, Jakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as Determinants iin mayasari; Handrix Chris Haryanto; Iyus Wiadi; Adrian Azhar Wijanarko; Willy Abdillah
Gadjah Mada International Journal of Business Vol 24, No 1 (2022): January-April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.54660

Abstract

Counterfeiting has become a growth industry in Indonesia. Consumers in Indonesia tend to find counterfeit products very easily, especially fashion products. The aim of this quantitative study is to analyze personal values and social factors toward counterfeit items and the intention to purchase counterfeit goods in Indonesia, with a focus on fashion products. The study also aims at analyzing the influence of novelty seeking, integrity values, and status consumption on people’s attitudes toward counterfeit goods. Furthermore, this study also addresses the influence of perceived risk, information susceptibility, physical vanity, and vanity-achievement on the intention to purchase counterfeit products. One hundred and ninety-three respondents were included in our study after survey questionnaires had been distributed in Indonesia. The respondents were 19 to 44 years old, living in Jakarta, Tangerang, Bogor, Bekasi, Yogyakarta, Bandung, Medan, Jambi, Batam, Pekanbaru and Samarinda, all of which are larger cities in Indonesia. Data were analyzed using partial least squares. The results of the study showed that the attitude toward counterfeit items was the most important factor in the willingness to purchase counterfeit goods. Novelty seeking, integrity, status consumption, and information susceptibility were also important determinants of people’s attitudes toward counterfeit products. Perceived risk, physical vanity, and achievement vanity were found to have an insignificant relationship with the intention to purchase counterfeit products .  This study also has an impact on marketing strategies. One of them is marketers can offer very prestigious brands to reduce the trade in counterfeit luxury brands.
Analisis Theory of Planned Behavior pada Perilaku Anti-Korupsi Mahasiswa Universitas Paramadina Adrian Wijanarko; Mohamad Sajili
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 1 (2023): Ideas: Pendidikan, Sosial, dan Budaya (Februari)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i1.1148

Abstract

This study aims to analyze the impact of counseling actions by Paramadina University students on changes in people s attitudes and behavior towards anti-corruption behavior. The research method used is descriptive qualitative and quantitative methods. The sample in this study were 107 respondents. The results of the research to foster people s attitudes and behavior are measured using three indicators, namely the variable behavior belief, normative belief, and control belief. The measurement results obtained on the belief behavior variable were 83.7 percent. Meanwhile, the normative belief variable indicator is 32.5 percent, and the belief control variable is 50 percent. So that the counseling action carried out to the community can run effectively and sustainably.
Analisis Pengaruh Motivasi terhadap Loyalitas Pemain Game Mobile Legends Mohammad Arsyad Islamay Fasha; Fahreza Ihsan Putra; Adrian Azhar Wijanarko
VISA: Journal of Vision and Ideas Vol 4 No 1 (2024): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i1.6224

Abstract

Growing technology is influencing the emergence of the internet and new innovations. One of them is the emergence of virtual games that connect between players even with unlimite­d distances. A virtual game that is currently being favored by all people, namely Mobile Legends. This application provides interesting facilities for many users of the game. The connection between players and the facilities provided can be one of the driving factors that motivate users to continue playing the game. This study was conducted to determine the level of influence of motivation on user loyalty mobile game Legend. Sampling technique is done through the Google Form platform and the dissemination of questionnaires with purposive sampling techniques and inferential statistical methods. The results of this study shows that the influence both of intrinsic and extrinsic motivation has a very strong effect of 69.8% on user loyalty.
The Business Resilience of Small Micro Medium Enterprise During Pandemic Time Dewi Kurniaty; Iin Mayasari; Iyus Wiadi; Ahmad Azmy; Adrian Wijanarko; Ritzka Yauma Putri Driarkoro
International Journal of Entrepreneurship and Sustainability Studies Vol. 2 No. 1 (2022): July 2022
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v2i1.792

Abstract

Due to the pandemic in 2020, micro, small and medium enterprises (MSMEs) experienced poor performance. This change creates impacts on business management to survive in an uncertain situation. This study analyzed the Leverage Secondary Association's (LSA) concept in business resilience to maintain the business long-term. This research focuses on the partnership elements: people, places, things, and collaboration with other parties and suggests optimized programs to support future business sustainability. This research uses a qualitative approach and develops a list of interview questions based on elements of LSA. The results were analyzed using data reduction, categorization, and synthesis methods. The interview involved three MSME owners from the tourism sector and small business retail. The result of the study has explored some primary issues in employees, resources, and market expansion. In Peoples, the LSA strategy encourages the company to empower the employee and enhance the sense of belonging to the company. In Things, by developing a partnership with other parties, the business maintains the supply of raw materials and stability of the prices. In Places, partnership's sustainability, especially with the distributors at the national and international level, opened the opportunity for market expansions.
PENGARUH INOVASI ORGANISASI TERHADAP KAPASITAS INOVASI TEKNOLOGI PADA PERUSAHAAN KONTRAKTOR Merni Mega Anggawati; Adrian Azhar Wijanarko
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.649

Abstract

Organizational and technological innovation is a key factor that affects the performance of companies in the construction industry, especially towards increasing national economic development. This study aims to determine the influence of organizational innovation on the ability to innovate product and process technology. The research was conducted using a quantitative approach, adopting models by Camisón and Villar-López, and using organizational innovation studies by the OECD, Armbruster, and Prajogo and Sohal. The data was collected through surveys on construction companies and analyzed using linear regression to determine the relationship between variables. The results of the study show that organizational innovation has a positive influence on the ability to innovate technology in construction companies, both from the capacity of product and process technology innovation. The implications of the research show that companies are actively implementing new methods in management and operations so that they are better able to adopt and utilize the latest technology. This policy is able to contribute positively to improving the company's performance so that it not only improves operational efficiency but also strengthens the company's competitiveness in a highly competitive industry. The contribution of this research to the literature is to provide empirical evidence about the importance of organizational innovation in supporting technological innovation capabilities in the construction industry. The limitations of this study include a sample that is limited to one industry sector and may not be generalized to other sectors. The next direction of research is suggested to expand the scope of the sample and explore other variables that may affect the relationship between organizational innovation and technology. The conclusion of the study shows that organizational innovation has a positive relationship with the innovation capacity of employees, especially using the idea that organizational innovation and technology can create a more dynamic and responsive business environment to market changes and operational challenges. Thus, investment in organizational innovation and technology is not only a strategic choice but also a must for companies that want to survive and thrive in the long term.
Co-Authors Ahmad Azmy Dewi Kurniaty Fahreza Ihsan Putra Handrix Chris Haryanto, Handrix Chris Iin Mayasari Iyus Wiadi Iyus Wiadi Merni Mega Anggawati Mohamad Sajili Mohammad Arsyad Islamay Fasha Ritzka Yauma Putri Driarkoro Willy Abdillah