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All Journal Ilmiah Manajemen Bisnis PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) JURNAL PENDIDIKAN TAMBUSAI Komitmen : Jurnal Ilmiah Manajemen Jurnal Bangun Manajemen Journal of International Conference Proceedings
YB Andre Marvianta
Universitas Kristen Krida Wacana
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Arti Penting Kreativitas Terhadap Penciptaan Ide Bisnis Studi Kasus pada Mahasiswa FE-UKRIDA, Jakarta Marvianta, YB Andre; Frederica, Diana; Prasetyo, Wahyu
Ilmiah Manajemen Bisnis Vol. 13 No. 1 Mei 2013
Publisher : Ilmiah Manajemen Bisnis

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Arti Penting Rangsangan Positif dan Dukungan Emosi Terhadap Niat Berwirausaha pada Mahasiswa Fakultas Ekonomi Universitas Kristen Krida Wacana, Jakarta Marvianta, YB Andre; Frederica, Diana
Ilmiah Manajemen Bisnis Vol. 13 No. 2 November 2013
Publisher : Ilmiah Manajemen Bisnis

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PENERAPAN TEORI BRAND EQUITY SEBAGAI IMPLEMENTASI DARI VALUE-BASED MANAGEMENT: STUDI KASUS PADA PENGGUNA TELEPON SELULER Marvianta, YB. Andre; Ty, San
Ilmiah Manajemen Bisnis VOL. 12 NO. 1 MEI 2012
Publisher : Ilmiah Manajemen Bisnis

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Kepuasan Mahasiswa Terhadap Citra Perguruan Tinggi Dan Keluhan Serta Implikasinya Pada Loyalitas Marvianta, YB. Andre; Widjaja, Daniel; Colline, Fredella
Ilmiah Manajemen Bisnis VOL. 15 NO. 2 JULI-DESEMBER 2015
Publisher : Ilmiah Manajemen Bisnis

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ABSTRACTThis research is performed to test the effect of college students satisfaction on university image, study programs image, and student’s complaint as well as the implication for student’s loyalty. The samples of this research are students in Kopertis wilayah III. The data from our survey has pre-tested using Structural Equation Modeling (SEM) to know the significance of the structural model. The report has show that some indicators should be dropped  Keywords: complaint, satisfaction, image of university, image of program, loyaltyABSTRACTPenelitian ini dilakukan untuk menguji pengaruh kepuasan mahasiswa terhadap citra perguruan tinggi dan keluhan mahasiswa terhadap loyalitas mereka terhadap. Sampel penelitian ini adalah para mahasiswa yang kuliah di wilayah Kopertis Wilayah III. Data survey diuji dengan Structural Equation Modeling (SEM) guna mengetahui signifikansi model. Hasil menunjukkan bahwa beberapa indikator perlu dihapuskan.Keywords: Keluhan, kepuasan, citra universitas, citra program studi, loyalitas
Analisis Pengaruh Kualitas Layanan Terhadap Kepuasan Konsumen dan Implikasinya Terhadap Niat Berperilaku Konsumen Toko Buku ., Yohanes; Marvianta, YB. Andre
Ilmiah Manajemen Bisnis VOL. 14 NO. 2 NOVEMBER 2014
Publisher : Ilmiah Manajemen Bisnis

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ABSTRACTThe purpose of this study was to determine the relationship of service quality to customer satisfaction, customer satisfaction to behavioural intention and service quality to behavioural intentions for customer. Sample used in this research is 150 respondents, which respondents is university student that have been used products and services from a bookstore. The data has analyzed with Structural Equation Modelling (SEM). It has been discovered that there is only two out of three hypotheses are accepted. Here are the result of those three hypotheses: 1.Service Quality has significant to Customer Satisfaction, 2.Customer Satisfaction has significant to Behavioural Intentions. 3.Service Quality has not significant to Behavioural Intentions.Keywords: Service Quality, Customer Satisfaction, Behavioural Intentions
Exploring The Dimensions Of Retail Store : That Impact To Forming Customer Satisfaction, Trust, And Customer Loyalty Daniel Widjaja, YB Andre Marvianta, Roseline M. Anwar &
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2018: PROCEEDING ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

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The numerous retail stores that exist amid public shows a tight competition amongretail store entrepreneurs. As a matter of fact, customers satisfaction is a main keyto survive amid the tough competition. The customer satisfaction can be built aftercustomer evaluates and assesses dimensions in a retail store based on theirshopping experience. This research aims at testing test and discovering whichdimension has potential to lift the customers satisfaction of shopping in a retailstore. The data from our survey has been tested by using Structural EquationModeling (SEM) to confirm our model. The result shows that product and price arethe most fundamental dimensions in forming customers satisfaction and also tobuild trust and loyalty of customers of shopping in the retail store.Keywords : [retail stores; customers’ satisfaction; customers’ loyalty; trust]
Pengaruh Harga, Kualitas Produk, dan Promosi terhadap Citra Merek dan Implikasinya pada Keputusan Pembelian Mobil Diecast Marvianta, YB Andre; Saputra, Angga
Jurnal Pendidikan Tambusai Vol. 6 No. 1 (2022): April 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Penelitian ini ingin mengetahui faktor-faktor yang membuat konsumen melakukan keputusan pembelian pada sebuah produk mobil diecast yang berdomisili di area Jabodetabek. Peneliti hendak menguji pengaruh variabel-variabel harga, kualitas produk, dan promosi terhadap citra merek serta implikasinya pada keputusan pembelian pada produk mobil diecast di wilayah Jabodetabek. Sampel dalam penelitian ini berjumlah 335 orang yang tersebar di wilayah Jabodetabek. Teknik yang digunakan ialah non-probability sampling dengan metode purposive sampling. Mengingat penelitian ini dilakukan di masa pandemic Covid19, maka pengumpulan data menggunakan kuesioner yang disebarkan melalui Google Formulir dengan memberikan alamat link URL ke grup-grup penggemar diecast di Jabodetabek. Metode pemrosesan data dalam penelitian ini adalah validitas, reliabilitas dan bootstrapping dengan Structural Equation Model (SEM) dengan freeware VisualPLS Kesimpulan berdasarkan hasil penelitian ini yaitu harga, kualitas produk, dan promosi memiliki pengaruh yang signifikan terhadap citra merek diecast mobil yang ada di Jabodetabek. Selanjutnya harga, kualitas produk, dan promosi memiliki pengaruh yang signifikan terhadap keputusan pembelian diecast mobil di Jabodetabek. Terakhir citra merek memiliki pengaruh yang signifikan terhadap keputusan pembelian. Hal ini menunjukkan bahwa terdapat implikasi antara citra merek terhadap keputusan pembelian produk diecast di wilayah Jabodetabek.
Arti Penting Kreativitas Terhadap Penciptaan Ide Bisnis Studi Kasus pada Mahasiswa FE-UKRIDA, Jakarta YB Andre Marvianta; Diana Frederica; Wahyu Prasetyo
Ilmiah Manajemen Bisnis Vol. 13 No. 1 Mei 2013
Publisher : Ilmiah Manajemen Bisnis

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Arti Penting Rangsangan Positif dan Dukungan Emosi Terhadap Niat Berwirausaha pada Mahasiswa Fakultas Ekonomi Universitas Kristen Krida Wacana, Jakarta YB Andre Marvianta; Diana Frederica
Ilmiah Manajemen Bisnis Vol. 13 No. 2 November 2013
Publisher : Ilmiah Manajemen Bisnis

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Analisis Pengaruh Kualitas Layanan Terhadap Kepuasan Konsumen dan Implikasinya Terhadap Niat Berperilaku Konsumen Toko Buku Yohanes .; YB. Andre Marvianta
Ilmiah Manajemen Bisnis VOL. 14 NO. 2 NOVEMBER 2014
Publisher : Ilmiah Manajemen Bisnis

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Abstract

ABSTRACTThe purpose of this study was to determine the relationship of service quality to customer satisfaction, customer satisfaction to behavioural intention and service quality to behavioural intentions for customer. Sample used in this research is 150 respondents, which respondents is university student that have been used products and services from a bookstore. The data has analyzed with Structural Equation Modelling (SEM). It has been discovered that there is only two out of three hypotheses are accepted. Here are the result of those three hypotheses: 1.Service Quality has significant to Customer Satisfaction, 2.Customer Satisfaction has significant to Behavioural Intentions. 3.Service Quality has not significant to Behavioural Intentions.Keywords: Service Quality, Customer Satisfaction, Behavioural Intentions
Co-Authors ., Yohanes Angga Saputra Clarissa, Fiona Colline, Fredella Daniel Widjaja Diana Frederica Fredella Colline Gabrielle Margaret Lay, Angela San Ty Ty, San Valentino, Jansen Wahyu Prasetyo Wahyu Prasetyo Widjaja, Daniel Xander, Vinky Yohanes .