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All Journal Ilmiah Manajemen Bisnis Akuntansi Krida Wacana Aptisi Transactions on Management Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt) Jurnal Akuntansi
Daniel Widjaja
Universitas Kristen Krida Wacana
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Kepuasan Mahasiswa Terhadap Citra Perguruan Tinggi Dan Keluhan Serta Implikasinya Pada Loyalitas YB. Andre Marvianta; Daniel Widjaja; Fredella Colline
Ilmiah Manajemen Bisnis VOL. 15 NO. 2 JULI-DESEMBER 2015
Publisher : Ilmiah Manajemen Bisnis

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ABSTRACTThis research is performed to test the effect of college students satisfaction on university image, study programs image, and student’s complaint as well as the implication for student’s loyalty. The samples of this research are students in Kopertis wilayah III. The data from our survey has pre-tested using Structural Equation Modeling (SEM) to know the significance of the structural model. The report has show that some indicators should be dropped  Keywords: complaint, satisfaction, image of university, image of program, loyaltyABSTRACTPenelitian ini dilakukan untuk menguji pengaruh kepuasan mahasiswa terhadap citra perguruan tinggi dan keluhan mahasiswa terhadap loyalitas mereka terhadap. Sampel penelitian ini adalah para mahasiswa yang kuliah di wilayah Kopertis Wilayah III. Data survey diuji dengan Structural Equation Modeling (SEM) guna mengetahui signifikansi model. Hasil menunjukkan bahwa beberapa indikator perlu dihapuskan.Keywords: Keluhan, kepuasan, citra universitas, citra program studi, loyalitas
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MEMILIH PERGURUAN TINGGI (STUDI PADA MAHASISWA UKRIDA & UNTAR) Daniel Widjaja; Eka Desy Purnama
Ilmiah Manajemen Bisnis VOL. 16 NO. 2 JULI - DESEMBER 2016
Publisher : Ilmiah Manajemen Bisnis

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ABSTRACT  This research is examined the impact of service maketing mix on student’s decision toward university choice. The objectives were: to determine factors of service marketing mix that affect student’s decision making and which factors are significantly affected it. The samples were students of Krida Wacana Christian University and students of Tarumanegara University. The findings shows that there is only two factors from service marketing mix that significantlyimpactstudent’s decision making. Those two factors were price (sig = 0.030) and promotion (sig = 0.039). This study conclude that students were consider lower price and promotion campaign that has been done by the university in order to decide their university selection. Keywords: service marketing, decision making, university choice,marketing mix and buying intention.   ABSTRAK  Penelitian ini membahas mengenai pengaruh bauran pemasaran jasa terhadap keputusan memilih Perguruan Tinggi. Tujuan dari penelitian ini adalah menentukan faktor-faktor apa saja dari bauran pemasaran jasa yang berpengaruh secara signifikan terhadap keputusan pemilihan Perguruan Tinggi. Sampel penelitian diperoleh dari para mahasiswa Universitas Kristen Krida Wacana dan mahasiswa Universitas Tarumanegara dengan jumlah sampel sebanyak 129 orang. Hasil penelitian menunjukkan bahwa hanya ada dua faktor dari bauran pemasaran jasa yang berpengaruh terhadap keputusan pemilihan Perguruan Tinggi. Kedua factor tersebut adalah harga dan promosiPenelitian ini menyimpulkan bahwa faktor harga dan promosi yang dilakukan oleh Perguruan Tinggilebih berdampak secara signifikan terhadap keputusan pemilihan Perguruan Tinggi. Kata kunci:  pemasaran jasa, keputusan pembelian, pemilihan universitas, bauran pemasaran dan niat melakukan pembelian. 
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DI PT DAYA DAIHATSU PURI KEMBANGAN Sabit Siswanto; Daniel Widjaja
Ilmiah Manajemen Bisnis VOL. 17 NO. 2 JULI-DESEMBER 2017
Publisher : Ilmiah Manajemen Bisnis

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Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh kualitas layanan terhadap kepuasan konsumen di PT Daya Daihatsu Puri Kembangan baik secara parsial dan simultan. Jumlah responden pada penelitian ini adalah sebanyak 150, dimana responden adalah konsumen yang datang ke PT Daya Daihatsu Puri Kembangan. Dari data yang telah diolah dengan menggunakan metode analisis data yaitu uji validitas, uji reliabilitas, uji normalitas, uji asumsi klasik, analisis regresi linier berganda dan uji hipotesis melalui program SPSS, maka diperoleh hasil sebagai berikut: (1) faktor-faktor kualitas layanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen dan (2) faktor-faktor kualitas layanan berpengaruh signifikan terhadap kepuasan konsumen.Kata kunci: quality of service, customer satisfaction, TERRA, SERVQUAL, SPSS
PERSEPSI MAHASISWA TERHADAP AKUNTANSI STUDI KASUS: MAHASISWA FTIK Hendra F Santoso; Daniel Widjaja
Jurnal Akuntansi Vol. 13 No. 2 November 2013
Publisher : Jurnal Akuntansi

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AbstractIn Academic Year 2012/2013 FTIK provide TEK 2020 Introduction to Accounting course to its students . Accounting course is a new thing for students , these course is expected become useful for graduates in order to work at the company. The purpose of this study was to obtain an overview of the students’ perceptions of accounting .This study uses descriptive method where information collected through the use of questionnaires with a Likert scale refers to the scale of 1-5 and distributed online using the “ Google Form “ . The population in this study were63 respondents whose all students of FTIK Academic Year 2012/2013 which took Introduction to Accounting course.The results showed that students’ perceptions of motivation to become an accountant is not too big but they tend to like accounting because accounting interesting and was happy when her family members become accountants . Student perceptions of the accountant’s job looks less attractive , they consider accountant job was boring , because working alone , huddled numbers so just got a little satisfaction but they tend to disagree when people say that accountants are boring and realized many professional accountants interact with people . student perceptions about the awards on the accounting profession is quite high and the accounting profession considers honorable, but still below other professions.Keywords : Accounting, Student Perception863
PENGETAHUAN KENDARAAN HIBRIDA DAN KEPERDULIAN LINGKUNGAN MEMPENGARUHI NIAT PEMBELIAN TERHADAP KENDARAAN HIBRIDA Sylvia Samuel; Daniel Widjaja
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Kendaraan hibrida merupakan salah satu solusi untuk mengurangi ancaman degradasi lingkungan. Penelitian ini bertujuan untuk menganalisis pengaruh kepedulian lingkungan dan pengetahuan kendaraan hibrida terhadap niat beli kendaraan hibrida di Indonesia. Sampel sebanyak 396 pemilik mobil di Indonesia telah dikumpulkan untuk memprediksi niat membeli kendaraan hibrida dengan menggunakan Theory Planned Behavior. Hasil empiris menunjukkan bahwa kepedulian lingkungan dan pengetahuan kendaraan hibrida secara langsung mempengaruhi niat beli yang dimediasi oleh sikap, dan persepsi kontrol perilaku.
PERSEPSI MAHASISWA TERHADAP AKUNTANSI STUDI KASUS: MAHASISWA FTIK Hendra F Santoso; Daniel Widjaja
Jurnal Akuntansi Vol. 13 No. 2 November 2013
Publisher : Universitas Kristen Krida Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36452/akunukd.v13i02.1156

Abstract

AbstractIn Academic Year 2012/2013 FTIK provide TEK 2020 Introduction to Accounting course to its students . Accounting course is a new thing for students , these course is expected become useful for graduates in order to work at the company. The purpose of this study was to obtain an overview of the students’ perceptions of accounting .This study uses descriptive method where information collected through the use of questionnaires with a Likert scale refers to the scale of 1-5 and distributed online using the “ Google Form “ . The population in this study were63 respondents whose all students of FTIK Academic Year 2012/2013 which took Introduction to Accounting course.The results showed that students’ perceptions of motivation to become an accountant is not too big but they tend to like accounting because accounting interesting and was happy when her family members become accountants . Student perceptions of the accountant’s job looks less attractive , they consider accountant job was boring , because working alone , huddled numbers so just got a little satisfaction but they tend to disagree when people say that accountants are boring and realized many professional accountants interact with people . student perceptions about the awards on the accounting profession is quite high and the accounting profession considers honorable, but still below other professions.Keywords : Accounting, Student Perception863
EXPLORING THE INFLUENCE OF BRAND AWARENESS ON PURHCASE INTENTION: THE ROLE OF PERCEIVED QUALITY AND BRANDS ASSOCIATIONS IN THE INTERACTIVE ENTERTAINMENT MERCHANDISE MARKET Sylvia Samuel; Daniel Widjaja
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This research was conducted to determine the effect of Brand Awareness on Purchase Intention for HoYverse Merchandise, with Perceived Quality and Brand Association as mediators. The method used in this study is PLS-SEM to identify relationships among existing variables. The PLS-SEM method is well-suited for analyzing research involving multiple variables and causal relationships, with results remaining effective even when the available data do not meet the normal distribution assumption. The data for this study were obtained from questionnaires completed by 350 respondents, including fans and individuals familiar with the HoYoverse brand. Based on the data analysis, brand awareness and perceived quality significantly affect purchase intention, while the other variables also exert significant effects. The results of this study indicate that an effective marketing strategy is not only through how well a brand is known or the perception of product quality in the context of the interactive entertainment industry offering merchandise. Therefore, it is hoped that this research can serve as a reference for companies to optimize their marketing strategies and for future researchers to explore other relevant variables.
Price Sensitivity and Switching Intention in Mobile Broadband Services Sylvia Samuel; Daniel Widjaja; Thomas Green
APTISI Transactions on Management (ATM) Vol 10 No 2 (2026): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v10i2.2638

Abstract

The rapid growth of digital connectivity has intensified competition in the mobile broadband industry, increasing the importance of understanding factors that influence customer switching behavior. Although prior studies have examined switching intention in telecommunications services, limited research has simultaneously investigated the roles of brand perception, price sensitivity, and service quality while considering demographic heterogeneity. This study examines the effects of brand perception, price sensitivity, and service quality on switching intention in the mobile broadband sector and evaluates the moderating role of gender. A quantitative survey was conducted among 153 mobile broadband users, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that price sensitivity significantly increases switching intention, indicating that consumers who are more responsive to price differences are more likely to change service providers. In contrast, brand perception and service quality do not significantly influence switching intention, suggesting that mobile broadband services are increasingly perceived as technologically homogeneous across providers. Furthermore, gender does not moderate the relationships between the key determinants and switching intention, although it shows a significant direct effect. These findings highlight the dominant role of economic evaluation in switching decisions and provide strategic implications for telecommunications providers in developing competitive pricing and customer retention strategies.
Trust, Online Reviews, and Ratings as Drivers of Purchase Intention: Evidence from Generation Z Shopee Users in Greater Jakarta Sylvia Samuel; Daniel Widjaja
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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E-commerce growth in Indonesia has been accelerated by the rise of platforms such as Shopee, where trust and electronic word of mouth (e-WOM) play critical roles in consumer decision-making. While prior studies have examined reviews, ratings, and trust separately, few have integrated them into a unified model and tested their combined influence among Generation Z consumers. This digitally native cohort dominates online shopping. This study examines the impact of trust, online customer reviews, and online customer ratings on purchase intention, with gender serving as a potential moderator, in the context of Greater Jakarta. Using a quantitative approach and PLS-SEM analysis of survey data from 350 Shopee users, the results reveal that online customer reviews, ratings, and trust significantly and positively affect purchase intention, with online customer ratings exerting the most substantial effect. Unexpectedly, gender and its moderating effects were not significant, suggesting that male and female Gen Z consumers evaluate trust and e-WOM cues similarly. These findings extend the Theory of Planned Behavior and the Elaboration Likelihood Model by demonstrating how central (reviews, trust) and peripheral (ratings) cues jointly influence consumer intentions in an emerging market context. Practically, the study offers actionable implications for platforms and sellers, highlighting the need to strengthen trust-building mechanisms, ensure credible rating systems, and encourage authentic reviews. The research contributes by integrating trust and e-WOM variables into a single model, demonstrating their relevance in Indonesia, and revealing a generational shift in gender differences in online consumer behavior.
Co-Authors Eka Desy Purnama Fredella Colline Hendra F Santoso Sabit Siswanto Samuel, Sylvia Thomas Green YB Andre Marvianta